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Free research papers and essays on topics related to: advertising strategy

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  • Att, Ncr, And Lucent Technologies - 590 words
    At&T, Ncr, And Lucent Technologies In 1996, AT&T decided to split into three different companies. These new companies were the new AT&T, NCR, and Lucent Technologies. Lucent Technologies is one of the leading designers, developers, and manufacturers of telecommunications systems, software, and products.1 They are beginning to emerge as a Fortune 40 company. Lucent Technologies builds local networks, business telephone systems, and consumer telephones that access the global networks.2 Lucent Technologies was launched with an initial public stock offering in April.3 AT&T owns an 82% share of the company.4 KEY PERSONNEL Lucent technologies has 125,000 employees worldwide. Approximately 82% of i ...
    Related: lucent technologies, initial public, executive committee, science and technology, relationships
  • Hiding Behind A Computer - 1,341 words
    Hiding Behind a Computer Hiding behind a Computer Are computers and the Internet redefining human identity as people explore the boundaries of their personalities, adopt multiple selves, and form online relationships that can be more intense than real ones? Is the World Wide Web redefining our sense of community and where we find our peers? The answer is simple. An individual should not use a false identity to produce a life on the Internet. They should also avoid using an online life to influence their identity in real life. Gender swapping is one way which the Internet has the ability to change ones identity. There have been many cases where someone has logged onto the Internet, and they h ...
    Related: hiding, world wide, real world, sexual orientation, readily
  • Man Enough A Look At Male Oriented Advertisising - 1,103 words
    Man Enough? A Look At Male Oriented Advertisising Rich Ceccoli Ceccoli 1 Dr. Sterling Effective Writing November 10, 2000 Man Enough? Advertising plays an essential role in our society today. On some levels, it shapes us into the people we are by implanting in our minds certain ideas of what we should own. Advertising agencies are out to strike a nerve or hotspot in our consumer driven minds that will lead us to buy whatever product they may be selling. In recent times we can see a rather disturbing and not so subtle advertising strategy developing. Agencies are associating their products with masculine homilies such as sex appeal and the male competitive drive. The new trend among ads and c ...
    Related: society today, playboy magazine, cell phone, customer, gentleman
  • Product Life Cycle Promotions - 1,894 words
    Product Life Cycle - Promotions Final Project Outline Questions: I. Page 99 question # 2 # 2. How would you advertise a toothpaste at the four different stages in its life cycle? 1. Introduction Stage Risk seems to go hand in hand with the introduction stage because the chance of product failure is quite high. Profits will be below zero due to low initial revenues while the toothpaste company covers large expenses for promotion and distribution. We will need to let potential buyers aware of the new toothpaste availability. These buyers must know the toothpaste's features, uses, and advantages over other brands. I'll assume this particular toothpaste company has the resources, technological k ...
    Related: cycle, life cycle, life expectancy, product life, product life cycle
  • Representation In Tv - 1,375 words
    Representation In Tv Youth in Television have been portrayed in many different lights, anywhere from the criminal to the young at heart. With their resistance to the dominant culture, many studies have been done concerning the meaning of the political challenges to the social formation involving investigating cultural objects and media artifacts. Historically young people have fallen into distinct but dependent categories: youth-as-fun and youth-as-trouble. One might ask why any of this is pertinent to the study of television. However in the 1950's consumer boom, youth-as-fun became a major advertising strategy. Once advertisers identified teenagers as a valuable consumer, more and more posi ...
    Related: representation, social structure, nuclear family, working class, visual
  • Shop And Cars Study - 1,337 words
    Shop And Cars Study  Acknowledgements  Contents  List of Tables  List of Figures  Executive Summary Introduction Background Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks. The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, Dsigner, Citizen, etc. They also sell many brands of clocks such as Citizen, Prestige, Opel, Samay, Siwa and Rewa. They cater to customers of all classes and categories, but its primary target group is the u ...
    Related: cars, shop, data analysis, target market, compare
  • The Effects Of Advertising On Teens - 1,750 words
    The Effects Of Advertising On Teens The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as "Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don't need?"(Alexander & Hanson, 1993, p. 240). Advertis ...
    Related: advertising, advertising industry, advertising strategy, teen smoking, teens
  • The Ford Expedition And Its Success - 1,217 words
    THE FORD EXPEDITION AND ITS SUCCESS Presented to: Dr. Shane R. Premeaux Date Due: April 27, 1999 TABLE OF CONTENTS TOPIC PAGE HISTORICAL BACKGROUND........................................ ................................ 1 TARGET MARKET............................................ ................................................ 1 PRODUCT........................................... .................................................. ............... 2 PLACE............................................. .................................................. ................... 2 PRICING STRATEGY.......................................... .............................................. 3 PROMOTIONAL/ADVERTISING ...
    Related: expedition, ford, ford motor company, henry ford, total sales
  • We, On The Death Row - 1,076 words
    We, On The Death Row WE, ON DEATH ROW BENETTONS CAMPAIGN Since 1989, Benetton officially adopted the trademark, United Colors of Benetton, initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism. Benettons advertising campaigns and social communication strategies are a clear echo of contemporary culture and society. Benettons United Colors Campaign transformed the traditional notions of advertisi ...
    Related: death penalty, death row, death sentence, national association, washington state
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