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Free research papers and essays on topics related to: swot analysis

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  • Lancome Swot Analysis - 492 words
    Lancome Swot Analysis Strength Rich Experience in cosmetics industry Lancme has been established in cosmetics market since 1935. Lancme products have great varieties. Its products include skincare, makeup and fragrance products. In this way, Lancme's experience of producing many different kinds of cosmetics products has been accumulated for 66 years. This remarkable achievement can make the customers more confident of its products. Guaranteed Product Qualification In order to improve the quality of all its products, Lancme setup several research centers which collaborate with the international medical community to deepen its understanding of skin. Also, there are more than 2000 experts worki ...
    Related: swot, swot analysis, different kinds, hong kong, spiritual
  • Swot Analysis - 1,401 words
    Swot Analysis McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald's has a second company goal that sets them apart from most of their competitors. McDonald's was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonalds Hou ...
    Related: swot, swot analysis, economic status, organizational structure, autonomy
  • Swot Analysis - 1,468 words
    ... , both stores were very busy. There seemed to be little flexibility from management if it meant compromising their goals. IX. Policies/Procedures/Rules/Standards Standardization seemed to be the key at both stores. One can walk into any McDonald's in the country and find that a Big Mac is the same everywhere. Similarly, a Whopper will taste the same at every location. Therefore, the ingredients, and cooking methods must remain constant throughout. There can be no variation. Rules and procedures were posted on clear signs and made directly available to the employee. X. Organization Climate There seemed to be individual autonomy for the most part at both stores. However, the reward system ...
    Related: swot, swot analysis, mass production, burger king, glance
  • Swot Analysis Of Dell Computer - 1,287 words
    Swot Analysis Of Dell Computer SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. Company revenue for the last four quarters totaled $19.9 billion. Through the direct business model, Dell offers in-person relation ...
    Related: computer company, computer corporation, computer industry, computer system, computer systems, dell, dell computer
  • Automobile Industry - 1,464 words
    ... sistency within Fords manufacturing plants. Fords borrowing can be explained by its leverage ratios. Fords debt ratio has remained relatively steady over the last 5 years. 1998s debt ratio was 82.65%. This shows how they were relying heavily on borrowed funds to finance operations. This is further evinced by Fords debt-to-equity ratio of 4.77 in 1998, which is up from past years. Compared to the 1.97 industry average, Fords number appears quite high. Fords times-interest-earned for 1998 was 3.68, an increase from previous years. This could be due to the $15,955 million gain Ford recorded as a result of the spin-off of their interest in The Associates, Inc. The liquidity of Ford, indicate ...
    Related: automobile, automobile industry, automotive industry, ford motor company, market value
  • Ben And Jerrys Marketing Stratgies - 1,292 words
    ... push the industry profits down in the process. Ben & Jerrys competitive structure seems to be consolidated. The more commodities like an industrys product the more vicious will be the price war. The nature and intensity of rivalry in their industry is much more difficult to predict. As the companies are interdependent competitive actions of one company will directly effect the profitability of others. Companies sometimes seek to reduce this (price war) by following the price lead set by the dominant company in the industry. The demand conditions also affect the intensity of internal rivalry between companies. Growing demand tends to reduce rivalry as companies can sell more without takin ...
    Related: marketing, marketing plan, global environment, ice cream, comfort
  • Business Analysis Of Mexico, Canada, Japan - 1,493 words
    Business Analysis Of Mexico, Canada, Japan SWOT Analysis Strengths Complete product line Good reputation Customer loyalty Employees creativity High quality products Excellent post-sale services Experienced management team Weaknesses Unfamiliarity with foreign markets Lack of exporting experience Lack of foreign trained employees Small market share in the U.S. Opportunities International Expansion Innovative R&D Penetrating unsaturated markets of Japan, Canada, and Mexico Developing online interactions with customers in Japan, Canada, and Mexico Threats Other major companies being price leaders ? Business and Corporate Strategy Business Strategy: Differentiation. Niching strategy. Becau ...
    Related: business strategy, industry analysis, japan, swot analysis, economic policy
  • Case Study Disney - 2,278 words
    ... for USD 1,446 million of operating income in the year 1999. This is about 45% of the total operating income of the company and therefore one of the company's most important sources of income. One reason for the company to be able to keep costs relatively low is the fact that the company has strict salary regulations. In the park in Florida, for instance, a low-educated full-time worker generally earns USD 6.25 per hour, which is the minimum wage required by the government. (The fact that the company offers a high number of jobs that require no or hardly any education (such as maintenance or attraction host) also has the advantage that there is a low unemployment rate in the area around t ...
    Related: case study, disney, disney company, european countries, swot analysis
  • Dow Chemicals - 1,925 words
    Dow Chemicals BA 361 ESSAY PAPER Topic: Dow Chemicals Student: Mr. Russ Savage Professor: Mr. Omar Malik Date: 22 May 2000 I decided to construct my essay on Dow Chemicals (DC) Company after reading an article in Business Week. Dow Chemical appears to be developing an aggressive market strategy that aligns with our class topics, and that I have found very interesting. Dow Chemical (DC) company, over the last seven years has built their strategy around and focused on their niche, which is core chemicals & plastics-manufacturing operations, while simultaneously reducing infrastructure debt, expanding its market share, and apparently building new strategic alliances. According to Dow Chemical C ...
    Related: chemical company, chemicals, punctuated equilibrium, communication channels, lowest
  • Endeering Day Spa Marketing Plan - 1,414 words
    ... apartment complexes in Maryland Heights. This is where the majority of our target market lives. The ads will include coupons for discounted or free services in an effort to build an initial client base. Our research has shown that word of mouth is the best advertising for this type of business. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a drawing that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. Th ...
    Related: marketing, marketing plan, college students, swot analysis, sales
  • Haley Daividson Strategy - 972 words
    Haley Daividson (Strategy) 1. William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year, 150 motorcycles were produced. As they were used for recreational purposes, they were also used in military situations. They proved useful in border skirmishes and the government called for 20,000 bikes t ...
    Related: haley, strategy, customer loyalty, public ownership, reaching
  • Harley Davidson - 1,425 words
    ... efore, build up its brand loyalty. Accessories. This category includes a new line of riding and fashion apparel bearing the Harley Davidson insignia. These products are distributed to Harley retailers and outlets in the retail clothing market. Harley is to provide a wide variety of stylish products and aggressively market them. Financing Services. Harley offers financing through a joint venture with Ford Motor Credit Company (FMCO). Harley due to its lack of capital, avoided forming its own subsidiary providing financing services something that Honda and Kawasaki have already done. Harley is to offer a wide variety of flexible plans to meet this great opportunity that arose due to inflat ...
    Related: davidson, harley, harley davidson, financial services, competitive advantage
  • Ibm Company - 1,796 words
    Ibm Company I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Big Blue . 2. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To me ...
    Related: multinational company, fortune magazine, market share, computer systems, employee
  • Improving Efficiency And Effectiveness Of A Business - 1,369 words
    Improving Efficiency And Effectiveness Of A Business CONTENTS Section 1 1. INTRODUCTION 2. COMPANY PROFILE Section 2 3. SWOT ANALYSIS Issues to be taken under cosideration 4. THE PROBLEM(S) 5. OPTIONS INCREASING EFFECTIVENESS a)Addressinng Local Lecturers b)Establishing new Services 6. EVALUATION-RECOMMENDATIONS 7. SUMMARY 8. BIBLIOGRAPHY/REFERENCES Introduction All successful businesses owe their existence to the recognition and existence of a market opportunity. It is essential therefore for organizations to continue identifying possible market opportunities in order to develop, expand and compete in the fierce business environment of our era. This entails constant information of the orga ...
    Related: business environment, effectiveness, efficiency, improving, price waterhouse
  • Improving Efficiency And Effectiveness Of A Business - 1,476 words
    ... two issues are noteworthy that need attention in order to be solved. These are presented in the weaknesses section. Namely, these are the: (1) the problem of supply of ACCA lecturers and (2) the need for additional services at Global. However as Mr. Kiritsis, the CEO of Global Training implies, the two problems are closely related to each other. As he characteristically argues, they are a single problem inside my mind. The first problem is analyzed: Global Training employs lecturers from abroad due to their experience and certification, usually from Cyprus and the UK. These countries have been using the ACCA as a recognized professional degree for decades and therefore are more familiar ...
    Related: business environment, effectiveness, efficiency, improving, life cycle
  • Marketing Management - 2,587 words
    Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
    Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
  • Marketing Strategy And Ecommerce - 2,198 words
    Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societi ...
    Related: competitive strategy, ecommerce, marketing, marketing approach, marketing information, marketing process, marketing strategies
  • Marketing Strategy And Ecommerce - 2,231 words
    ... s resources, and any apparent opportunities it may be possible to conclude an effective match, and hence, a favourable outcome. (Brown, L. 1997) These four major environmental factors are important for the organisation, and are vital in assessing its strategy in an E-commerce situation. For example a farming supplier whom currently possesses an e-mail ordering system may be thinking about developing a web-site. As they currently already operate basic E-commerce facilities, they may identify this as a strength in their business. Hence, in doing so, their strategic formulation has been based around the fundamental practice of SWOT analysis. These ideals keep with common literature and prac ...
    Related: business strategy, competitive strategy, corporate strategy, ecommerce, marketing, marketing objectives, marketing strategies
  • Microsoft - 1,889 words
    Microsoft Introduction and History: There are very few people in the world today that can honestly say that they do not know who Bill Gates is. This Harvard dropout is quite possibly the most well known, and wealthiest person in the world. Even at the age of fourteen, Gates was on the road for success after he started his own computer programming company. This company, the Lakeside programming group, was credited for writing programs for his schools payroll account. Only after a year of higher learning, Gates and long time friend Paul Allen from the University of Washington, dropped out of college and moved to Albuquerque, New Mexico in 1974. Upon their arrival in New Mexico, Gates and Allen ...
    Related: microsoft, microsoft internet explorer, microsoft word, level strategy, computer company
  • Organization Change - 1,489 words
    Organization Change Organization Change  Describe the present of situation of the company, and the main reasons that causes the problems. 3J Tech Company now is faced with high percentage of sales drop and huge amount of its customers complaining. The situation is overwhelming because the customers have been asking not to continue the contract with 3J Tech, and turn around to do business with its competition. Therefore, this results that the company is losing its market share and reputation in the market. All of these problems are occurred is because of its product with poor quality. Moreover, the main reasons that causes "poor quality" of the product are its inefficiency and ineffic ...
    Related: organization change, high turnover, poor management, market share, assessment
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