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Free research papers and essays on topics related to: international marketing

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  • Culture In International Marketing And Buyer Hehavior - 1,206 words
    Culture In International Marketing And Buyer Hehavior Index Introduction Characteristics of culture International Marketing and buyer behavior Examples of Cultural Blunders Made by International Marketers The Culture Sensitivity of Markets The Development of Global Culture Cultural Analysis of Global Markets Cross- cultural analysis Conclusion References Introduction Culture is the learned ways of group living and the group's responses to various stimuli. It is also the total way of life and thinking patterns that are passed from generation to generation. It encompasses norms, values, customs, art, and beliefs. Culture is the patterns of behavior and thinking that people living in social gro ...
    Related: buyer, buyer behavior, common culture, global culture, international marketing, marketing, marketing manager
  • Culture In International Marketing And Buyer Hehavior - 1,137 words
    ... s are all dictated by culture. Culture prescribes the manner in which people satisfy their desires. Not surprisingly, consumption habits very greatly. The consumption of beef provides a good illustration. Some Chinese do not consume beef at all, believing that it is improper to eat cattle that work on farms, thus helping to provide foods such as rice and vegetables. The Culture Sensitivity of Markets: Markets can be divided into consumer markets and industrial markets. Consumer markets can be further subdivided into durable goods markets and nondurable goods markets. A further profitable distinction in the international market place is to divide durable goods into technological products ...
    Related: buyer, buyer behavior, global culture, international marketing, local culture, marketing, marketing process
  • International Marketing - 916 words
    International Marketing International Marketing Proctor & Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor & Gamble was a multinational company with annual sales of almost $30 billion profits exceeding $1.8 billion, and a reputation for quality products, high integrity, strong marketing, and conservative management. When P&G grew they became more and more interested in foreign markets. In 1992 they had sold their products in more than 140 countries around the world. In 1991 ...
    Related: international marketing, marketing, brand image, goods sold, proctor
  • International Marketing - 1,340 words
    International Marketing Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be ...
    Related: international affairs, international management, international marketing, marketing, marketing plan
  • International Marketing - 1,300 words
    ... for the Patras operation was US$15 million. The equipment manufacturer, F.L. Smidth of Copenhagen would finance 40 percent of capital expenditures, and another 20 percent would be financed through the National Investment Bank for Industrial Development, SA. The remaining 60 percent of Patras shares would be equity, of which 75 percent of shares would be owned by Yankee, and 25 percent of Patras shares would be owned by Titan. The international division manager of Yankee, Bob Walbecker, dealt with the Manourpoulos family, who were the owners of Titan. After establishing the connection with Titan, Mr. Walbecker continued to establish good rapport between his division and Titan. Ten days af ...
    Related: international business, international management, international marketing, marketing, business environment
  • International Marketing - 1,690 words
    International Marketing International Marketing A firms international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly u ...
    Related: international business, international company, international marketing, marketing, marketing environment, marketing manager
  • International Marketing - 1,707 words
    ... successful because the urban people did not identify with horseback riding in the countryside. Several firms have tried to use old, reliable promotional methods in countries where they simply do not work. Billboard advertisements, for example, are perfectly legal in most parts of the Middle East, but it does not mean one should use them. In some cases companies have been know to advertise in the wrong language. Such mistakes can cause major problems. It is often the promotional strategy that creates mistakes. The perception of the product characteristics plays an important role in the international marketing strategy. One must realize that the importances of a certain product traits vary ...
    Related: international business, international company, international marketing, marketing, marketing channel, marketing strategy
  • Political Environment In International Marketing - 1,680 words
    Political Environment In International Marketing THE POLITICAL ENVIRONMENT: The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea of how best to promote the national interest, considering its own resources and political philosophy. A government ...
    Related: international business, international environment, international law, international marketing, marketing, political boundaries, political climate
  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • Case Study - 1,258 words
    CASE STUDY Procter & Gamble Going Global in Cosmetics Q1. Critically review the current marketing situation facing P&G. Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats (the external analyse). Together it is called the situation analyse. Marketing Audit Internal analyse The financial opportunities of P&G are very good according to the annual report. It has bought important cosmetic lines, like Max Factor, Cover Girl and Clarion to gain more market. One can talk about a blue-ship company. The used product technology is of hig ...
    Related: case study, strengths weaknesses, product innovation, more important, guarantee
  • Case Study - 1,377 words
    ... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent&# 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
    Related: case study, marketing research, marketing plan, international marketing, assume
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Foreign Market Entry - 1,119 words
    ... d table in appendix B . ; ) 4.3 Factors moderating mode choice According to Driscoll, there are several factors that affect the firms ability to achieve the desired level of different mode of characteristics. They are government policies and regulations, firm size and corporate policies. For government policies, Driscoll discusses on the types of policies such as capital controls, intellectual property laws, monetary and etc. that would restrict the firms desired level of entry modes. Some evidence quoted includes the Poitiers Incident of 1983 by Hood and Truijens (1993) where French authorities boycotted Japanese VCRs market penetration, Kenyas internal export compensation, and South Af ...
    Related: entry, entry mode, foreign market, market, market penetration
  • Global Branding - 1,519 words
    Global Branding When corporations market a product globally choosing a brand name is a major factor in the success of that product. Handi-Wrap is a very well known brand in the United States, but in other parts of the world like the United Kingdom and Australia, the brand's name is considered funny but still effective, but what about in other countries like: Germany, Sweden or Japan? The brand Handi-Wrap works in the United States because English is the official language of the nation; it works in the United Kingdom and Australia for the same reason, but does the brand name lose its effectiveness in nations where languages other than English are routinely spoken or does the brand remain effe ...
    Related: branding, global strategy, advertising campaign, harvard business, spoken
  • Nokia - 1,187 words
    Nokia Nokia SWOT STRENGTHS  Nokia has long established identity (1898); lots of available resources (financial, etc.)  Schmohl is experienced in international marketing (Adidas and Uniroyal)  Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%)  Nokia Consumer Electronics has access to innovative technology through group companies WEAKNESSES  Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country  Too many brand names (100) in one market; problem trying to find balance  Corporate culture is highly technical and operational: So what if ...
    Related: nokia, competitive advantage, positioning strategy, distribution strategy, selling
  • Sofa Wars - 1,400 words
    Sofa Wars The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. Globalization has become an important word in the 90s and Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen in the Japanese video dealing with Cokes business in class, international marketing can be very complex. As I begin to ...
    Related: sofa, world war ii, foreign market, international markets, consumption
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