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Free research papers and essays on topics related to: pricing strategies
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- Accounting Ethics - 1,833 words
Accounting Ethics When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives: the client's, the profession's, and society's. Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition, and ethical implications. Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless; however, in order to achieve maximum benefit to the firm, the client, and society more stringent guidelines must be implemented at the firm level. The first, and most obvious, of the effected areas is competition. Within competition several points are ...
Related: accounting, ethics, public accounting, small firms, keep prices
- American Airlines - 1,370 words
American Airlines 1. Issues 2. American Airlines objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and an ...
Related: airline industry, american, american airlines, air transportation, pricing strategies
- Ben And Jerrys Marketing Stratgies - 1,265 words
Ben and Jerrys marketing stratgies Ben & Jerrys was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavours of the new Smooth, No Chunks ice cream line. Ben & Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 fr ...
Related: marketing, balance sheet, mission statement, inventory management, transportation
- Business Plan - 3,404 words
Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
- Dsl Vs Cable - 1,452 words
Dsl Vs Cable Cable Modems and ADSL Two modem technologies have emerged over the past year for switched data communications services. Cable Modems operate over two-way hybrid fiber/coax and provide user rates as high as 10 Mbps. ADSL Modems (Asymmetric Digital Subscriber Lines) operate over existing copper telephone lines and provide rates as high as 9 Mbps. Both technologies address the large markets for Internet access, remote LAN access for work at home and telecommuting, and network access for the hundreds of millions of personal computers in place today and to be sold over the next ten years. Cable modems may offer more raw speed than ADSL, but that advantage is compromised by inevitable ...
Related: cable, cable modems, pricing strategies, market share, telephone
- International Marketing - 1,707 words
... successful because the urban people did not identify with horseback riding in the countryside. Several firms have tried to use old, reliable promotional methods in countries where they simply do not work. Billboard advertisements, for example, are perfectly legal in most parts of the Middle East, but it does not mean one should use them. In some cases companies have been know to advertise in the wrong language. Such mistakes can cause major problems. It is often the promotional strategy that creates mistakes. The perception of the product characteristics plays an important role in the international marketing strategy. One must realize that the importances of a certain product traits vary ...
Related: international business, international company, international marketing, marketing, marketing channel, marketing strategy
- Microsoft - 1,510 words
Microsoft MICROSOFT Briarcliffe College Microsoft Corporation, leading American computer software company. Microsoft develops and sells a wide variety of computer software products in more than fifty countries. Microsoft's Windows operating systems for personal computers are the most widely use operating systems in the world. Microsoft had revenues of $14.4 billion for the fiscal year ending June 1998, and employs more than 27,000 people in 60 countries. Microsoft has it's headquaters in Redmond Washington. Microsoft's other well known products include, Word, a word processor; Excel, a spreadsheet program; Access, a database program; and PowerPoint, a program used for making business present ...
Related: microsoft, microsoft corporation, microsoft office, microsoft word, executive vice
- Southwestairlines - 1,833 words
Southwestairlines HOW IT ALL STARTED Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston Intercontinental, that is make more convenient for people to fly. During the first year of operations the customers were the Southwest's first priority. Five years after the first operated a twin-engine the SWA places its sixth Boeing 737 into service while flying over one and a half million satisfied customers to their destinat ...
Related: aviation administration, las vegas, international travel, bargaining, transportation
- Tales Of Marketing - 4,066 words
... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
- Toronto Blue Jayss Case Study - 485 words
Toronto Blue Jays's Case Study Toronto Blue Jays Issue The Toronto Blue Jays baseball team was founded in the 1970s and experienced support from the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back World Series, yet in 1994, the team faced setbacks. The team had a losing streak, there was a major league baseball strike, and no World Series was played. At the same time, gambling came to Toronto, and the team had to compete for the fan's time. Also, players' salaries skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue Jays adjust ticket prices to improve financial performance and increase fan attendance? Situation Analysis The op ...
Related: case study, toronto, toronto blue jays, large numbers, american league
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