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Free research papers and essays on topics related to: core product

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  • Business Industry Analysis - 1,899 words
    ... is considered an innovator in its field. It has the leading edge on new product development in an ever-changing transportation industry. It has set standards for alternative fuels, next generation transportation power, new alloys, new product safety design, and other emerging technology. Job opportunities were listed on Blue Bird's web site. A Senior Planner and a Programmer/Analyst are two that were mentioned. They work a four-day workweek, forty hours Monday through Thursday. Experience in material requirement planning, E-business application, inventory reduction, vendor delivery, lean manufacturing experience and Just in Time (JIT), as well as supervisory experience are among the req ...
    Related: business industry, industry analysis, transportation industry, inventory turnover, product safety
  • Case Study Disney - 2,315 words
    Case Study Disney 1. EXECUTIVE SUMMARY Disney Company - one of the world leaders in media entertainment, company branded consumer goods, and theme parks and resorts - signed the agreement with Hong Kong concerning the opening of a Disneyland amusement park in Hong Kong in the year 2005. This case study only concentrates one of the business fields explored by the Disney Company - theme parks and resorts. The Disney Company occupies a strong position developed in the international business world over the years. Their outstanding success is based on several internal principles. One of them is Disney culture, whereby the company relies heavily on its heritage and traditions, ensures the company' ...
    Related: case study, disney, disney company, disney corporation, disney world, walt disney
  • Kodak - 1,342 words
    ... tography. However, Kodak missed this opportunity in their haste to get into the digital camera market. Issue #2 - Continued revenue losses in the digital imaging division Here, the issue is Kodak's continuing revenue losses in its digital imaging division. Again, one of the chief culprits is Kodak's failure to introduce digitization before digital cameras. As a result, Kodak has to grow two new products, digital cameras and digitization. This is a tremendous burden on Kodak's financial resources. Additionally, Kodak did not effectively target or segment its market. Granted, Kodak and Intel did hundreds of one-on-one interviews and test marketing to develop and fine-tune advertisements. H ...
    Related: kodak, strategic plan, action plan, computer industry, losses
  • Mike Porter Researches - 4,589 words
    ... easurement problems be addressed. Second, I claim that two of the most consistent (and increasingly explicit) policy agendas of our times, the competitiveness and sustainability agendas, are committed to stimulating, guiding, or directing science and technology to achieve their ends. Each agenda attempts to influence technological and industrial innovation in the narrow sense and each ponders the broader issues of institutional and social innovation, raising a host of questions about ends and means. Third, innovation takes place in systems of public and private institutions and the rules and routines of their behavior. Innovation research uses notions such as system of innovation (Niosi ...
    Related: michael porter, mike, porter, researches, service delivery
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
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