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Free research papers and essays on topics related to: contribution margin

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  • Arctic Power A Case Analysis - 1,286 words
    Arctic Power - A Case Analysis ARCTIC POWER - A CASE ANALYSIS CURRENT SITUATION It is the summer of 1987. Arctic Power laundry detergent has contracted with the consulting firm of Smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned subsidiary of the multinational corporation Colgate Palmolive. In 1986 Colgate-Palmolive had worldwide sales of $4.9 billion with profits of $178 million, with Colgate-Palmolive Canada having sales of $2 ...
    Related: arctic, case analysis, external analysis, current situation, senior management
  • Arctic Power A Case Analysis - 1,364 words
    ... .6 3.5 3.3 3.2 Removing tough stains 3.0 3.1 2.8 3.3 3.0 2.7 2.7 Being a good value for the price 3.1 3.1 3.3 3.1 2.8 3.0 2.4 Cleaning well in cold water 2.4 2.3 2.6 2.5 2.4 2.3 1.9 Competitive Analysis CPC's competitors consist of two large consumer packaged goods companies: Procter and Gamble--with annual sales exceeding $1 billion, and Lever Detergents--with annual sales in excess of $400 million. Both are subsidiaries of multi-national firms. Each firm has talented and experience marketers, but they compete in a low-growth market where increased sales could be achieved only by taking market share from competitive brands. While Tide and Arctic Power are equivalent brands in terms of c ...
    Related: arctic, case analysis, competitive analysis, environmental analysis, industry analysis, internal analysis
  • Arctic Power Canada - 1,542 words
    Arctic Power Canada Colgate-Palmolive Canada Arctic Power Detergent Introduction The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC's top-of-the-line offering in its laundry detergent line. Arctic Power is specially formulated for washing in cold water. The detergent has risen in market share from 4% in 1981 to 6.5% in 1986, and the Senior Product Manager has established a goal of reaching 12% market share by 1996. Problem Definition Linda Barton and Gary Parsons face two problems. First, they must determine whether to continue developing the bran ...
    Related: arctic, canada, eastern canada, contribution margin, advertising campaign
  • Tyler Pet Foods - 1,329 words
    Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost $5.6 billion this year, with $3.1 billion in sales coming from supermarket chains. The Boston area has 1.5% of the U.S. population, ...
    Related: food industry, food market, pet food, tyler, better homes and gardens
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