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Free research papers and essays on topics related to: sales force

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  • Ag Edwards Inc - 1,418 words
    ... p. 5). From this statement A.G. Edwards declares that they are very prepared for whatever is ahead of them in the future and will make the sacrifices to stay in business and continue to have content stock holders, employees and clients. Benjamin Edwards III, the CEO of the corporation states numerous times that the number one interest of the corporation is to look out for the customer and always be placing them first. The Organization of A.G. Edwards Inc. is organized like most other corporations. The organization of A.G. Edwards Inc. can be considered centralized. As it can be seen from the preceding chart the organization is hierarchical. There is Banjamin Edwards who is the president ...
    Related: board of directors, annual report, company overview, draw, impression
  • Beauracracy - 945 words
    Beauracracy There are many alternatives that are used to motivate workers beyond the conventional bureaucratic ways that was once thought of as the only way to control workers. Since the 1960's we have learned a great deal of information leading to the discovery of alternatives to bureaucratic organizations. Today, bureaucratic ideas are still widely used among organizations, however a shift in thinking occurred and the question was asked, What are the alternatives if bureaucracy it not working in an organization? Bureaucracies Defined: According to Max Weber, bureaucracy is the most efficient and most rational known means of exercising authority over human beings (Weber, p223). Further it i ...
    Related: labor market, customer loyalty, customer base, oppression, anderson
  • Black And Decker Globalization Strategy - 1,553 words
    ... assembly plant will be the hub for dispatching DeWalt products to distribution centers. These assembly plants will be in a strategic geographic location. It is obvious that B&D will have to use multiple channels and/or hybrid channels to deliver its product to the international market. B&D will form key alliances with distributors such as hardware stores and specialty stores. An attractive incentive scheme for distributors will also be developed to push DeWalt products. As part of the alliance, B&D will also assist the distributor with implementing Just In Time (JIT) systems. These systems will help B&D in shipping the right products while reducing the inventory at the distributor's ware ...
    Related: communication strategy, decker, global strategy, globalization, strategy
  • Business Reengineering - 3,303 words
    Business Re-Engineering 1. FUNCTIONAL TACTICS Functional tactics are the key, routine activities that must be undertaken in each functional area that is human resource management, marketing, finance, production/operations and research and development to provide the business 's products and services. Hence functional tactics translate thought (grand strategy) into action designed to accomplish specific short- term objectives. Every value chain activity in a company executes functional tactics that support the business's strategy and help accomplish strategic objectives. 1.1 Differences Between Business Strategies and Functional Tactics Functional tactics are different from business or corpor ...
    Related: business managers, business strategies, business strategy, business unit, reengineering
  • Buyer Behaviour - 3,094 words
    ... ers. Social surroundings such as the person that the students are with will either increase or decrease search. Health Supplements As decision making for purchasing for health supplements is a very low involvement activity, the consumers may recall their past experiences. The consumer purchases the recalled brand, and habitual decision-making has occurred. For example, a student who has an allergy problem may recall the previous brand of allergy relief they have used previously, therefore the allergy relief is purchased at the nearest store without further information search or evaluation. In other cases, when students have a different health problem to what they have before, they will s ...
    Related: behaviour, buyer, consumer behaviour, long term memory, customer service
  • Cisco - 1,789 words
    Cisco Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco operates in one industry segment and creates hardware and software solutions that link computer networks so that people have easy access to information without regard to differences in time, place or type of computer system. Networking is a multi-billion dollar global market whose growth is spurred by the belief that the Internet is changing the way we all work, live, play and learn. Over the last year, there has been a key shift in the role of the Internet and in how the Internet is perceived. What was once a fairly complex tool used by an elite group of highly technical individuals is now a technology d ...
    Related: cisco, cisco systems, customer service, network design, 1984
  • Corning Electronic Products Division - 339 words
    Corning Electronic Products Division The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity based market. Corning did not know if they wanted to be in this market. Some of the internal technical leaders were willing to turn away from this market claiming Corning developed high margin and highly technical products. Mean while sales and marketing were pushing hard to win new work in these fields disregarding the fact that Corning was not designed to compete in a fast moving commodity market. So, although sales were down Corning still relied on making their profits with out competition pressures. They relied on patents, technical know how and substan ...
    Related: corning, division, electronic products, product development, products division
  • In Search Of Excellence - 1,834 words
    In Search Of Excellence In Search of Excellence was the 1982 best-selling look at excellent companies and an attempt to identify the attributes they had in common that helped to make them successful. Thomas Peters and Robert Waterman studied dozens of American companies and deemed these companies to be excellent: Bechtel, Boeing, Caterpillar, Dana, Johnson & Johnson, Hewlett-Packard, Delta, Fluor, IBM, Procter and Gamble, McDonalds, 3M, Digital Equipment and Emerson Electric. The book gives many anecdotes describing incidents of unusual efforts by employees, contributing to long-term financial performance and growth. For example, IBM products were described to have higher cost than their com ...
    Related: excellence, sales force, more successful, changing world, marketing
  • International Marketing - 1,707 words
    ... successful because the urban people did not identify with horseback riding in the countryside. Several firms have tried to use old, reliable promotional methods in countries where they simply do not work. Billboard advertisements, for example, are perfectly legal in most parts of the Middle East, but it does not mean one should use them. In some cases companies have been know to advertise in the wrong language. Such mistakes can cause major problems. It is often the promotional strategy that creates mistakes. The perception of the product characteristics plays an important role in the international marketing strategy. One must realize that the importances of a certain product traits vary ...
    Related: international business, international company, international marketing, marketing, marketing channel, marketing strategy
  • Last Battle Of The 20th Centery - 962 words
    Last Battle Of The 20Th Centery Call it the last battle of the twentieth century, or the first battle of the next millennium. But don't short-sell the importance of the battle raging between the music performers and big record labels. The battlefield is the Internet, and at stake is who controls the distribution of music. In the old days, the process went like this: singer to record label to distributor to retailer to media outlet (including dance clubs) to consumer. But advances in technology create what consultants call--hold your lunch, kids--a paradigm shift. Check it: artist to web site to consumer. Sure, the record label could have a say on this issue, but artists--including some of th ...
    Related: first battle, last battle, operating system, music industry, campaign
  • Marketing Plan - 1,022 words
    Marketing Plan Components of the Marketing Plan I. Situation Analysis: Where are we now? A. Historical Background The coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17th Century all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spread cultivation to the East Indies. Coffee cultivation began in the Americas in the early 1700s. Most of the coffee trees of the Western Hemisphere are said to be descended from a single plant. It was carried from a botanical garden in France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu de Clieu, a young military officer. He kept the tree alive during an ardu ...
    Related: marketing, marketing objectives, marketing plan, colonial america, drinking water
  • Mike Porter Researches - 4,691 words
    Mike Porter Researches Michael Porter On How To Marry Strategy & Operational Effectiveness The Harvard management guru argues that operations & strategy must fit to create a sustainable competitive advantage. For almost two decades, managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practice. They must outsource aggressively to gain efficiencies. . . Positioning -- once the heart of strategy -- is rejected as too static for today's dynamic markets and changing technologies. According to the new dogma, rivals can quickly copy any market position, and compet ...
    Related: michael porter, mike, porter, researches, technological progress
  • Preparing For This Paper Was Both Educational And Upsetting My Original Plan Was To Compile Information About The Marketing S - 1,058 words
    Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this is where I ran into a problem. It seems that the information related to the marketing strategy of Golden American Life is private and confidential; thus I would not be able to write my paper on what I had originally planned. My next thought was to write a fictitious paper on how I would handle the mar ...
    Related: educational, marketing, marketing department, marketing strategies, marketing strategy, preparing, research paper
  • Star Appliances Inc 5 Year Plan - 4,569 words
    ... re popular on the Hungarian market although their market shares are still low, approximately 8 percent. For example, many American companies are exporting products to Hungary from their European subsidiaries and warehouses. Whirlpool Hungary: Whirlpool Corporation established its Hungarian headquarters Whirlpool Hungary in 1992, which is 100 percent owned by Whirlpool Europe. Whirlpool Hungary is only involved in distribution, logistics and marketing activities and products arrive in Hungary from the company's Western European factories. Currently, Whirlpool Hungary has a nationwide partner and servicing network. Whirlpool Hungary sold about 200 000 white goods in 1998, which corresponds ...
    Related: appliances, home appliances, marketing plan, star, american free
  • The Stork And Craddle Shopp - 981 words
    The Stork And Craddle Shopp Introduction Summary of the Present Situation Brad and Sybil, owners of the Stork and Cradle Shop, believe that in order to grows their business they have to advertise or do direct mailings. Yet there is no guarantee that the thousands of dollars you just spent placing ads in newspapers or for the five thousand piece mailing will generate a profitable response. Unless you have a time-tested way to advertise that produces reliable results, you could be wasting limited and valuable resources. Yet many small businesses make the mistake of spending the majority of their time and resources here. While this can be effective method it works best for larger companies who ...
    Related: life cycle, fixed cost, customer satisfaction, selling, guarantee
  • Web Advertising - 2,827 words
    ... y South African Web resources. This introduced a new aspect to Web advertising in South Africa as it means that local Web users no longer have to sift through a colossal amount of topical hypertext links from around the globe. Advertising on the South African Web has surely benefited from this development which makes South African relevant material far more accessible a nd therefore implies increases Web site hit rates. The search engine that was developed is called Ananzi and is currently the second most hit Web site in the country. Advertisers now have the opportunity of placing an icon on this page which immediately g ives them a formidable brand prescience (Williams, 1997). A host of ...
    Related: advertising, advertising agency, advertising campaign, business proposition, prentice hall
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