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Free research papers and essays on topics related to: product line

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  • Accounting Erp - 1,888 words
    ... sting operational database(s), cleansing or scrubbing the data, denormalizing the data, and then loading the data into the database populate the database. (This data population process is also known as the data transformation process.) This database is then the place for top executives, managers, analysts, and other end-users to mine a rich source of company information. They can ask compelling business questions and find answers in their data so they can make key and timely business decisions from their desktops using GUI On-line Analysis Processing (OLAP) tools. Attributes Of A Data Warehouse According to W.H. Inmon, who is considered the father of data warehousing, A Data Warehouse is ...
    Related: accounting, over time, decision making process, total sales, qualifying
  • Activity Based Costing - 1,231 words
    Activity Based Costing The Use of Activity Based Costing By Joseph P. Milazzo Masters of Business Administration Hawaii Pacific University Fall 2000 Activity based costing (ABC) is a relative new way to allocate costs to specific processes and services. This system assures that the costs are accurately distributed to the products or services that generated them. ABC illustrates costs more accurately, giving management insight to the cost associated with certain business activities. ABC extends the decision-making skills of management by expanding on traditional costing (job order costing/process order costing) techniques. However, since ABC's introduction in the 1980's, many corporations are ...
    Related: activity based, costing, business activities, different countries, adoption
  • American Bungalow - 950 words
    American Bungalow The article Manufacturing and Marketing the American Bungalow by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and Otto started their firm having had no architectural experience at all. They were inspired by a friend who was in the business of selling precut boats by mail so they decided to venture into selling precut homes ...
    Related: american, middle class, cape cod, different types, momentum
  • Auto Competition - 1,007 words
    Auto Competition Auto Competition Intro When an auto manufacturer needs to cut costs it will sometimes look for help from another manufacturer. This process results in a merging between companies in order to benefit one another. Companies may merge to be cost efficient or even to gain entry into another market segment. Either way, manufacturers try to gain instant results by merging. Auto manufacturers compete with each other to give consumers the state of the art safety systems that they demand. Parents are becoming more concerned about their family's safety with the lifesaving abilities of airbags. Consumers are looking at airbags as a very important option when making a vehicle purchasing ...
    Related: auto, auto industry, ford motor company, automotive industry, combining
  • Basic Marketing - 497 words
    Basic Marketing Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as iden ...
    Related: marketing, marketing strategies, marketing strategy, legal drinking, market research
  • Ben And Jerry - 1,308 words
    ... serve the communities in which they do business." The structure of the Partner shops is that the franchise fee is waved and most of the businesses profits go to a not for profit organization. The individual who is running the shop will get enough money so that he/she will be able to live, but the big focus is on the non-profit organization. The Partner shops also act as a job training facility for those individuals who need specific job training. Most of the jobs go to those people who have found it hard to build the skills that are needed in the work place. A big part of Ben & Jerrys success, is how well there management is run and operated. Ben & Jerrys has many scoop shops, franchise ...
    Related: jerry, real estate, market share, product line, not-for-profit
  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Black And Decker Globalization Strategy - 1,553 words
    ... assembly plant will be the hub for dispatching DeWalt products to distribution centers. These assembly plants will be in a strategic geographic location. It is obvious that B&D will have to use multiple channels and/or hybrid channels to deliver its product to the international market. B&D will form key alliances with distributors such as hardware stores and specialty stores. An attractive incentive scheme for distributors will also be developed to push DeWalt products. As part of the alliance, B&D will also assist the distributor with implementing Just In Time (JIT) systems. These systems will help B&D in shipping the right products while reducing the inventory at the distributor's ware ...
    Related: communication strategy, decker, global strategy, globalization, strategy
  • Business Analysis Of Mexico, Canada, Japan - 1,493 words
    Business Analysis Of Mexico, Canada, Japan SWOT Analysis Strengths Complete product line Good reputation Customer loyalty Employees creativity High quality products Excellent post-sale services Experienced management team Weaknesses Unfamiliarity with foreign markets Lack of exporting experience Lack of foreign trained employees Small market share in the U.S. Opportunities International Expansion Innovative R&D Penetrating unsaturated markets of Japan, Canada, and Mexico Developing online interactions with customers in Japan, Canada, and Mexico Threats Other major companies being price leaders ? Business and Corporate Strategy Business Strategy: Differentiation. Niching strategy. Becau ...
    Related: business strategy, industry analysis, japan, swot analysis, economic policy
  • Business Plan - 3,404 words
    Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
    Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
  • Business Plan - 1,039 words
    Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur dAlene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans to open for business during January, 2000. The store will be open Monday thru Friday, from 10:00 am till 8:00 pm and Saturday, from 10:00 am till 6:00 pm. In the strong and stable furniture sales mark ...
    Related: business & management, business journal, business plan, electrical engineering, first year
  • Case Studyavon - 1,395 words
    Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-known company but this does not mean it doesnt have its problems. During the 80s Avon has had its shares of negativity; debt reaching -$400 millions but since then has bought itself up again and now int ...
    Related: case study, good thing, distribution centers, direct marketing, expensive
  • Chinas Reform - 2,198 words
    ... Sport Obermeyer Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have and edge on the market. Starting in 1985 with a joint ...
    Related: reform, management approach, over time, united states government, forecasting
  • Cocacola From Then To Now - 2,211 words
    ... project-management applications, production and materials management, quality management and plant maintenance, as well as sales and distribution management. Initially around 5,000 users will have access to SAP applications which will eventually increase to 25,000 users throughout Coca-Cola. Rick Engum, VP of Information Services at Coca-Cola Enterprises Inc. in Atlanta states the following in regards to SAP : These applications will speed the process of doing business with our suppliers and give us better management of our overall supply chain. By using common applications all of us in the Coca-Cola system will provide a consistent level of service [such as timely deliveries] to custome ...
    Related: saharan africa, project management, cola company, cola, chronicle
  • Columbiahca Healthcare Corp - 669 words
    Columbia/HCA Healthcare Corp Business Level Strategy The business level strategy of GE in times past has been concentrated on providing heath care equipment to approximately 300 hospitals that were run by Columbia/HCA Healthcare Corp. But GE, run by Welch, has diversified greatly. Moving from a primarily manufacturing firm to becoming a more service oriented firm. One of the first big steps for GE to move into the services market was when Columbia allowed them to service all of their imaging equipment, including those made by GE's rivals. Differentiation The strategy of differentiation for GE is in their vision of improving the quality of their products and services. Welch decided earlier th ...
    Related: corp, healthcare, product line, level strategy, broader
  • Comparison Of Water Brands Ads - 993 words
    Comparison Of Water Brands Ads The product line that was chosen was Water. There are numerous brands that have been developed in the field of water, hence leading to tough competition. But out of the various brands namely Masafi, Gulfa, Oasis, Hatta and Evian. The one with the highest market share was found to be Masafi. Below is the detailed description of each ad in the respective media's and the appeal created by it:- A. Newspapers and Magazines- 1) Brand- MASAFI Ad Description- Masafi resorts to an attractive full-page advertisement. Masafi has always provided products, which reflect the consumers aspirations, trends and increasingly health-conscious demands. The Masafi ad in the newspap ...
    Related: comparison, various types, detailed description, product line, outstanding
  • Distribution - 887 words
    Distribution Indirect Exporting An Indirect Exporter is when a firms product is sold in foreign markets with no special activity for this purpose occurs within the firm. Others carry a firms product overseas. Although exporting this way can open up new markets quickly a firm will have limited control over distribution of its product. A firm likes to have a buyer; thus products are sold in a domestic market then resold overseas in different ways. -Foreign wholesale and retail organisations that have purchasing agents in a firms home country may find the firms product good for their market. -Manufacturers and firms have U.S. offices obtain equipment and supplies to their foreign operations. Co ...
    Related: distribution, foreign market, quality control, international company, network
  • Extend Profits, Not Product Lines - 1,299 words
    Extend Profits, Not Product Lines Extend Profits, Not Product Lines Market Segmentation To compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The over ...
    Related: extend, product line, competitive advantage, business success, communicating
  • Fritolay Inc Wow Chips Research - 1,939 words
    Frito-Lay Inc. - Wow Chips! Research WOW! Chips In 1998 Frito-Lay, Inc. released its new product line WOW! Chips. This new product line consists of WOW! Lays, WOW! Ruffles, WOW! Tostitos, and WOW! Doritos. WOW! chips are meant to be a healthy alternative to ordinary potato chips and other snacks. The outlook was great for this new product. Americans are the largest people on the planet. People are obsessed with eating, often times eating when they are not even hungry. But the trend lately is turning toward a more healthy diet. Most people don't intend to stop eating they become more fat conscious. Looking into the future Frito-Lay wisely produced a healthy alternative snack for this growing ...
    Related: clinical trials, information resources, cancer institute, segment, input
  • Fritolays Dips - 654 words
    Frito-Lays Dips Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of how to develop this further? Their options boil down to two different viewpoints. The first is the chip dip category or secondly, the newer and edgier vegetable dip category. The company in 1986 has also introduced sour cream-based French onion dip, which has an annual sales fore ...
    Related: sales forecast, snack foods, fried chicken, pepsico, kraft
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