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Free research papers and essays on topics related to: situation analysis

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  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Harley Davidaon Marketing Plan - 1,493 words
    Harley Davidaon Marketing Plan subject = Marketing/Business title = Harley Davidaon Marketing Plan HARLEY DAVIDSON MARKETING PLAN EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company. COMPANY DESCRIPTION In Milwaukee, Wil ...
    Related: harley, harley davidson, marketing, marketing plan, long term growth
  • Harleydavidson - 1,488 words
    Harley-Davidson EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company. COMPANY DESCRIPTION In Milwaukee, William Harley, 21, and Arthur Davidson, 20, began experiments on taking the work out of bicycling. They were soon jo ...
    Related: pacific rim, market share, external analysis, busy, builders
  • Mark Cuban - 1,558 words
    Mark Cuban I. Situation Analysis 1. Background The Faith Mountain Company has experienced a great deal of success since opening in 1977. What Cheri and Martin Woodard began as a local store that sold herbs, related products, and antiques has slowly evolved into a major mail-order catalog company and retail store that develops, manufactures, and markets high-quality gifts, apparel, and home accessories. In 1991, Faith Mountain was still a relatively small company with less than 50 employees. However, sales have been steadily increasing for Faith Mountain, as they went from about $1.2 million in sales in 1987 to just over $5 million in 1991. In 1991 The Faith Mountain Company set for itself th ...
    Related: cuban, mark, problem identification, competitive advantage, selection
  • Marketing Plan - 1,461 words
    Marketing Plan Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated strategy, via internal resources. In the sense that growth will be achieved through the resources equally provided by the two owners of the business. The differentiation point of the product, as reflected by the marketing mix, will be the one emp ...
    Related: business plan, marketing, marketing plan, mission statement, good health
  • Marketing Plan - 1,022 words
    Marketing Plan Components of the Marketing Plan I. Situation Analysis: Where are we now? A. Historical Background The coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17th Century all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spread cultivation to the East Indies. Coffee cultivation began in the Americas in the early 1700s. Most of the coffee trees of the Western Hemisphere are said to be descended from a single plant. It was carried from a botanical garden in France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu de Clieu, a young military officer. He kept the tree alive during an ardu ...
    Related: marketing, marketing objectives, marketing plan, colonial america, drinking water
  • Marketing Principles - 1,638 words
    Marketing Principles A. Definitions 1. ABC ABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business' activity down to its root components. Then the causes of profit losses can be weeded out. For example, in a warehouse setting in which I worked, there were a few major departments which included receiving, stock dept., pick/pack, and shipping department. Merchandise traveled through the warehouse along this pathway. If say, production (boxes shipped) is down, we can specify the cause using this technique. ...
    Related: marketing, employment status, control system, learning organization, worker
  • Marketing Strategy And Ecommerce - 2,198 words
    Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societi ...
    Related: competitive strategy, ecommerce, marketing, marketing approach, marketing information, marketing process, marketing strategies
  • Starbucks - 1,192 words
    Starbucks II. Starbucks Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions. Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to ...
    Related: starbucks, pacific rim, first year, essential component, contrast
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
  • The Beer Industry - 1,448 words
    ... ll open new brewery/restaurant in Manhattan. Increase in capacity by 300% when new facility is open. KEY SUCCESS FACTORS 1. Maintain Quality in existing plant 2. Must build a stronger network of distributors 3. Make attractive packaging 4. Quality control in new facility. 5. Improve access to financial capital for future endeavors. 6. Innovative low cost ideas to promote product( Beer sponsorship at local pub's, exploit be rated best brew in America, etc.) INDUSTRY ATTRACTIVENESS/ PROFITABILITY Factors making the industry attractive- -Market Size $13.7 Billion -Preference for better quality Brew over domestics. -Microbrewer/brew pub trend increasing Factors making the industry unattracti ...
    Related: beer, beer industry, success factors, san francisco, german
  • Toronto Blue Jayss Case Study - 485 words
    Toronto Blue Jays's Case Study Toronto Blue Jays Issue The Toronto Blue Jays baseball team was founded in the 1970s and experienced support from the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back World Series, yet in 1994, the team faced setbacks. The team had a losing streak, there was a major league baseball strike, and no World Series was played. At the same time, gambling came to Toronto, and the team had to compete for the fan's time. Also, players' salaries skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue Jays adjust ticket prices to improve financial performance and increase fan attendance? Situation Analysis The op ...
    Related: case study, toronto, toronto blue jays, large numbers, american league
  • University Market - 1,280 words
    University Market There is a problem because Kathy Kelleher, manager of Bentleys wanted to keep the market open to everyone. But everything seemed to be targeted toward the student and faculty at the University of Arizona. What is the critical question? The critical question is if she wanted to provide a facility that would appeal to all why is Kathy Kelleher putting so much effort into exposing the University market to Bentleys. This is the basis for the problem because Kelleher had neglected to offer specials or other promotional items to attract people other than the university crowd. What are the critical factors? 1) Pleased to see many students seated throughout the restaurant due to a ...
    Related: market, situation analysis, good food, mission statement, aggressive
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