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Free research papers and essays on topics related to: competitive analysis

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  • Aol Time Warners - 1,576 words
    Aol Time WarnerS NEW YORKAmerica Online, Inc. (NYSE: AOL) and Time Warner Inc. (NYSE: TWX) announced today the management team and structure for AOL Time Warners finance organization, which will take effect upon completion of the merger of the two companies. In making the announcement, J. Michael Kelly, currently AOLs chief financial officer and senior vice president, who will become chief financial officer and executive vice president of AOL Time Warner, said: We have assembled an extraordinarily talented group of finance executives from throughout AOL and Time Warner, drawing on the strengths of both companies. This is the first step in building the foundation for a world-class finance fun ...
    Related: time warner, warner cable, corporate strategy, york city, online
  • Arctic Power A Case Analysis - 1,364 words
    ... .6 3.5 3.3 3.2 Removing tough stains 3.0 3.1 2.8 3.3 3.0 2.7 2.7 Being a good value for the price 3.1 3.1 3.3 3.1 2.8 3.0 2.4 Cleaning well in cold water 2.4 2.3 2.6 2.5 2.4 2.3 1.9 Competitive Analysis CPC's competitors consist of two large consumer packaged goods companies: Procter and Gamble--with annual sales exceeding $1 billion, and Lever Detergents--with annual sales in excess of $400 million. Both are subsidiaries of multi-national firms. Each firm has talented and experience marketers, but they compete in a low-growth market where increased sales could be achieved only by taking market share from competitive brands. While Tide and Arctic Power are equivalent brands in terms of c ...
    Related: arctic, case analysis, competitive analysis, environmental analysis, industry analysis, internal analysis
  • Building In The Voice Of The Customer - 739 words
    Building in the Voice of the Customer Building in the Voice of the Customer. (Quality Functional Deployment.) In partial fulfilment of the requirements for the award of : BA(Ordinary) Food Marketing Building in the Voice of the Customer. The first understanding of "building in the voice of the customer" for the manufacturer, are you producing a product that the consumer feels satisfied with? Within so many products there are sometimes so many misunderstandings because the customer and the product development teams speak completely different languages. For example a customer may state they would like a car that is easy to start, this interpretation to the engineers is the production of a car ...
    Related: customer, world wide, senior management, hewlett packard, philosophy
  • Ecommerce Market - 1,536 words
    E-commerce Market The firms objectives can be met and a goahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment tar ...
    Related: ecommerce, market, market segments, market share, target market
  • Hewlettpackard Strategy - 4,037 words
    Hewlett-Packard Strategy Strategy Paper Hewlett Packard, Inc. (NYSE: HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS 2 Stockholders: 2 Employees: 2 Competition: 2 Major suppliers: 2 SECTION 4 2 EXTERNAL ENVIRONMENT 2 Industry Environment 2 Differentiation versus Commodity 2 Capacity versus Demand 2 Entry and Exit Barriers 2 Economic Conditions and Forces 2 Importance of Product 2 Proprietary Knowledge 2 Government Forces 2 Social-Demographic Forces 2 Technology 2 SECTIO ...
    Related: business level strategy, corporate level strategy, level strategy, strategy, sun microsystems
  • Marketing Plan - 1,022 words
    Marketing Plan Components of the Marketing Plan I. Situation Analysis: Where are we now? A. Historical Background The coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17th Century all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spread cultivation to the East Indies. Coffee cultivation began in the Americas in the early 1700s. Most of the coffee trees of the Western Hemisphere are said to be descended from a single plant. It was carried from a botanical garden in France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu de Clieu, a young military officer. He kept the tree alive during an ardu ...
    Related: marketing, marketing objectives, marketing plan, colonial america, drinking water
  • Marketing Plan Basics - 1,874 words
    Marketing Plan Basics Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the p ...
    Related: marketing, marketing plan, advertising campaign, research methods, coloring
  • Senior Citizens - 1,994 words
    Senior Citizens Note: Professor, please notify me to confirm your receipt of my final paper. Thank You. Sofa Fernndez December 20, 2000 Professor Jim Coyle Internet Marketing 4555 Part 1A- Target Market Analysis Over the past few years, with the help of modern technology, people have obtained access to virtually anything they desire at the simple click of a mouse button. Now, information can be accessed through various websites without having to visit a library, go to a store, a friend's or relative's home, or even travel agencies. The Internet is for all people- regardless of age, race, ethnic background, class, or religion. When it comes to marketers and which strategies will be most effec ...
    Related: senior, health issues, site analysis, target audience, retirement
  • Star Appliances Inc 5 Year Plan - 4,463 words
    Star Appliances Inc. - 5 Year Plan Table of Contents Mission Statement Company Objectives Company Overview 1. Historical Outline 2. Products and Services 3. Financial Statements SWOT Analysis An analysis of companys strengths An analysis of companys weaknesses An analysis of companys opportunities An analysis of companys threats Business Strategy Marketing Mix Product Pricing Place Promotion Analysis of Major Competitors in the Field Kenmore Whirlpool Kirby Maytag GE International Expansion 1. Hungary External Environment Industry Analysis Recommended Entry Mode 2. Japan External Environment Industry Analysis Expansion Strategy for the Future Five Years 4. Canada External ...
    Related: appliances, home appliances, last year, star, trade statistics
  • The Beer Industry - 1,622 words
    The Beer Industry Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional, Regional , and Microbrewers. National competitors have a wide market coverage and generally a large company. Regiona ...
    Related: beer, beer industry, drinking age, united states market, outlook
  • The It Professionals Role In Competitive Market Intelligence - 1,128 words
    The It Professional's Role In Competitive Market Intelligence Abstract The successful company will be driven to increase stakeholder value and profitability while creating a working environment that encourages and nurtures the growth of personal creativity and development as well as nurturing a sense of well-being for all members of the organization. When dealing with the forces that drive industry competition, a company can devise a strategy that takes the offensive. This posture is designed to do more than merely cope with the forces themselves; it is meant to alter their causes. The IT professional's role in competitive market intelligence The IT professional is increasingly being called ...
    Related: competitive, competitive analysis, competitive market, intelligence, market, strategic role
  • Tyler Pet Foods - 1,329 words
    Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost $5.6 billion this year, with $3.1 billion in sales coming from supermarket chains. The Boston area has 1.5% of the U.S. population, ...
    Related: food industry, food market, pet food, tyler, better homes and gardens
  • Youth Outdoor Adventures Bus Plan - 643 words
    Youth Outdoor Adventures Bus. Plan MARKETING PLAN OUTLINE Company: Youth Outdoor Adventures: Our mission is to provide educational outdoor experiences for underprivileged youth. Strengths: Unique opportunity Not a lot of competition Free to kids School support Weaknesses: Cliental is not traditionally familiar with product We currently cannot accommodate all who apply Starts up costs are high Large staffing needs Opportunities and Threats: The average child who grows up in a large urban area stays there for most of their life. We feel that this program will be successful because it opens up a city child to a whole new world. This program will start in NYC. We would eventually like for it to ...
    Related: marketing plan, outdoor, promotional strategy, competitive analysis, familiar
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