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Free research papers and essays on topics related to: direct marketing

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  • Black And Decker Globalization Strategy - 1,553 words
    ... assembly plant will be the hub for dispatching DeWalt products to distribution centers. These assembly plants will be in a strategic geographic location. It is obvious that B&D will have to use multiple channels and/or hybrid channels to deliver its product to the international market. B&D will form key alliances with distributors such as hardware stores and specialty stores. An attractive incentive scheme for distributors will also be developed to push DeWalt products. As part of the alliance, B&D will also assist the distributor with implementing Just In Time (JIT) systems. These systems will help B&D in shipping the right products while reducing the inventory at the distributor's ware ...
    Related: communication strategy, decker, global strategy, globalization, strategy
  • Case Studyavon - 1,395 words
    Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-known company but this does not mean it doesnt have its problems. During the 80s Avon has had its shares of negativity; debt reaching -$400 millions but since then has bought itself up again and now int ...
    Related: case study, good thing, distribution centers, direct marketing, expensive
  • Citibank Review - 1,019 words
    ... lion to $15 million for each additional 250,000 credit card customers) =Joining fee and annual fee estimated from American Express Green (Exhibit 9) Philippines I believe this country has room for expansion in the credit card market. There are some negative detractors to entry. A large portion of the population is in the last three categories of earnings (82% of the population earns less than $12,500 annually). The estimated growth rate is a dismal 0.5% annually. In addition, it possesses the lowest political and economic ranking D, with comments about turmoil and communist insurgency. Impressively, the upper category of annual income possesses 50% of the credit cards currently in circul ...
    Related: citibank, credit card, market penetration, direct marketing, communist
  • Directmail Advertising - 1,506 words
    Direct-Mail Advertising Direct-Mail Advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Leacock Philosopher extraordinaire Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets. Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it's by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads ...
    Related: advertising, american home, department store, direct marketing, traffic
  • Directmail Advertising - 1,528 words
    Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether its by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70s clothing. That is because everytime we purchase products such as: electronics, computer ...
    Related: advertising, target market, financial services, decision support, prospect
  • Ethical Management Of Email Privacy - 1,047 words
    Ethical Management of E-mail Privacy As I am sitting at my work station in a crowded office building, I hear the wonderful sound of "You've got mail." In turn I open my E-mail mailbox and find a letter from a nearby employee. This letter contains the usual funny joke of the day and a short joke ridiculing the boss, as usual. Who was to know that my supervisor would eventually find this letter, which would lead to both the termination of my job and my fellow employee? Does this sound common? It may, because the issue of E-mail and privacy is very common and controversial in our advanced technological world. The determination of what is ethical or unethical is not simple or straightforward. Em ...
    Related: email, employee privacy, ethical, invasion of privacy, management, privacy, privacy issues
  • Ethical Management Of Email Privacy - 1,027 words
    ... her job it was her responsibility to install an e-mail system and train 700 employees to create messages on their personal computers and send them over the network to their fellow workers. Shoars assured employuees that their E-mail communications would be totally private as she herself had been so assured. Later, however, Shoars discovered that her supervisor, the manager of the mainframe that received, stored and routed the messages was in fact copying and reading the employee's e-mail. When Shoars complained she was fired which resulted in her taking her employer to court. A class action suit was also filed on behalf of all the employees whose e-mail had been opened. The judge dismis ...
    Related: email, ethical, ethical behavior, ethical issue, management, privacy, privacy issues
  • Future Of Ecommerce - 636 words
    Future Of E-Commerce 1 The Future of E-Commerce Future 2 THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce. Despite the fact that online sales are growing exponentially, some analysts believe that e-commerce is heading for a fall. Laurie Windham justifies her belief that as time goes on, sales will decrease instead of increasing. Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they don't get them, they just move on to ...
    Related: ecommerce, credit card, last year, marketing campaign, jupiter
  • Gateway Success - 1,021 words
    Gateway Success Gateway 2000 was formed by Ted Waitt(CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 with one goal in mind- to offer PC buyers a logical alternative to high markups, limited choices and inadequate support, common in the retail PC market (Gateway.com 1). These two partners started selling hardware and software to people who owned Texas Instrument computers. The placed ads in computer related publications, selling to the end user. These two guys were the pioneers of direct-m ...
    Related: gateway, marketing plan, laptop computers, customer service, severely
  • Harley Davidaon Marketing Plan - 1,557 words
    ... room and tools they need to maintain our market leadership. Organization Goals By the year 2003, we will produce 200,000 motorcycles annually Complete the production of our Product Development Center in Milwaukee by the end of 1996 Meet the demand by expanding our existing distribution and manufacturing capacity, and where necessary, adding new production and retail distribution points Grow Parts and Accessories sales volume, as a percent of total revenue, for both new and used vehicle customers Drive financial results to the levels achieved by acknowledged high performing companies TARGET MARKETS THE HARLEY OWNERS GROUP The Harley Owners Group, or H.O.G., is the world's largest fa ...
    Related: direct marketing, harley, harley davidson, marketing, marketing plan, marketing strategy
  • Harleydavidson - 1,549 words
    ... Organization Goals By the year 2003, we will produce 200,000 motorcycles annually Complete the production of our Product Development Center in Milwaukee by the end of 1996 Meet the demand by expanding our existing distribution and manufacturing capacity, and where necessary, adding new production and retail distribution points Grow Parts and Accessories sales volume, as a percent of total revenue, for both new and used vehicle customers Drive financial results to the levels achieved by acknowledged high performing companies TARGET MARKETS THE HARLEY OWNERS GROUP The Harley Owners Group, or H.O.G., is the world's largest factory-sponsored motorcycle organization, with more than 300,0 ...
    Related: international markets, management information systems, competitive advantage, attractive, poll
  • I Love This Business, Exults Robert Kaynes Jr, Vice President Of Sales And Grandson Of The Founder At Bron Shoe, The Columbus - 1,746 words
    "I love this business," exults Robert Kaynes Jr., vice president of sales (and grandson of the founder) at Bron Shoe, the Columbus, Ohio-based company responsible for putting millions of pairs of bronzed baby shoes on bookshelves in the homes of loving parents across America for the past 75 years. "It may sound schmaltzy" Kaynes concedes, "but it's a schmaltzy business. We're selling sentiment." Still, how do you market a memory? For companies like Hallmark, FTD, Bron Shoe, and others in the "sentiment expression" industry, selling can be a daunting task. After all, its hard enough to describe sentiment, let alone market it. Of course, its not all blue smoke and mirrors; there are products i ...
    Related: columbus, founder, sales, vice, vice president
  • Ibm Company - 1,808 words
    ... cused on forming both a decentralized and interlinked company. Therefore, it was difficult to counter the strong competition IBM divisions are facing from meaner rivals. 2.2. There is a slow pace of product introductions due to slow market researches: one of the most difficult challenges of IT markets is that products must be updated in a regular and very frequent basis. As you may have already noticed, a brand new computer will lead the market for only 5 to 6 months. That's why researchers must continually look for new technologies to apply to their products. However, the research process at IBM takes too much time, and this costs huge amounts of money, leading to a higher price than th ...
    Related: consulting services, generally accepted accounting principles, market share, pace, division
  • Innovations In Behavioral Marketing And - 3,117 words
    Innovations In Behavioral Marketing And MARKETING MANAGEMENT TERM PROJECT Innovations in Behavioral Marketing and Electronic Commerce Date: June 15, 2000 Table of Contents Preface1 . Introduction . Benefits of Electronic Marketing . Effectiveness of E-Commerce I. Ways for Promoting your Website II. Learning about your Visitors III. Segmenting your Internet Market . E-Commerce in Lebanon I. Lebanese Companies on the Net II. Customer Adaptation to E-Commerce Websites . Conclusion I. Introduction An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information se ...
    Related: behavioral, direct marketing, internet marketing, marketing, marketing campaign, marketing channel, marketing plan
  • Internet Issues - 961 words
    Internet Issues Every new technology has raised privacy issues. Today Internet is raising new issues about privacy and security among others. Right now there are many legal and ethical battles going on about the Internet and yet there are not consolidated laws regulating the Internet. In other words the Internet is self-regulated. Many organizations are trying to come up with laws that will regulate the World Wide Web. On the other hand there are private citizens and organizations that argue that the Internet should be self-regulated. The Internet revolution it's starting to overwhelm us. It's antiquating our laws, reshuffling our economy, reordering our priorities and redefining our workpla ...
    Related: internet revolution, internet service, internet technology, privacy issues, direct marketing
  • It All Begins With Attitude - 2,804 words
    It All Begins With Attitude IT ALL BEGINS WITH ATTITUDE from the seminar BREAKING THROUGH LIFE'S BOUNDARIES by Pat Spithill Seminar Leader * Author * Keynote Speaker (C) Copyright, 1989, Pat Spithill P.O. Box 505 * Hutchins, Texas 75141 214-225-8051 This material may not be reproduced or altered without written permission of the author and copyright holder. The Importance of Attitude The Merriam-Webster Dictionary defines the word "attitude" as "a mental position or feeling with regard to an object." The mental positions or feelings are our thoughts, beliefs and opinions. The object is life. In other words, attitudes encompass all of the thoughts, beliefs and opinions which people have about ...
    Related: positive attitude, webster dictionary, people change, went wrong, complaining
  • Market Research In Schools - 1,149 words
    Market Research In Schools In the article "Schools Profit From Offering Pupils for Market Research", Mary Tabor explains the new relationship between schools and businesses. During the school day, businesses use children as willing subjects of market research. They do such things as taste tests and answer opinion polls. This is a difficult subject to pick a definite side on, because both sides have good arguments. This paper will explain both sides and come up with a solution. Almost anyone will agree that exploiting children is bad. Students are in school to learn and taking polls and taste tests are in no way an education. Through this market research, the companies are merely trying to fi ...
    Related: elementary school, high school, market, market research, school district
  • Marketing Plan - 1,454 words
    ... nvestment The political and legal environment covers the external forces controlled by governments. Economic - Competitive factors: Healthy economy Ϋ more disposable income Ϋ More sales. The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market. Social Factors: Provide credit to communities. Easy to access different cultures. The sociocultural environment is of great importance to marketers because it helps to understand the consumer, his needs and what drives him/her. Technological factors: Technology is always improving. Internet access Ϋ Easier sales Ϋ Profit for the company. (B ...
    Related: business marketing, direct marketing, marketing, marketing objectives, marketing plan, marketing strategies
  • Own Informatione Products - 2,559 words
    ... When the entire book has been edited I return to the computer and make the necessary changes. Then I'll print the book one final time and again check for errors. Finally, I'll have another person make a last check for me. Having another person make a final check of the book can be beneficial. They will look at the book with a fresh view and catch errors that you may have overlooked. One of the most important parts of editing is to check the book's facts, and its completeness. You must make certain that the book contains no factual errors and that it adequately covers the topic. If your book falls short in these two areas, it will most likely be a failure and a waste of your time and mon ...
    Related: publishing company, make money, first year, operate, brain
  • Southwestairlines - 1,826 words
    ... st Airlines created a family atmosphere that motivated to creativity, independence and friendliness between employees. The company even set up a culture committee about a decade ago. The responsibilities of the culture committee are: arranging Hokey Days, when some committees clean up a airplane to give flight attendants a break, select a candidate for employee of the month. Also, the members of committee discuss the ways to improve workforce, service, and customer's complaints. Southwest Airlines has a culture inside the company, and this culture is a spirit of the company. Southwest Airlines is a high-quality service, high employee moral and low operating costs carrier. The external fa ...
    Related: growth rate, marketing strategy, total debt, portion, prohibits
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