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Free research papers and essays on topics related to: snack foods
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- Extend Profits, Not Product Lines - 1,299 words
Extend Profits, Not Product Lines Extend Profits, Not Product Lines Market Segmentation To compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The over ...
Related: extend, product line, competitive advantage, business success, communicating
- Fritolay Inc Wow Chips Research - 1,939 words
Frito-Lay Inc. - Wow Chips! Research WOW! Chips In 1998 Frito-Lay, Inc. released its new product line WOW! Chips. This new product line consists of WOW! Lays, WOW! Ruffles, WOW! Tostitos, and WOW! Doritos. WOW! chips are meant to be a healthy alternative to ordinary potato chips and other snacks. The outlook was great for this new product. Americans are the largest people on the planet. People are obsessed with eating, often times eating when they are not even hungry. But the trend lately is turning toward a more healthy diet. Most people don't intend to stop eating they become more fat conscious. Looking into the future Frito-Lay wisely produced a healthy alternative snack for this growing ...
Related: clinical trials, information resources, cancer institute, segment, input
- Fritolay Tostistos - 719 words
Frito-Lay Tostistos In 1932, Elmer Doolin, who was in the ice-cream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home. From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for Fritos Corn Chips started out in Doolins mothers kitchen. With a lot of hard work, Elmers sales increased and new equipment and packaging were soon needed. After WW II he would grant H.W. Lay and Company, a source of potato chips and snack foods, an exclusive franchise to manufacture and distribute Fritos Corn Chips. The two companies would work close together ...
Related: grocery stores, food service, competitive advantage, carrying, seasoning
- Fritolays Dips - 654 words
Frito-Lays Dips Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of how to develop this further? Their options boil down to two different viewpoints. The first is the chip dip category or secondly, the newer and edgier vegetable dip category. The company in 1986 has also introduced sour cream-based French onion dip, which has an annual sales fore ...
Related: sales forecast, snack foods, fried chicken, pepsico, kraft
- Looking Out The Window - 1,565 words
Looking Out The Window Looking out the window, a sign on the side of the road reads, speed limit 25. I think it should be much higher, but I suppose residents of the road want to get out of their driveways without being smashed by a speeding car. I look down at the dashboard, which is covered with beer cans (theres no bottles because they always end up finding their way out the window and onto signs and other objects), various coins, and assortments of waste products. Directing my gaze away from the hideous sight of the trash, my eyes wander away and focus in on my speedometer. The pretty little numbers that encircle it go from 0 to 100. As my eyes wander, so does my mind. I think to myself, ...
Related: good morning, snack foods, speed limit, bolt, wheel
- Pepsico - 1,108 words
Pepsico pepsico 1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porters Diamond: 5 Five Forces 8 Internal Analysis 9 Porters Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction: What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business in the world. The compan ...
Related: pepsico, united kingdom, czech republic, orange juice, seagram
- School Lunches - 1,149 words
School Lunches A visit to a school lunchroom at noon would quickly dispel any preconceived view of how lunch goes down in children. Most youngsters will dive for the cookies first eat a bite or two out of the sandwich and the apple, throw away the rest, and turn to the serious business of snack foods. There are approximately 25 million children in 93,000 schools who receive breakfast and lunch through the school cafeteria. Although research has shown that eating healthy at an early age helps youngsters develop good eating habits, these lunches and breakfasts are loaded with fat, sodium, sugar and are low in fiber. A nutritious diet will positively affect the performance of a student work (Sh ...
Related: lunches, national school, school health, school lunch, human body
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