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Free research papers and essays on topics related to: service quality

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  • Endeering Day Spa Marketing Plan - 1,369 words
    Endeering Day Spa Marketing Plan ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach ...
    Related: marketing, marketing plan, service quality, college education, outlook
  • Everything You Ever Wanted To Know About Electronic Data Interchange - 1,195 words
    ... but the DOD will institute a system-wide electronic funds transfer payment system by January 1, 1999. By that time every contractor that wants to get paid must enter it's register (Campbell, 29). Resistance to The Adoption of EDI The resistance behavior of some firms towards the adoption of EDI is still very evident today. Recently EDI has received much attention in the transportation and logistics literature, particularly in the area of shipper-carrier relationships. EDI is often considered an indicator of mutual cooperation between a carrier and a shipper, as well between a customer and a supplier in a supply chain. As people began viewing EDI as the glue that holds partnerships toget ...
    Related: electronic commerce, electronic data, electronic funds transfer, internet commerce, purchase order
  • New Public Management - 1,427 words
    New Public Management INTRODUCTION Public sector reforms adopted in a number of countries such as USA, UK and New Zealand in the last fifteen years and characterised by efficiency units, performance management, contracting out, market type mechanisms, and agency status have come to be known as the New Public Management or NPM. Appearance of the NPM as shifting the paradigm from the old traditional model of administration has been promoted by a remarkable degree of consensus among the political leadership of various countries and is presented today as the major tool for public sector management reforms. The elements of NPM have been implemented in diverse forms in different countries dependin ...
    Related: effective management, management, public administration, public management, public sector, public service, sector management
  • Portrait Of A Companies Success - 2,857 words
    ... Kellys emphasize team planning. By involving those affected by the plan, they build an organization-wide understanding and commitment to the strategic plan (participants acquire an ownership of it). Strategic planning requires a significant investment of time and energy. As Helmut Jordan who is in the position of the production director said: Kelly's will have to overcome barriers raised by comments such as: a lack of time, things are changing too fast, we're doing OK now, etc. A visible commitment from top leadership is required for effective strategic planning. Strategic Planning Model The strategic planning process is shown by the model below. Note that the arrows indicate a continuo ...
    Related: portrait, customer satisfaction, current status, customer loyalty, entertainment
  • Servqual - 213 words
    Servqual PS.1 What is the ServQual model ? PS.2 What are the advantages and disadvantages of the model? PS.3 In what situation can it be used? PS.4 What are the types of benchmarking? PS.5 What benchmarking phases did Camp define? PS.6 Explain the reactive customer driven quality model. BS.1 The SQ-model is a tool that measures quality along 5 service quality dimensions in a survey-format. It initially consisted of seven dimensions, later it was revised to five dimensions. Each of the dimensions have several statements, which have to be answered on a 7-point scale (strongly disagree=1 until strongly agree=7). The first dimension is the tangibles dimension. It contains statements on equipment ...
    Related: solving problems, strongly disagree, service delivery, benchmarking, solving
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
  • Wireless Communications - 1,596 words
    Wireless communications INTRODUCTION Wireless communications are becoming increasingly popular in todays fast paced world. Mobility, portability, and instant access (via the Internet) to unlimited information have become the mantra of businesses and individuals alike. The evolution of wireless communications has been incredibly quick and the future of this technology is unlimited. The impact of this technology on our lives will be tremendous and allow us to do things we never imagined. What Is Wireless Communication? The two main wireless services in use today are cellular and private packet radio. The service that is chosen will depend on the application(s) that a company or individual want ...
    Related: communication services, communications, communications commission, communications services, federal communications commission, wireless, wireless communications
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