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Free research papers and essays on topics related to: segmentation

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  • Consumer As Segmentation - 1,772 words
    Consumer As Segmentation 1. Introduction Organizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best. Segmentation is thus a compromise between the rash assumption that all people are the same and the uneconomic assumption that each person need ...
    Related: consumer, consumer behavior, consumer behaviour, market segmentation, segmentation
  • Enterprises Selective Segmentation - 661 words
    Enterprise's Selective Segmentation Enterprises Selective Segmentation The rental car market was once only focused on national travelers. Enterprise brought in the segment of neighborhood, setting up branches in for people who needed rental cars as replacements when their cars were wrecked, stolen, or in the shop. With Enterprises look at a new segment of the car rental market, other competing companies have now dabbed into new bases for segmenting the rental car market. The bases for segmenting the rental car market can be broken down from the four categories of geographical, demographic, behavioral, and psychographic segmentation. From a geographic segmentation aspect, staying in the Unite ...
    Related: segmentation, selective, upper class, college students, airport
  • Case Study Disney - 2,278 words
    ... for USD 1,446 million of operating income in the year 1999. This is about 45% of the total operating income of the company and therefore one of the company's most important sources of income. One reason for the company to be able to keep costs relatively low is the fact that the company has strict salary regulations. In the park in Florida, for instance, a low-educated full-time worker generally earns USD 6.25 per hour, which is the minimum wage required by the government. (The fact that the company offers a high number of jobs that require no or hardly any education (such as maintenance or attraction host) also has the advantage that there is a low unemployment rate in the area around t ...
    Related: case study, disney, disney company, european countries, swot analysis
  • Class Communication In Multicultural America - 428 words
    Class Communication In Multicultural America CLASS COMMUNICATION IN MULTICULTURAL AMERICA According to the article, Class Communication in Multicultural America, the increase of racial diversity as well as the rise of new technologies, influenced the media. These no longer target their message to a broad mass, as it was the case since the 1950s, but tend to rather tailor it for specific publics, which are defined in terms of social class, gender, and race. Hence, audiences are segmented, or divided, using these criteria, to provide them with more personal information. By the same token, advertisers are now being sold those niches by newspaper or cable channels, for example. Magazines, newspa ...
    Related: america, multicultural, social class, social issues, common culture
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Culture In International Marketing And Buyer Hehavior - 1,137 words
    ... s are all dictated by culture. Culture prescribes the manner in which people satisfy their desires. Not surprisingly, consumption habits very greatly. The consumption of beef provides a good illustration. Some Chinese do not consume beef at all, believing that it is improper to eat cattle that work on farms, thus helping to provide foods such as rice and vegetables. The Culture Sensitivity of Markets: Markets can be divided into consumer markets and industrial markets. Consumer markets can be further subdivided into durable goods markets and nondurable goods markets. A further profitable distinction in the international market place is to divide durable goods into technological products ...
    Related: buyer, buyer behavior, global culture, international marketing, local culture, marketing, marketing process
  • Data Mining In A Nut Shell - 1,744 words
    Data Mining In A Nut Shell In today's business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to c ...
    Related: data analysis, data mining, data warehouse, mining, shell
  • Ecommerce Market - 1,536 words
    E-commerce Market The firms objectives can be met and a goahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment tar ...
    Related: ecommerce, market, market segments, market share, target market
  • Extend Profits, Not Product Lines - 1,299 words
    Extend Profits, Not Product Lines Extend Profits, Not Product Lines Market Segmentation To compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The over ...
    Related: extend, product line, competitive advantage, business success, communicating
  • Fantasy Rock Business Report - 1,635 words
    Fantasy Rock - Business Report EXECUTIVE SUMMARY Fantasy ROCK will be a small business that provides entertainment and leisure activities. We will sell a variety of foods and beverages. Our menu will contain many dishes. A large appetizer section, Steaks, Chicken, sandwiches, hamburgers, soups and salads will be our specialty. We will sell several types of beer on tap and in bottles. A few micro brews such as Fat Tire Ale, and Honey Brown larger will be kept on tap, as well as the cheaper larger brands such as Budweiser and Coors. Several large screen TV's will be placed through out the cafe'. They will be playing an assortment of things. Our main TV's will be playing rock videos that go alo ...
    Related: business report, fantasy, hard rock, rock, rock music, small business
  • Genesis As Myth - 606 words
    Genesis As Myth In the book, Genesis As Myth, by Edmund Leach. He stated that everybody had different views on myths in Genesis. For example German theologian who defined myth as the "expression of unobservable realities in terms of observable phenomena." This German theologian, who is relating this to the devout Christian, which indicates that all sanctimonious Christians believe that the bible is strictly a myth. I in the other hand disagree to that argument because, the Christians believed that the bible was not a myth, and the events that happened in the bible are true. My reasoning for that remark is, that most Christians were raised to believe that the bible was true and we werent able ...
    Related: book of genesis, genesis, myth, different views, good and evil
  • Healthcare History - 998 words
    Healthcare History The historic payment system for reimbursing hospitals both by insurers and by Medicare has been Retrospective Cost Based Reimbursement(RCBR). This system of reimbursement encourages hospitals to over charge in order to cover the costs of the uninsured who utilize the hospital. Charges have continued to rise year after year eventually putting the employers at a point where they could no longer afford the payments. For physician reimbursements, both insurers and Medicare employed the Usual and Customary(U+C) approach to reimbursement. This practice, which averaged the charges for a procedure in a region, also encourages doctors to over-charge in order to raise the average am ...
    Related: healthcare, history, managed care, private sector, guarantee
  • Healthcare History - 1,044 words
    ... ned since 1980. This combination of reduced admissions and shorter length of stay per visit resulted in few people in hospitals at any given time. These trends present special problems for smaller, rural hospitals which have more difficulty gathering resources, staying technologically current, and maintaining financial strength. As a result, more and more smaller hospitals are closing, especially in these rural areas. The high level of unemployment in the early 1980's along with stricter eligibility requirements for Medicaid led to a rise in the number of uninsured individuals in the U.S.(see diagram 2). Market segmentation beginning in the early 80's also contributed to the number of u ...
    Related: healthcare, history, health insurance, long-term care, insurance
  • Ibm Company - 1,796 words
    Ibm Company I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Big Blue . 2. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To me ...
    Related: multinational company, fortune magazine, market share, computer systems, employee
  • Improving Efficiency And Effectiveness Of A Business - 1,369 words
    Improving Efficiency And Effectiveness Of A Business CONTENTS Section 1 1. INTRODUCTION 2. COMPANY PROFILE Section 2 3. SWOT ANALYSIS Issues to be taken under cosideration 4. THE PROBLEM(S) 5. OPTIONS INCREASING EFFECTIVENESS a)Addressinng Local Lecturers b)Establishing new Services 6. EVALUATION-RECOMMENDATIONS 7. SUMMARY 8. BIBLIOGRAPHY/REFERENCES Introduction All successful businesses owe their existence to the recognition and existence of a market opportunity. It is essential therefore for organizations to continue identifying possible market opportunities in order to develop, expand and compete in the fierce business environment of our era. This entails constant information of the orga ...
    Related: business environment, effectiveness, efficiency, improving, price waterhouse
  • Marketing Management - 2,587 words
    Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
    Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
  • Marketing Management - 2,589 words
    ... ide the best way of using this allocation. In this idea of market development the company would attempt to sell its range of services to a wider market. The communication of the firm's reputation and ability to the targeted markets was necessary. One source of such markets was a database of forthcoming planning applications for building work that the company thought would be of benefit to subscribe to. Mail shots would be sent to the companies on this database and to large local companies in the commercial and industrial sectors and a follow up call strategy would be implemented. Further promotion of the companys name was also planned through promoting the company through its assets and ...
    Related: management, management strategy, marketing, marketing concept, marketing opportunities, marketing plan, marketing planning
  • Marketing Plan - 1,454 words
    ... nvestment The political and legal environment covers the external forces controlled by governments. Economic - Competitive factors: Healthy economy Ϋ more disposable income Ϋ More sales. The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market. Social Factors: Provide credit to communities. Easy to access different cultures. The sociocultural environment is of great importance to marketers because it helps to understand the consumer, his needs and what drives him/her. Technological factors: Technology is always improving. Internet access Ϋ Easier sales Ϋ Profit for the company. (B ...
    Related: business marketing, direct marketing, marketing, marketing objectives, marketing plan, marketing strategies
  • Mc Donalds Corporation - 1,842 words
    Mc Donald`s Corporation McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald's opens a new restaurant every three hours. Also, McDonald's h ...
    Related: corporation, young people, total quality management, upper management, coca
  • Notes On Theories Of Mass Communications - 709 words
    Notes On Theories Of Mass Communications Essay 1 - GSC2411 (Theories of Mass Communication unit, Monash University, Australia) This is NOT an essay - it is a collection of notes which are the foundation of an 800 word comparison of two articles regarding the place of humanities in university studies, and the roles of mass communication. Part 1 (800 words - 30%) You will be given two short readings by the end of Week 3 of the Semester. Identify the approach or approaches used in each, and with reference to the features and examples of the identified approaches as presented in Subject materials, justify your answer. Andrew Riemer's article, Cannon or Fodder? (The Weekend Australian, 16-17 Nove ...
    Related: communications, mass communication, mass culture, notes, critical theory
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