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Free research papers and essays on topics related to: sales promotion

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  • Broadcast Promotion Marketing Promotion - 471 words
    Broadcast Promotion / Marketing & Promotion Broadcast Promotion / Marketing In today's market you must: 1. generate and understand new ideas 2. tackle challenges of: a. building ratings b. building revenue 3. understand that the marketplace is cluttered and noisy with 2 - 3000 commercials each day 4. it's like the Field of Dreams: you have to think outside of the box to market what you build Marketing is defined as: 1. a philosophy, not a department 2. winning the perceptual battle 3. being much more multi-dimensional 4. having a much greater sophistication 5. for example: a. on-site display (signage) b. balloons c. live remotes d. movie screenings The evolution taking place in promotion / m ...
    Related: broadcast, marketing, promotion, sales promotion, research techniques
  • Case Study - 1,377 words
    ... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent&# 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
    Related: case study, marketing research, marketing plan, international marketing, assume
  • Cumeco Marketing - 1,435 words
    Cumeco Marketing This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. The strategy must then be refined into specific programs that are implemented efficiently and corrected if they are failing to achieve the objectives. Michael E. Porter, author of the book "competitive strategy: techniques for analyzing industries and competitors" has categorized strategies into 3 generic types, which are: Overall cost leadership Here the busine ...
    Related: marketing, marketing plan, marketing strategy, total quality management, target market
  • Ecommerce An Introduction - 2,013 words
    ... le to, say that of the growth in car ownership or the spread of the telephone. The scope of Electronic Commerce Electronic Commerce as a general concept covers any form of business transaction that is conducted electronically, using telecommunications networks. Such transactions occur between companies, between companies and their customers or between companies and public administrations. Electronic Commerce encompasses a broad range of activities. The core component is addressing the commercial transaction cycle. Electronic Commerce includes electronic trading of physical goods and services and of electronic material. Upstream and downstream of the transactions it also includes the adve ...
    Related: ecommerce, business processes, over time, government agencies, manufacturer
  • Ecommerce Market - 1,536 words
    E-commerce Market The firms objectives can be met and a goahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment tar ...
    Related: ecommerce, market, market segments, market share, target market
  • Imc Abercrombie And Fitch - 1,121 words
    Imc Abercrombie And Fitch Integrated Marketing Communication and Web Analysis of Abercrombie & Fitch February 27, 2000 COMPANY BACKGROUND Abercrombie & Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the company sold $1.04 billion in merchandise in 1999, with net income of $149.6 million. The online and catalog business of the company contributed 2.6% to sales in 1999 and 1.8% in 1998. From its foundations as an outdoor apparel supplier, Abercrombie has been transformed into a source for upscale casual clothing for a youthful and fashion-conscious market. Abercrombie maintains this brand im ...
    Related: abercrombie, abercrombie fitch, fitch, internet technology, positioning strategy
  • Marketing Plan - 1,454 words
    ... nvestment The political and legal environment covers the external forces controlled by governments. Economic - Competitive factors: Healthy economy Ϋ more disposable income Ϋ More sales. The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market. Social Factors: Provide credit to communities. Easy to access different cultures. The sociocultural environment is of great importance to marketers because it helps to understand the consumer, his needs and what drives him/her. Technological factors: Technology is always improving. Internet access Ϋ Easier sales Ϋ Profit for the company. (B ...
    Related: business marketing, direct marketing, marketing, marketing objectives, marketing plan, marketing strategies
  • Music Business - 2,499 words
    Music Business Music Business Exam Number One Question 1. The music publishing industry at a glance would seem to be those who print sheet music, method books, lead sheets, and all of the texts or notated music that musicians (and those aspiring to be musicians) use. Years ago, this was what most music publishers did, but as the industry has evolved the process that become much more complex. Music is not just ink and paper, intellectual material and property to the individual who writes it. Therefore the song does not become "a song" when it is written down. This is not an easy concept to grasp because the song by itself has no physical makeup. A song could exist once it is played for the fi ...
    Related: background music, music, music business, music video, sony music
  • New Product Ideabusiness Plan - 1,202 words
    ... ad with letters to enable user to send e-mails, as well as receive them. This model will be slightly more expensive at a retail ticket price of $350. There are cell phones that offer this type of technology, but they are larger, and less convenient. Both watch models will be small enough to fit on the wrist, and will vibrate as opposed to ringing when a call comes in as well as when there is a new e-mail, or a rise or fall in the price of a particular stock. Both models will also include a paging function where when the phone is off, it will give the caller the option to place a page. We will package it in an organizer case with an included Franklin planner style organizer in case the cu ...
    Related: mobile communication, cutting edge technology, public relations, sales, provider
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
  • The Hungarian Edition Of Cosmopolitan - 1,239 words
    The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing manager of Cosmopolitan Hungary, this case study outlines the historical background of Cosmopolitan international editions and the peculiarities of the Hungarian version. The first issue brought about ...
    Related: cosmopolitan, edition, hungarian, competitive environment, william randolph hearst
  • The Hungarian Edition Of Cosmopolitan - 1,183 words
    ... ng the opening of the newspaper and magazine markets. Due to economic growth, the increasing purchasing power of the population made the Hungarian market an attractive outlet in terms of potential demand for such products. Changes at social level with regard to open-mindedness, career-orientation and eagerness to be trendy and fashionable, constituted additional benefits of this market. Finally, technological advances have allowed publishing houses to execute high-quality printing and produce aesthetically - accomplished products. STRUCTURE OF THE MAGAZINE Each issue consistently includes four equally-sized editorial pillars: beauty, fashion, career and sex. In addition, the magazine inc ...
    Related: cosmopolitan, edition, hungarian, technological advances, communication channels
  • Web Advertising - 2,819 words
    Web Advertising annon Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively? Where is all this going ? These que ...
    Related: advertising, advertising agency, internet advertising, tertiary education, internet users
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