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Free research papers and essays on topics related to: case study

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  • Baileys Irish Cream Case Study - 1,654 words
    Baileys Irish Cream Case Study The global liquor market has changed immensely in the last 20 years. Since the early eighties, people have discovered that it is better for their health if they drink in moderation, as opposed to heavy drinking. Due to this change in consumers drinking habits, people generally drink less liquor than they used to. According to our text, the per capita consumption of liqueurs (liters per person over 18) dropped from 1 liter in 1986 to 0.90 liters in 1990. In addition to consumers drinking less, liquor makers, like Baileys, were faced with increasing tariffs and taxes. At the time of this case study, the tax margins between retailer and distributor were fairly clo ...
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  • Boeing Case Study - 1,985 words
    Boeing Case Study Keeping Boeing Flying Higher and Higher Case Study Introduction Boeing has been building commercial airliners since 1927 with the first Boeing commercial jet airliner, the 7O7, introduced in l955. As discussed in the article on page 172 of the text. This success is even more remarkable when one realizes that the Boeing Design/ Build process had not changed very much during the past three decades. The system was antiquated, cumbersome, and inefficient creating production delays, increased costs, and spawning a huge bureaucracy simply to handle the paperwork. Boeing must clearly be motivated to bring this World War II era process into the 21st Century. Airbus Industries' incr ...
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  • Brush With Aids Case Study - 914 words
    Brush With Aids Case Study Self-responsibility and interest can be examined in different perspectives. By nature, a person usually expects to reach his goal without considering the possibility of his or her decision and how it may affect the community around them. It is often times very difficult to differentiate responsibility from self-interest due to the fact that the consequences of being responsible conflict with the achievements of personal goals. According to the A Brush with AIDS case study, the character faces the problem of making a decision, based on her self-interest and social responsibility. The consequence of choosing creates many risks, not only for her career, but for her re ...
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  • Case Study - 1,258 words
    CASE STUDY Procter & Gamble Going Global in Cosmetics Q1. Critically review the current marketing situation facing P&G. Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats (the external analyse). Together it is called the situation analyse. Marketing Audit Internal analyse The financial opportunities of P&G are very good according to the annual report. It has bought important cosmetic lines, like Max Factor, Cover Girl and Clarion to gain more market. One can talk about a blue-ship company. The used product technology is of hig ...
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  • Case Study - 1,377 words
    ... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent&# 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
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  • Case Study : Media Ups And Downs - 206 words
    Case Study : Media Ups And Downs Case Study : Media ups and downs Summary:  The Australian made midday television program Day time with Amanda first aired in 1993, showing good ratings and high advertising revenue during its early stages.  Became a well known program dominating its allocated timeslot, with loyal viewers.  Target market for program are older mature females. The younger females are attracted to the American talkshow competition.  Presenter Amanda Stanton is a key strength, attracting and holding viewers. Key Issues:  Advertising revenue for the program is declining. Due to the fact that the target market of the program are non income ear ...
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  • Case Study Disney - 2,315 words
    Case Study Disney 1. EXECUTIVE SUMMARY Disney Company - one of the world leaders in media entertainment, company branded consumer goods, and theme parks and resorts - signed the agreement with Hong Kong concerning the opening of a Disneyland amusement park in Hong Kong in the year 2005. This case study only concentrates one of the business fields explored by the Disney Company - theme parks and resorts. The Disney Company occupies a strong position developed in the international business world over the years. Their outstanding success is based on several internal principles. One of them is Disney culture, whereby the company relies heavily on its heritage and traditions, ensures the company' ...
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  • Case Study Disney - 2,278 words
    ... for USD 1,446 million of operating income in the year 1999. This is about 45% of the total operating income of the company and therefore one of the company's most important sources of income. One reason for the company to be able to keep costs relatively low is the fact that the company has strict salary regulations. In the park in Florida, for instance, a low-educated full-time worker generally earns USD 6.25 per hour, which is the minimum wage required by the government. (The fact that the company offers a high number of jobs that require no or hardly any education (such as maintenance or attraction host) also has the advantage that there is a low unemployment rate in the area around t ...
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  • Case Study Health And The Media - 1,090 words
    Case Study Health And The Media Case Study - Health and the Media 1. There are many different groups who would contribute to the creation of diet campaigns. Each with their obvious agendas in mind, the primary focus of any organization is making profit on sales. Every organization will try to do anything in their power to sell their product, whether the diet product works or not is a secondary concern. Marketing is everything in business and if a company can get a catchy jingle or a flashy advertisement then they are rewarded with sales and high revenue. Most diet campaigns feature "overnight success" stories of overweight people turning slim in low budget infomercials. What sets these comp ...
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  • Case Study Snap On Tools Intranet - 520 words
    Case Study Snap On Tools Intranet Case Study: The Snap-On Intranet Snap-On is one of many companies that have embraced the Internet as a tool for management. Snap-On runs its own intranet for the exclusive use of Snap-On franchises and dealers. (Senn, 1998) Snap-On's intranet provides reams of valuable information that would be inconvenient to deliver any other way. The speed of change in today's market has forced printed material into partial obsolescence. Before Snap-On developed its own intranet, merchandise catalogs and part listings would have to be in printed, bound matter. Anyone who has been to an auto parts store can vouch that each of those catalogs is huge, to say the least. A fra ...
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  • Case Study: Amoco Oil Co V Borden, Inc - 260 words
    Case Study: Amoco Oil Co. V. Borden, Inc Amoco Oil Co. v. Borden, Inc. 889 F.2d 664 (5th Cir. 1989) Plantiff and Defendants: The Plantiff is Amoco Oil Company. The defendant is Borden, Inc. Facts: Amoco bought 114 acres of land from Borden, Inc. in Texas City, Texas. Borden was the owner of a phosphate fertilizer plant in that same location. After the land was purchased by Amoco, they found out that 35 acres of land was covered by a pile of mildly radioactive phosphogypsum, a by product of fertilizer manufacture. Amoco, unaware of the problem then hired guards and put up fences around the radioactive material. Amoco then sued Borden, under the superfund (CERCLA) for its responsive costs. Low ...
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  • Case Study: Hannibal Lecter - 799 words
    Case Study: Hannibal Lecter Dr. Hannibal Lecter Dr. Lecter is a 56-year-old man who has never before been married. He was ordered by the New York Supreme Court to seek counseling following his conviction for murder. He was sentenced to life in prison without the possibility of parole. According to police records, Dr. Lecter has killed nine people of whom the last six were killed in a brief spree of violence and whimsy. Each of his victims had been partially disfigured and Dr. Lecter had admitted under oath to enjoying devouring pieces of the victims. When he was six years old, he witnessed both his parents and younger sister Mischa murdered and dismembered in their countryside home in Englan ...
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  • Cineplex: Case Study - 1,020 words
    Cineplex: Case Study Company Background In 1979 Garth Drabinsky and Nathan Taylor formed Cineplex. From early on Cineplex saw itself as a niche player. They used small screens to show specialty movies and they employed this strategy not to challenge major chains, but to compliment them. Cineplex did well primarily because of their concept for carefully planned use of shared facilities. With this success they began to expand across Canada with a very rapid rate of expansion. During this expansion however they amassed a 21 million-dollar debt. Also, distributors became reluctant to supply Cineplex for fear of alienating the two largest Canadian chains. In 1983 to avoid bankruptcy, Cineplex red ...
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  • Coke Vs Pepsi Case Study - 581 words
    Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways ...
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  • Contents 1 Introduction 2 What Is Business Ethics 3 The 10 Benefits Of Business Ethics 4 Case Study On Nestle 41 The Impact O - 1,791 words
    Contents 1. Introduction 2. What is Business Ethics? 3. The 10 Benefits of Business Ethics 4. Case Study on Nestle 4.1. The Impact of Business Ethics on Nestle 4.2. Nestle's view on Business Ethics 4.3. The Implications of Business Ethics on Stakeholders 5. Conclusion Introduction Businesses have power through their ability to spend vast amounts of money. They have the ability to enhance or change situations that the common individual does not. As organisations affect many people, they have obligations to their employees, consumers, community and the world. They have a responsibility to conduct business in a way that is not harmful and which positively benefits as many people as possible and ...
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  • Contents 1 Introduction 2 What Is Business Ethics 3 The 10 Benefits Of Business Ethics 4 Case Study On Nestle 41 The Impact O - 1,801 words
    ... c. People see those organisations as valuing people more than profit, as striving to operate with the utmost of integrity and honour. Aligning behaviour with values is critical to effective marketing and public relations programs. Consider how Johnson and Johnson handled the Tylenol crisis versus how Exxon handled the oil spill in Alaska. Bob Dunn, President and CEO of San Francisco-based Business for Social Responsibility puts it best: Ethical values, consistently applied, are the cornerstones in building a commercially successful and socially responsible business. 9. Overall benefits of ethics programs: Donaldson and Davis, in Business Ethics? Yes, But what can it Do for the Bottom Lin ...
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  • Human Resource Managementa Case Study - 1,002 words
    Human Resource Management-A Case Study Management of Human Resources-Assignment 1 Introduction: In order to critically assess and recommend alternatives, I would like firstly to give a brief description of the business crisis the company was facing and the subsequent need for change in the company's overall business strategy. I would then like to focus on the key aspects of the firm's human resources strategy and the changes that were made in order to supplement the overall changes in the business strategy. Business Crisis: International Computers Limited (ICL) was born in 1968 out of the merger between English Electric Computers (EEC) and International Computers and Tabulators. With 40 mill ...
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  • Human Resource Managementa Case Study - 1,010 words
    ... (1992) states the matrix system could be highly effective in a complex and rapidly changing environment. Davis & Lawrence (1977) add that the matrix style is applicable when there is a high need for information processing. However, there are certain criticisms that could be levelled against the matrix system. McKenna (2000) again cites Daft (1998) and Davis & Lawrence (1997), among others in pointing out some of the key problems associated with Matrix organizations. The most appropriate in this situation appears to be with regards to role conflict of subordinates. The firm has very much shifted its focus from technology to market-driven and there appears to be a danger of the marketing f ...
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  • Legocom Case Study - 1,583 words
    Lego.Com Case Study Lego Mindstorms The non-commercial website Lego.com has been an enormous success providing Lego with a strong presence on the Internet. However, implementing a website capable of handling sales transactions requires a great deal more than a non-commercial site. The firm has implemented an ERP system which may provide some technical support for the website. The details of the ERP system are unknown at this time; however, the goal of implementing the system was to optimize the supply chain from production to distribution, which will be a significant opportunity for the E-Commerce project. Another important consideration is incorporating the ERP system into the E-Commerce tr ...
    Related: case study, retail price, target market, total sales, buyer
  • Long Term Capital Management Lp A Case Study - 1,924 words
    LONG TERM CAPITAL MANAGEMENT L.P. A CASE STUDY Rarely if ever has a single firm had as tremendous an impact on international economics as Long Term Capital Management L. P. (LTCM). This report describes the company itself and its investment strategies, with particular attention paid to its international influence and importance. LTCMs activities in the financial world ultimately caused a near-collapse in the entire international financial system. In fact, had the Federal Reserve Bank of New York (FRBNY) not intervened to coordinate a major buyout of LTCM after it sunk into insolvency, the entire financial system could have been seriously jeopardized. Company Profile Set up as a particularly ...
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