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Free research papers and essays on topics related to: marketing approach

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  • Citibank Review - 1,019 words
    ... lion to $15 million for each additional 250,000 credit card customers) =Joining fee and annual fee estimated from American Express Green (Exhibit 9) Philippines I believe this country has room for expansion in the credit card market. There are some negative detractors to entry. A large portion of the population is in the last three categories of earnings (82% of the population earns less than $12,500 annually). The estimated growth rate is a dismal 0.5% annually. In addition, it possesses the lowest political and economic ranking D, with comments about turmoil and communist insurgency. Impressively, the upper category of annual income possesses 50% of the credit cards currently in circul ...
    Related: citibank, credit card, market penetration, direct marketing, communist
  • Ibm Company - 1,796 words
    Ibm Company I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Big Blue . 2. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To me ...
    Related: multinational company, fortune magazine, market share, computer systems, employee
  • Ibm Company - 1,808 words
    ... cused on forming both a decentralized and interlinked company. Therefore, it was difficult to counter the strong competition IBM divisions are facing from meaner rivals. 2.2. There is a slow pace of product introductions due to slow market researches: one of the most difficult challenges of IT markets is that products must be updated in a regular and very frequent basis. As you may have already noticed, a brand new computer will lead the market for only 5 to 6 months. That's why researchers must continually look for new technologies to apply to their products. However, the research process at IBM takes too much time, and this costs huge amounts of money, leading to a higher price than th ...
    Related: consulting services, generally accepted accounting principles, market share, pace, division
  • Marketing Strategy And Ecommerce - 2,198 words
    Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societi ...
    Related: competitive strategy, ecommerce, marketing, marketing approach, marketing information, marketing process, marketing strategies
  • Nokia - 1,187 words
    Nokia Nokia SWOT STRENGTHS  Nokia has long established identity (1898); lots of available resources (financial, etc.)  Schmohl is experienced in international marketing (Adidas and Uniroyal)  Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%)  Nokia Consumer Electronics has access to innovative technology through group companies WEAKNESSES  Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country  Too many brand names (100) in one market; problem trying to find balance  Corporate culture is highly technical and operational: So what if ...
    Related: nokia, competitive advantage, positioning strategy, distribution strategy, selling
  • Sony And Marketing - 991 words
    Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious ...
    Related: business marketing, marketing, marketing approach, marketing concept, marketing plan, marketing process, marketing strategy
  • Sony And Marketing - 1,028 words
    ... ants of customers. This was evidenced by the conception of the tape recorder, and the first pocket-sized radio, developed for changing lifestyles. This approach has continued and still practiced today as signified by the recent development of the following products, the Walkman, the Handycam, the Discman, all of which are regarded by millions of customers as products that represent a way of life. The marketing approach was influential in the marketing of the Walkman, such a concept originated from a want of customers for a small, portable, tape/radio player, to replace the large, inconvenient players of the era. Sony identified this customer-want, and the Walkman was introduced, and heav ...
    Related: marketing, marketing approach, marketing strategy, product marketing, sony
  • The Effects Of Advertising On Teens - 1,750 words
    The Effects Of Advertising On Teens The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as "Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don't need?"(Alexander & Hanson, 1993, p. 240). Advertis ...
    Related: advertising, advertising industry, advertising strategy, teen smoking, teens
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