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Free research papers and essays on topics related to: internet marketing

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  • Ecommerce - 1,144 words
    Ecommerce E-Commerce With the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few companies that do not use e-commerce. To emphasize the point that the effect of the Internet is so widespread in today's business communities, one online article stated that more than 100000 companies have Internet addresses, and 20000 companies have home pages on the Internet as of February 1999 (DataQuest, 1999). These numbers have more than tripled since 1995, and the trend shows no signs of slowin ...
    Related: ecommerce, payment system, world wide web, customer service, widespread
  • Innovations In Behavioral Marketing And - 3,117 words
    Innovations In Behavioral Marketing And MARKETING MANAGEMENT TERM PROJECT Innovations in Behavioral Marketing and Electronic Commerce Date: June 15, 2000 Table of Contents Preface1 . Introduction . Benefits of Electronic Marketing . Effectiveness of E-Commerce I. Ways for Promoting your Website II. Learning about your Visitors III. Segmenting your Internet Market . E-Commerce in Lebanon I. Lebanese Companies on the Net II. Customer Adaptation to E-Commerce Websites . Conclusion I. Introduction An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information se ...
    Related: behavioral, direct marketing, internet marketing, marketing, marketing campaign, marketing channel, marketing plan
  • Innovations In Behavioral Marketing And - 3,064 words
    ... . Monitor E-Mail Inquiries and Complaints It is vital that you find a way to monitor e-mail inquiries and complaints from your site visitors. Even if you have an employee handle this e-mail for you, have them print out an extract of key questions and complaints so you can keep your finger on the pulse. We have found that my blind sides are quickly spotted by visitors, who'll fire off an e-mail. Do not look at these e-mails as enemy fire; these are your friends who will help you improve your site. When you spot a question occurring repeatedly, it is a sign that you need to deal with it more fully or more visibly on your site. And, it tells you what is important to your visitors. 2. Provid ...
    Related: behavioral, internet marketing, marketing, marketing plan, marketing strategy
  • Internet Advertising - 361 words
    Internet Advertising Internet Advertising There are two primary ways to advertise on the Internet: 1.Register your Web site with major search engines so Internet visitors can find you. 2.Place an ad banner for your site on another Web site that has a lot of traffic (viewers). Ad banners allow viewers to link to your site when they click on the banner. Internet Advertising Advantages Relatively cost-effective. The costs can also be independent of the size of the audience. For example, a Web presence will cost the same regardless of how many viewers your site has. (You will, however, need to make sure your Internet Service Provider can handle the volume of viewers you anticipate having.) Adver ...
    Related: advertising, internet advertising, internet marketing, internet service, internet service provider
  • Senior Citizens - 1,994 words
    Senior Citizens Note: Professor, please notify me to confirm your receipt of my final paper. Thank You. Sofa Fernndez December 20, 2000 Professor Jim Coyle Internet Marketing 4555 Part 1A- Target Market Analysis Over the past few years, with the help of modern technology, people have obtained access to virtually anything they desire at the simple click of a mouse button. Now, information can be accessed through various websites without having to visit a library, go to a store, a friend's or relative's home, or even travel agencies. The Internet is for all people- regardless of age, race, ethnic background, class, or religion. When it comes to marketers and which strategies will be most effec ...
    Related: senior, health issues, site analysis, target audience, retirement
  • The Transformation Of Businesses Into Internet Businesses - 988 words
    The Transformation of Businesses Into Internet Businesses In the early to mid-nineties, a major change began taking place in America's economy. Technology and innovation became some of the leading factors of success for companies. Companies have been forced to change as the technology introduced around the world changes, and more importantly, they have had to be swift in adapting to change. This new age has commonly been classified as the "Information Age" or the "New Economy." Charles Darwin once said, "It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change." This quote is not only true to mankind, but also to any firm that has ...
    Related: internet economy, internet marketing, internet sites, transformation, changing technology
  • The Transformation Of Businesses Into Internet Businesses - 988 words
    The Transformation of Businesses Into Internet Businesses In the early to mid-nineties, a major change began taking place in America's economy. Technology and innovation became some of the leading factors of success for companies. Companies have been forced to change as the technology introduced around the world changes, and more importantly, they have had to be swift in adapting to change. This new age has commonly been classified as the "Information Age" or the "New Economy." Charles Darwin once said, "It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change." This quote is not only true to mankind, but also to any firm that has ...
    Related: internet economy, internet marketing, internet sites, transformation, business model
  • Web Advertising - 2,827 words
    ... y South African Web resources. This introduced a new aspect to Web advertising in South Africa as it means that local Web users no longer have to sift through a colossal amount of topical hypertext links from around the globe. Advertising on the South African Web has surely benefited from this development which makes South African relevant material far more accessible a nd therefore implies increases Web site hit rates. The search engine that was developed is called Ananzi and is currently the second most hit Web site in the country. Advertisers now have the opportunity of placing an icon on this page which immediately g ives them a formidable brand prescience (Williams, 1997). A host of ...
    Related: advertising, advertising agency, advertising campaign, business proposition, prentice hall
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