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Free research papers and essays on topics related to: advertising

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  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • Advertising Analysis - 590 words
    Advertising Analysis My advertisement was found in a recent addition to recovery magazine. Recovery is a magazine aimed at teenagers that fall into the category that enjoy surfing, skating and mainly punk and rock music. The particular advertisement I chose was explicitly for sunglasses but it was also for the retail store that sells them. In this case the shop is called Glue. The theme of the particular advertisement is a virtual reality. Like the product is from another world but you the consumer can purchase then now. The actual virtual reality theme is portrayed in significant detail, which also sets this advertisement apart from the others. In the advertisement the background image whic ...
    Related: advertising, punk rock, rock music, target audience, surfing
  • Advertising And Media - 1,437 words
    Advertising And Media The evolution of the mass media is very interesting subject of study that presents variations according to different circumstances. One of these is the place where this evolution takes place. Because media as institutions are part of society, are influenced from any particular characteristic that each society has. In the case of Greece, it's really interesting to see how the evolution of a medium like radio, has been affected by the particular characteristics of Greek society and more specifically by Greek politics. The particularity of the Greek case, as Papathanassopoulos points up, is that the Greek state is hyper centralized because of the dictatorial periods that G ...
    Related: advertising, broadcast media, mass media, media, radio station
  • Advertising In The 90s - 346 words
    Advertising in the 90s Advertising in the 90s is a widespread business. Both in America and in foreign nations. There are both campaigns and single advertising strategies. Not only are new products being advertised but are old products as well. The article from the Advertising column in The New York Times on December 18th 1996 called Remember that Datsun 240Z you drove 25 years age? Nissan hopes you will buy it again deals with Nissans plan to restore their 1970s model of the Nissan 240Z to its mint condition and charge quite a bit more money than what it originally cost. The Nissan company is not even adding any new features. The company plans for the 70s car to be a revival of the 70s retr ...
    Related: advertising, york times, make money, advertise, widespread
  • Advertising Influence On Culture - 660 words
    Advertising Influence On Culture Effects of advertising Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, most of the roles portrayed by women tend to fit the latter description. The irony lies therein since it is these negative images which have been most successful in selling products. It is easy to understand the appeal which these ads hold for men, ...
    Related: advertising, consumer culture, popular culture, self esteem, body image
  • Advertising Rules - 404 words
    Advertising Rules Advertising Rules Mr. Royko's decision not to endorse the Mexican restaurants is solid because he is following his own beliefs and ethics. People should make their own decisions of a product. Also, if he did endorse the restaurant by eating the taco he would be being dishonest to the viewers of the commercial. In his decision to not endorse the restaurant, Mr. Royko is following his own moral ethics. Often people watch television commercials and see products being endorsed by celebrities such as Shaquile Oneal endorsing Taco Bell. The viewers are lead to believe that the famous support these products and that by buying them will make them a popular person too. Often the cel ...
    Related: advertising, television commercials, taco bell, moral ethics, imply
  • Advertising Subliminal - 814 words
    Advertising (Subliminal) ENL 1 Modern advertising companies rely heavily on subliminal messaging to entice their target audiences. Advertisements are often crafted for the purpose of appealing to specific characteristics in the hopes of drawing the attention and appealing to the senses of prospective buyers. Tobacco companies have become notorious for the implementation of such techniques. The images portrayed in many of big tobaccos ads stimulate a variety of senses and emotions. One common tactic used by Camel cigarettes (a subsidiary of R.J. Reynolds Tobacco Co.) is to isolate and promote lifes pleasures, and American patriotism. A specific Camel ad found in Elle, a common, upscale womens ...
    Related: advertising, modern advertising, subliminal, young women, american classic
  • Advertising, The Good With The Bad - 1,119 words
    Advertising, The Good With The Bad Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for t ...
    Related: communication process, natural world, mass communication, drinkers, technological
  • Advertising: What Images Can Be Used - 838 words
    Advertising: What Images Can Be Used The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these names and phrases. People claim that often times these product names promote racial stereotypes and racial disunity. While some people may take offense to the name of the product as well as the ...
    Related: martin luther king jr, supreme court, freedom of expression, tennessee, advocate
  • Alcohol Tobacco Advertising On The Web - 1,210 words
    Alcohol & Tobacco Advertising On The Web As adults, how do we encourage our children to explore the rich resources of the Internet without exposing them to a steady stream of marketing massages, such as junk e-mail, sexually explicit material and hate-mail? This is a question that many people in our society, including parents and educators are struggling to answer. Although we have yet to reach a consensus on this matter, one possible solution is to filter or block this objectionable material from our children without interfering with the rights of adults to view and visit any Web site they like. When the US Supreme Court overturned the Communications Decency Act in June of 1997, industry an ...
    Related: advertising, advertising campaign, alcohol, big tobacco, online advertising, tobacco, tobacco advertising
  • Black Woman In Advertising - 1,765 words
    Black Woman In Advertising In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it is changing. The present is still closer to the past than we realize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depicted as big lip, fat, very dark, always willing to please. This phys ...
    Related: advertising, black beauty, black woman, black women, white woman, woman
  • Consumer Driven Advertising - 1,546 words
    Consumer Driven Advertising The speech titled Advertising's Overdue Revolution is a very interesting read. I will attempt to break the speech down into a number of main themes discussed by the author. I will then examine each of these themes and decide whether or not I agree with the points presented. On the issues that I have a difference of opinion, I will examine why, and try to support my argument with relevant facts. How much is advertising responsible for the highest credit card debt and lowest household savings in years? Let us make sure we understand what advertising is before we tackle this question. I will not be talking about one particular ad, but from the common theme underlying ...
    Related: advertising, advertising industry, consumer, driven, north america
  • Directmail Advertising - 1,506 words
    Direct-Mail Advertising Direct-Mail Advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Leacock Philosopher extraordinaire Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets. Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it's by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads ...
    Related: advertising, american home, department store, direct marketing, traffic
  • Directmail Advertising - 1,546 words
    ... staple or seal, they have special blank spaces for the prospect's name and address. 7) Statement stuffers: are direct-mail advertisements that are enclosed in monthly customer statements from department stores, banks, or oil companies. 8) House organs: are publications developed by associations or business organizations such as; stock holder reports, newsletters, and consumer magazines. 9) Catalogs: are reference books that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer. Some mail-order companies prosper with specialized products like outdoor clothing and gear, electronic gadgets, or even gourmet foods. The Use of Visual Communicati ...
    Related: advertising, subliminal advertising, world wide, popular television, artists
  • Directmail Advertising - 1,528 words
    Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether its by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70s clothing. That is because everytime we purchase products such as: electronics, computer ...
    Related: advertising, target market, financial services, decision support, prospect
  • Directmail Advertising - 1,588 words
    ... ed by associations or business organizations such as; stock holder reports, newsletters, and consumer magazines. 9) Catalogs- are reference books that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer. Some mail-order companies prosper with specialized products like outdoor clothing and gear, electronic gadgets, or even gourmet foods. The Use of Visual Communication The use of visual communication for direct-mail pieces are made to be unique for each of the individual target markets. Therefore, the writers, artists, publishers, marketers, and advertisers need to be intelligently selective about the visual communication that is involved ...
    Related: advertising, subliminal advertising, current trends, personal information, storefront
  • Effects Of Advertising On Society - 1,001 words
    Effects Of Advertising On Society Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads through other mass media, and in one single year receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers (Pratkanis and Aronson 2). All these, because sellers of everything, from computers to detergents, believe that advertising is essent ...
    Related: advertising, advertising campaign, advertising industry, modern advertising, different levels
  • Effects Of Advertising On Society - 1,065 words
    ... example, in car advertising, some advertisers often say that their cars are fast, safe, and luxurious, but they do not mention that these cars are the most expensive in their category. As a former director of promotion for the Time magazine, Nicholas Samstag puts it "the half truth is the essence of advertising" (Clark 15). That 's why advertising has devaluated some words like "real" or "natural" which mean whatever each advertiser wants them to mean. For example, there are chocolate chips with "all natural" ingredients, "all natural" cosmetics and so forth (Clark 18). So we see the advertisement of "Kinder" chocolate saying that has only natural ingredients, without mentioning the pres ...
    Related: advertising, advertising campaign, breakfast cereal, christmas present, controlling
  • Females In Advertising - 570 words
    Females In Advertising Advertisements are the most influential media in our world. They shape our ideas and affect our look and behavior. People look at pictures and tend to mimic what they see. Nowadays, advertisements depict women in a passive/submissive, almost childlike manner. This implies that women are subdued, that they need to be controlled and dominated. Or that they are not beautiful unless they resemble the models. In other words, fat, short, stubby, too tall, too skinny, different ethnicity is not attractive. Entering into adolescence can be one of the most stressful times in ones lifetime. This is a time when they begin to discover who they are. They are becoming more independe ...
    Related: advertising, role model, self esteem, body image, resort
  • Gender Stereotypes In Advertising - 1,401 words
    Gender Stereotypes In Advertising Gender Stereotypes In Advertising Have you ever thought about the way that you feel after you see a really funny commercial, or a commercial that shocks you to the point where you know your going to think about it for the rest of the day? By simply stating the name of a specific company, is it possible for you to tell me their slogan is the place for the hardware man. Slogans like this are there to keep your attention, whether it be sexually, athletically, or by shock-value. These sexually-charged slogans are not by accident (such as the hardware man). They are put there for the very reason so you will think about them for the rest of the day. The perfect s ...
    Related: advertising, gender, gender bias, gender roles, gender stereotypes
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