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Free research papers and essays on topics related to: sponsorship

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  • Alcohol And Tobacco In Sports - 886 words
    Alcohol And Tobacco In Sports With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertisers because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today. Sports sponsorship has been around since the creation of professional sport in the late nineteenth century. It ...
    Related: alcohol, professional sports, sports, sports media, sports today, tobacco, tobacco advertising
  • America West Airlines - 1,117 words
    America West Airlines America West Airlines has influenced their customers' buyer behavior with a not so pleasant track record. The airline industry is a service that satisfies customer needs for traveling. Whether for business or leisure the airline industry is an increasingly growing business. If companies are not able to compete with their rivals in an already overly competitive market, then they will not benefit financially. The market segments that we will be discussing are the business traveler and the vacation traveler. The benefits between the markets are similar between the two segments. I will discuss some recommendations that could benefit the company. Most importantly, delivering ...
    Related: airline industry, america, america west, marketing strategy, global economy
  • Booker T Washington - 572 words
    Booker T. Washington Booker T. Washington 1856-1915, Educator Booker Taliaferro Washington was the foremost black educator of the late 19th and early 20th centuries. He also had a major influence on southern race relations and was the dominant figure in black public affairs from 1895 until his death in 1915. Born a slave on a small farm in the Virginia backcountry, he moved with his family after emancipation to work in the salt furnaces and coal mines of West Virginia. After a secondary education at Hampton Institute, he taught an upgraded school and experimented briefly with the study of law and the ministry, but a teaching position at Hampton decided his future career. In 1881 he founded T ...
    Related: booker, booker t washington, booker t. washington, taliaferro washington, educational institution
  • Booker T Washington - 578 words
    Booker T. Washington BOOKER T. WASHINGTON Booker Taliaferro Washington was the foremost black educator of the later 19th and early 20th centuries. He also had a major influence on the southern race relations and was the dominant figure in black public affairs from 1895 until his death in 1915. Born a slave on a small farm in the Virginia back country, he moved with his family after emancipation to work in the salt furnaces and coal mines of West Virginia. After a secondary education at Hampton Institute, he taught an upgraded school and experimented briefly with the study of law and the ministry, but a teaching position at Hampton decided his future career. In 1881 he founded Tuskegee Normal ...
    Related: booker, booker t washington, booker t. washington, taliaferro washington, west virginia
  • Booker T Washington - 1,460 words
    ... e in favor of cooperation. In Atlanta, Georgia in 1883 Washington said In all things that are purely social we can be separate as the fingers, yet as the hand in all things essential to mutual progress. This would become known as the Atlanta Compromise and denounced Washington's emphasis of vocational over intellectual development. In 1895 Washington was invited to speak at The Cotton States Convention in Atlanta to help represent the south a desirable location for future financial investment. They wanted him to create this picture with the image of racial harmony. Washington saw this as a chance comment on racial relations as well as to advance the status of his people. Washington says ...
    Related: booker, booker t washington, booker t. washington, theodore roosevelt, atlanta georgia
  • Canadas Immigration From 18521990 - 608 words
    Canada's Immigration From 1852-1990 Canada's Immigration From 1852-1990 In 1852 many of Canada's immigrants were from Europe countries but many of these were being lost to the United states. This meant that the province of Canada was mostly French Canadians, this began the immigration promotion program in 1850s. In the 1840s the main problem was lack of control over the immigrants now the problem was getting immigrant particularly British ones to start small farms. Over the next 30 years John A. MacDonald did little to attract new immigrants to Canada. In about 1879 a new immigration law was passed that was designed to keep out paupers and destitutes. This would be the start to weed out the ...
    Related: immigration, canadian government, world war i, pearl harbour, minister
  • Civics Questions - 685 words
    Civics Questions 1. How is government authority in the United States limited? Give one example. The government can not interfere with those rights granted to the people through the Constitution or the Bill of Rights. The Supreme Court is there to protect our individual rights and freedoms. 2.What is the difference between absolute rights and relative rights? No person has an absolute freedom of speach; they are not free to say whatever they like. We do have a relative freedom of speech though, we may say whatever we like as long as it does not interfere with the rights of others. 3. Do all of the rights guarented by the Constitution apply to all people in the United States? Explain. Most rig ...
    Related: civics, freedom of speech, united states government, process clause, applying
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Coming Out Of Gay Men And Lesbians - 1,111 words
    ... sexual gratification from a partner of the same sex (Clark, 1997). This lifestyle is not considered the norm, society and family members usually frown it upon. They have also had to try and overcome hostility from family members when they refuse to accept their sexual orientation. It has become easier for them to keep their choices a secret and do not flaunt their preference in public or on their jobs in fear of being ridiculed. They feel that their private lives should be kept behind close doors. By not "coming out" they can keep their jobs, housing, dignity, and take advantage of rights given to all citizens in society. But many have chosen to fight back and demand equal rights and tr ...
    Related: lesbian women, ethical standards, spiritual experience, harcourt brace, resource
  • Communism In The American Education System - 1,438 words
    Communism In The American Education System -Heather McIntyre Senior Seminar 17 January 2001 Communism in the American Education System At the height of the Cold War, a new cartoon emerged. Little blue people called Smurfs sang and skipped into the hearts of the American populace. The good, clean antics of the Smurfs were the model of American values, or were they? One should look closely at the Smurfs, their values, their cultures. Surprise! The Smurfs were not capitalistic at all. They were Communists! Communist practices and doctrine have not only infiltrated American television, but they have also become integral parts of America itself. Communism has even become a part of the American ed ...
    Related: american, american association, american education, american government, american television, american values, communism
  • Cumeco Marketing - 1,435 words
    Cumeco Marketing This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. The strategy must then be refined into specific programs that are implemented efficiently and corrected if they are failing to achieve the objectives. Michael E. Porter, author of the book "competitive strategy: techniques for analyzing industries and competitors" has categorized strategies into 3 generic types, which are: Overall cost leadership Here the busine ...
    Related: marketing, marketing plan, marketing strategy, total quality management, target market
  • Earthday - 1,330 words
    Earthday Earth Day Earth Day is April 22. Earth Day is most often observed by the media, hundreds of local groups and noted on calendars on April 22. Many people also observe Earth Week and Earth Month. Since most events and festivals need to take place on a weekend, Earth Day is observed on the weekends before and after April 22. Others also observe it on March 21, the Vernal Equinox or on World Environment Day, June 6. Remember, that really, every day is an Earth Day - we just need to live our lives that way. History of Earth Day For years prior to Earth Day it had been troubling to me that the critical matter of the state of our environment was simply a non-issue in the politics of our co ...
    Related: austin texas, south florida, long beach, politicians, barbara
  • Ecommerce - 1,187 words
    ... l environment. People expect to get a real person when they send mail. This can work to your advantage as a small start-up company, or when you are a large corporation. No matter what business you are involved in, an online-help feature is an extraordinary advantage to have. A potential source of trouble is customer concerns with privacy and security. Anything sent over the Internet is sent through several different computers before it reaches its destination. The concern regarding Internet security and privacy is that unscrupulous hackers can capture credit card or checking account data as it is transferred or break into computers that hold the same information. Security on the Internet ...
    Related: ecommerce, information security, internet protocol, internet security, on-line
  • Genocide - 1,677 words
    Genocide The Genocide of the Chiricahua Indian Tribe United States history is taught in public schools when we are old enough to understand its importance. Teachings of honorable plights by our forefathers to establish this great nation are common. However, specific details of this establishment seem to slip through the cracks of our educational curriculum. Genocide by definition is the deliberate and systematic destruction of a racial, political or cultural group. The Chiricahua Indian Tribe of the American southwest and northern Mexico suffered almost complete annihilation at the hands of the American policy makers of the late nineteenth century, policy makers that chose to justify their m ...
    Related: genocide, religious belief, late 1800s, american policy, relationships
  • George Balanchine - 1,507 words
    George Balanchine 11.13.00 One of the most important and influential people in the world of ballet is George Balanchine. He became a legend long before he died. He brought the standards of dance up to a level that had never been seen before, and he created a new audience for ballet. Balanchine was one of the greatest and most prolific choreographers in ballet history, choreographing at least 300 ballets; he was rivaled in quantity only by Jules Perrot and Marius Petipa. At the age of nine he started training at the Imperial School in St. Petersburg. He rarely saw his family because they lived far away and he became the ward of Grigory Grigorevich, who was in charge of the school. There Balan ...
    Related: russian orthodox, high school, don quixote, edward, quantity
  • Imc Abercrombie And Fitch - 1,121 words
    Imc Abercrombie And Fitch Integrated Marketing Communication and Web Analysis of Abercrombie & Fitch February 27, 2000 COMPANY BACKGROUND Abercrombie & Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the company sold $1.04 billion in merchandise in 1999, with net income of $149.6 million. The online and catalog business of the company contributed 2.6% to sales in 1999 and 1.8% in 1998. From its foundations as an outdoor apparel supplier, Abercrombie has been transformed into a source for upscale casual clothing for a youthful and fashion-conscious market. Abercrombie maintains this brand im ...
    Related: abercrombie, abercrombie fitch, fitch, internet technology, positioning strategy
  • Introduction - 1,244 words
    INTRODUCTION Two years ago, MP3 was just another audio compression format. Today, it's a Net phenomenon that's at the center of an enormous controversy. That's because MP3 makes it possible for people with an Internet connection to bypass record stores (and cashiers) and download CD-quality music by their favorite artists--for free. MP3 is great for music lovers and cheapskates, who can download funky tunes to their hearts' content without spending a dime; however, it's a nightmare for musicians and record companies, who can only watch helplessly as their profits drop into a digital black hole. DEFINITION MP3 is short for MPEG-1 Layer 3 (Moving Pictures Expert Group), a format for storing di ...
    Related: vice versa, search engine, applied research, phenomenon, drop
  • Is Your Organization Ready To Consider An Hrms - 1,027 words
    Is Your Organization Ready to Consider an HRMS? Before you look at acquiring an HRMS, look inside your organization. How intrinsic to your companys strategic direction is the acquisition of an HRMS? What is the meaning of an HRMS to your executives? Are they convinced of the strategic importance of HR? Or will your executives views be limited to an HRMS with only basic record keeping functions (such as demographics data or payroll information)? Your success in obtaining strong executive sponsorship will dictate where you look and what package you will select. You will need to consider the overall budget. Who needs to be on side to develop a credible business case? What about technology? Is y ...
    Related: strategic importance, software solutions, case studies, mirror, resource
  • Israel And Syria - 712 words
    Israel And Syria The Struggle For Peace in the Middle East Continues... The Golan region, which lies between Israel and Syria, has been a place of much heated contention for many years. While the Middle East does seem in constant disarray, recent reports are showing that Syrian people are not worried over the recent delays in peace talks. Certain things are for sure though: Israel realizes it must return to Syria some of the Golan region, which it has controlled since the 1967 occupation took place during the Six-Day War. Under recent United States sponsorship, talks have only one month ago resumed and are still stalled for the moment, but it appears that both Israelis and Syrians are prospe ...
    Related: israel, syria, jordan river, water supply, comprehensive
  • Kmart Management - 1,048 words
    K-mart Management K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart management ...
    Related: kmart, management, senior management, upper management, customer base
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