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Free research papers and essays on topics related to: advertising campaign

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  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • Alcohol Tobacco Advertising On The Web - 1,210 words
    Alcohol & Tobacco Advertising On The Web As adults, how do we encourage our children to explore the rich resources of the Internet without exposing them to a steady stream of marketing massages, such as junk e-mail, sexually explicit material and hate-mail? This is a question that many people in our society, including parents and educators are struggling to answer. Although we have yet to reach a consensus on this matter, one possible solution is to filter or block this objectionable material from our children without interfering with the rights of adults to view and visit any Web site they like. When the US Supreme Court overturned the Communications Decency Act in June of 1997, industry an ...
    Related: advertising, advertising campaign, alcohol, big tobacco, online advertising, tobacco, tobacco advertising
  • An Analysis Of The Energizer Bunny Commercial Sequence - 829 words
    An Analysis of the Energizer Bunny Commercial Sequence Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance. "That damned Energizer bunny" is the cause; he's so aggravating. It seems like that pink bunny rabbit is running across the television screen every other second, it's so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales, but the advertising company was awarded an Obie (the advertising equivalent of the "Oscar") as best commercial of the year. This essay shall attempt to analyze the series of "Energizer bunny" advertisements. There is a current trend in ...
    Related: bunny, commercial, sequence, junk food, television commercials
  • Anhiesher Busch - 1,809 words
    Anhiesher Busch Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies Anheuser-Busch has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without faults though. Anheuser-Buschs aggressive advertising campaign has targeted more than who they bargained for. Through Anheuser-Buschs catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. The company has made significant marketing investments to build Budweiser br ...
    Related: anheuser busch, busch, fortune magazine, annual report, riding
  • Arctic Power A Case Analysis - 1,364 words
    ... .6 3.5 3.3 3.2 Removing tough stains 3.0 3.1 2.8 3.3 3.0 2.7 2.7 Being a good value for the price 3.1 3.1 3.3 3.1 2.8 3.0 2.4 Cleaning well in cold water 2.4 2.3 2.6 2.5 2.4 2.3 1.9 Competitive Analysis CPC's competitors consist of two large consumer packaged goods companies: Procter and Gamble--with annual sales exceeding $1 billion, and Lever Detergents--with annual sales in excess of $400 million. Both are subsidiaries of multi-national firms. Each firm has talented and experience marketers, but they compete in a low-growth market where increased sales could be achieved only by taking market share from competitive brands. While Tide and Arctic Power are equivalent brands in terms of c ...
    Related: arctic, case analysis, competitive analysis, environmental analysis, industry analysis, internal analysis
  • Arctic Power Canada - 1,542 words
    Arctic Power Canada Colgate-Palmolive Canada Arctic Power Detergent Introduction The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC's top-of-the-line offering in its laundry detergent line. Arctic Power is specially formulated for washing in cold water. The detergent has risen in market share from 4% in 1981 to 6.5% in 1986, and the Senior Product Manager has established a goal of reaching 12% market share by 1996. Problem Definition Linda Barton and Gary Parsons face two problems. First, they must determine whether to continue developing the bran ...
    Related: arctic, canada, eastern canada, contribution margin, advertising campaign
  • Business Evaluation - 1,372 words
    Business Evaluation Business evaluation The subject that I interviewed was Mike Anderson from Allstate Insurance. Mike is an agent who owns his own office and has his own employees but at the same time is also an employee himself for the Allstate Corporation. The nature of Allstate is the sales of different lines of insurance policies. Mike's office is very service oriented although they are in the sales business. He classifies his office as a retail business with the explanation that he is selling something that is not provided directly by him, rather by the company, and because what he is selling is being bought. Allstate is a company that has many people that work for it. Each of these em ...
    Related: business cards, evaluation, sales person, life insurance, meetings
  • Business Plan - 1,039 words
    Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur dAlene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans to open for business during January, 2000. The store will be open Monday thru Friday, from 10:00 am till 8:00 pm and Saturday, from 10:00 am till 6:00 pm. In the strong and stable furniture sales mark ...
    Related: business & management, business journal, business plan, electrical engineering, first year
  • Business Strategies - 539 words
    Business Strategies In chapter seventeen several topics for debate are presented about managing global operations. For many global organizations, or organizations that produce or sells goods or services in more than one country, a difficult question is how to develop and place managers in foreign operations. Some people believe organizations should let foreign managers run foreign subsidiaries because of the large differences among national cultures while others believe that domestic managers should be trained to run foreign subsidiaries because of loyalty issues. Nation culture is the particular set of economic, political, and social values that exist in a particular nation. This culture ef ...
    Related: business strategies, exchange rates, highly effective, best choice, promoting
  • Corporate Web Presence - 1,655 words
    Corporate Web Presence Advantages and disadvantages of a Web Presence The World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net, you have to advertise your product. Using Internet as a media to advertise your product is different from traditional media. Through Internet companies can be present all over the world. Using the web as an advertising tool is the cheapest way to be discovered at every time. You can also quickly change your promotional campaign, in order to gain attention that may lead the consumer to the product. Online services become so popular because they pr ...
    Related: corporate, business decision, hardware & software, more important, register
  • Critique Of The Limited Inc - 1,025 words
    ... nctional excellence, known collectively as The Center. The Center provides strategic direction and support to the individual businesses and to the enterprise as a whole. By designing key business processes and leveraging best practices throughout the enterprise, The Center adds value to each of its Brands. Some of these functions include: Distribution Services:The purpose of Limited Distribution is to design and implement operations that will provide the retail businesses with the most effective and efficient delivery operations available. Limited Distribution Services will have achieved its objective if each of its customers believes that it has been an asset in helping them achieve the ...
    Related: critique, baby boomers, most effective, business processes, advertising
  • Demand Curve - 1,251 words
    Demand Curve People looking to trade in their old car for money off of their new car become discouraged with the low trade in value, and decide either not to buy a new car at all or to buy a cheaper model. The lower car sales is a reduction in demand, because the decrease in resale value of used cars is not changing the prices of the new cars, as a change in quantity demanded would suggest, it is changing what people are willing to pay for the cars. A graph of the new demand curve would actually be shifted to the left of the old demand curve, because the price of new cars has not changed, but the number of new cars being sold has changed. 2. Escalating consumer debt, higher interest rates, a ...
    Related: curve, demand curve, high school, school students, hoping
  • Dredging The Hudson River - 1,928 words
    Dredging The Hudson River For the past year, the subject of polychlorinated biphenyls in the Hudson River and what should be done about them has been discussed by politicians and residents all over the capital region. Often the top story on the local news, the front page headline of the newspaper, the subject of a special on television, or the reason for a town meeting, dredging has become a much debated topic. With all the information being exchanged and opinions published, it is easy for the average person to become confused. In an attempt to make things clear, the following report defines dredging, PCBs, and presents a short discussion of each side of the Hudson River dredging debate. POL ...
    Related: dredging, hudson, hudson river, water treatment, problems associated
  • Effects Of Advertising On Society - 1,001 words
    Effects Of Advertising On Society Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads through other mass media, and in one single year receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers (Pratkanis and Aronson 2). All these, because sellers of everything, from computers to detergents, believe that advertising is essent ...
    Related: advertising, advertising campaign, advertising industry, modern advertising, different levels
  • Effects Of Advertising On Society - 1,065 words
    ... example, in car advertising, some advertisers often say that their cars are fast, safe, and luxurious, but they do not mention that these cars are the most expensive in their category. As a former director of promotion for the Time magazine, Nicholas Samstag puts it "the half truth is the essence of advertising" (Clark 15). That 's why advertising has devaluated some words like "real" or "natural" which mean whatever each advertiser wants them to mean. For example, there are chocolate chips with "all natural" ingredients, "all natural" cosmetics and so forth (Clark 18). So we see the advertisement of "Kinder" chocolate saying that has only natural ingredients, without mentioning the pres ...
    Related: advertising, advertising campaign, breakfast cereal, christmas present, controlling
  • Fritolay Inc Wow Chips Research - 1,939 words
    Frito-Lay Inc. - Wow Chips! Research WOW! Chips In 1998 Frito-Lay, Inc. released its new product line WOW! Chips. This new product line consists of WOW! Lays, WOW! Ruffles, WOW! Tostitos, and WOW! Doritos. WOW! chips are meant to be a healthy alternative to ordinary potato chips and other snacks. The outlook was great for this new product. Americans are the largest people on the planet. People are obsessed with eating, often times eating when they are not even hungry. But the trend lately is turning toward a more healthy diet. Most people don't intend to stop eating they become more fat conscious. Looking into the future Frito-Lay wisely produced a healthy alternative snack for this growing ...
    Related: clinical trials, information resources, cancer institute, segment, input
  • Global Branding - 1,519 words
    Global Branding When corporations market a product globally choosing a brand name is a major factor in the success of that product. Handi-Wrap is a very well known brand in the United States, but in other parts of the world like the United Kingdom and Australia, the brand's name is considered funny but still effective, but what about in other countries like: Germany, Sweden or Japan? The brand Handi-Wrap works in the United States because English is the official language of the nation; it works in the United Kingdom and Australia for the same reason, but does the brand name lose its effectiveness in nations where languages other than English are routinely spoken or does the brand remain effe ...
    Related: branding, global strategy, advertising campaign, harvard business, spoken
  • History - 1,787 words
    History It is rare to find any staple of American life that has its roots in the preceding century. This is one facet of the Coca-Cola Company that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed in a three legged brass kettle in his back yard. He then distributed it at the local pharmacy. That first year sales of Coke averaged nine drinks a day, and grossed $50. Since it actually cost $70 to produce the entire supply of product for that year money was actually lo ...
    Related: history, united states army, atlanta georgia, advertising campaign, respectable
  • History Of The Coputer - 2,166 words
    ... CPU chips and microprocessors have four functional sections: (1) the arithmetic/logic unit, which performs arithmetic operations (such as addition and subtraction) and logic operations (such as testing a value to see if it is true or false); (2) temporary storage locations, called registers, which hold data, instructions, or the results of calculations; (3) the control section, which times and regulates all elements of the computer system and also translates patterns in the registers into computer activities (such as instructions to add, move, or compare data); and (4) the internal bus, a network of communication lines that links internal CPU elements and offers several different data pa ...
    Related: history, battle of gettysburg, personal computer, random access memory, technology
  • Kmart Management - 1,048 words
    K-mart Management K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart management ...
    Related: kmart, management, senior management, upper management, customer base
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