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Free research papers and essays on topics related to: target market

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  • Baileys Irish Cream Case Study - 1,654 words
    Baileys Irish Cream Case Study The global liquor market has changed immensely in the last 20 years. Since the early eighties, people have discovered that it is better for their health if they drink in moderation, as opposed to heavy drinking. Due to this change in consumers drinking habits, people generally drink less liquor than they used to. According to our text, the per capita consumption of liqueurs (liters per person over 18) dropped from 1 liter in 1986 to 0.90 liters in 1990. In addition to consumers drinking less, liquor makers, like Baileys, were faced with increasing tariffs and taxes. At the time of this case study, the tax margins between retailer and distributor were fairly clo ...
    Related: case study, cream, irish, different countries, east asian
  • Basic Marketing - 497 words
    Basic Marketing Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as iden ...
    Related: marketing, marketing strategies, marketing strategy, legal drinking, market research
  • Ben And Jerry - 1,403 words
    Ben And Jerry Ben & Jerrys first started in 1978 on the corner of St.Paul and College streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th grade gym class. That was the start of their lifelong friendship and partnership in business. Their first ice cream stand was an old renovated gas station in downtown Burlington. Ben and Jerry started their corporation with a $12,000 investment. The outstanding taste of their ice cream, which comes from the fresh Vermont milk and cream, would soon turn their $12,000 investment into a multi-million dollar corporation. Ben & Jerrys Homemade, Inc. is a Vermont (USA) corporation. "We make super premium ice cream, frozen yogurt, and ice cream ...
    Related: jerry, solar energy, customer base, food service, homemade
  • Ben And Jerrys Marketing Stratgies - 1,292 words
    ... push the industry profits down in the process. Ben & Jerrys competitive structure seems to be consolidated. The more commodities like an industrys product the more vicious will be the price war. The nature and intensity of rivalry in their industry is much more difficult to predict. As the companies are interdependent competitive actions of one company will directly effect the profitability of others. Companies sometimes seek to reduce this (price war) by following the price lead set by the dominant company in the industry. The demand conditions also affect the intensity of internal rivalry between companies. Growing demand tends to reduce rivalry as companies can sell more without takin ...
    Related: marketing, marketing plan, global environment, ice cream, comfort
  • Ben And Jerrys Marketing Stratgies - 1,265 words
    Ben and Jerrys marketing stratgies Ben & Jerrys was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavours of the new Smooth, No Chunks ice cream line. Ben & Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 fr ...
    Related: marketing, balance sheet, mission statement, inventory management, transportation
  • Block Buster - 1,028 words
    Block Buster BLOCKBUSTER ENTERTAINMENT David P. Cook created the first Blockbuster Video store in October 1985 in Dallas, Texas. Mr. Cook intended to establish video superstores that would respond to the on going trends in the video industry during the 1980's because the number or households buying VCRs was increasing very much and so was the number of film titles. He wanted to create a store that would respond to the customer's needs such as: nice facilities, wide selections of videos, fast service, and convenience. A computer system was developed so that the company was able to track specific demographic data, customer's renting patterns, and the number of times a cassette has been rented, ...
    Related: block, block buster, buster, business world, executive officer
  • Blue Jeans - 1,542 words
    Blue Jeans Marketing Plan for the introduction of Wide-bottom jeans Business Mission Purpose In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit themselves to the business not only because of financial benefits. Clark`s and therefore Wide-bottoms higher ideal just simply seems to be to have fun and find new challenges while doing business. Strategy ...
    Related: strategic business, doing business, working class, discount, fresh
  • Business Plan - 3,404 words
    Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
    Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
  • Business Reengineering - 3,354 words
    ... categories: Functional Structure Geographic Structure Divisional Structure Strategic Business Units Matrix Organization We will address each one of them. 3.2.1 Functional Structure: Mainly occur in organizations with single or narrow product focus, require well-defined skills and areas of specialization to build competitive advantage in providing their products/services. Dividing work into functional specialties enables personnel to concentrate on only one aspect of the necessary work. This allows use of latest technical skills and develops a high level of efficiency. Functional areas can be divided into engineering, production, human resource, finance and accounting and marketing. ...
    Related: business activities, business knowledge, business planning, business process, business processes, central business, reengineering
  • Business Research - 1,523 words
    ... s to the answers. Newsom sites an example of an organization trying to determine where employer bias might play in the event of employment discrimination by asking a the following question: If you had two applicants absolutely equal in terms of educational background and experience, and one was a woman or a member of a minority race, or both, which would you hire? The answer is then interpreted and depending on the employers response, the interviewer is open to several lines of questioning. Adversely, personal interviews can also lead a company down the wrong path. Kotler states that intercept interviews have the drawback of being non-probability samples, and the interviews must be quite ...
    Related: business journal, business research, research techniques, financial risk, cost analysis
  • Buyer Behaviour - 3,170 words
    Buyer Behaviour 1.0 Introduction The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be fol ...
    Related: behaviour, buyer, consumer behaviour, target market, reference groups
  • Case Study - 1,377 words
    ... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent&# 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
    Related: case study, marketing research, marketing plan, international marketing, assume
  • Case Study : Media Ups And Downs - 206 words
    Case Study : Media Ups And Downs Case Study : Media ups and downs Summary:  The Australian made midday television program Day time with Amanda first aired in 1993, showing good ratings and high advertising revenue during its early stages.  Became a well known program dominating its allocated timeslot, with loyal viewers.  Target market for program are older mature females. The younger females are attracted to the American talkshow competition.  Presenter Amanda Stanton is a key strength, attracting and holding viewers. Key Issues:  Advertising revenue for the program is declining. Due to the fact that the target market of the program are non income ear ...
    Related: case study, downs, media, target market, early stages
  • Case Study Disney - 2,315 words
    Case Study Disney 1. EXECUTIVE SUMMARY Disney Company - one of the world leaders in media entertainment, company branded consumer goods, and theme parks and resorts - signed the agreement with Hong Kong concerning the opening of a Disneyland amusement park in Hong Kong in the year 2005. This case study only concentrates one of the business fields explored by the Disney Company - theme parks and resorts. The Disney Company occupies a strong position developed in the international business world over the years. Their outstanding success is based on several internal principles. One of them is Disney culture, whereby the company relies heavily on its heritage and traditions, ensures the company' ...
    Related: case study, disney, disney company, disney corporation, disney world, walt disney
  • Case Studyavon - 1,395 words
    Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-known company but this does not mean it doesnt have its problems. During the 80s Avon has had its shares of negativity; debt reaching -$400 millions but since then has bought itself up again and now int ...
    Related: case study, good thing, distribution centers, direct marketing, expensive
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Cumeco Marketing - 1,435 words
    Cumeco Marketing This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. The strategy must then be refined into specific programs that are implemented efficiently and corrected if they are failing to achieve the objectives. Michael E. Porter, author of the book "competitive strategy: techniques for analyzing industries and competitors" has categorized strategies into 3 generic types, which are: Overall cost leadership Here the busine ...
    Related: marketing, marketing plan, marketing strategy, total quality management, target market
  • Directmail Advertising - 1,506 words
    Direct-Mail Advertising Direct-Mail Advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Leacock Philosopher extraordinaire Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets. Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it's by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads ...
    Related: advertising, american home, department store, direct marketing, traffic
  • Directmail Advertising - 1,528 words
    Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether its by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70s clothing. That is because everytime we purchase products such as: electronics, computer ...
    Related: advertising, target market, financial services, decision support, prospect
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