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Free research papers and essays on topics related to: online advertising

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  • Alcohol Tobacco Advertising On The Web - 1,210 words
    Alcohol & Tobacco Advertising On The Web As adults, how do we encourage our children to explore the rich resources of the Internet without exposing them to a steady stream of marketing massages, such as junk e-mail, sexually explicit material and hate-mail? This is a question that many people in our society, including parents and educators are struggling to answer. Although we have yet to reach a consensus on this matter, one possible solution is to filter or block this objectionable material from our children without interfering with the rights of adults to view and visit any Web site they like. When the US Supreme Court overturned the Communications Decency Act in June of 1997, industry an ...
    Related: advertising, advertising campaign, alcohol, big tobacco, online advertising, tobacco, tobacco advertising
  • Innovations In Behavioral Marketing And - 3,117 words
    Innovations In Behavioral Marketing And MARKETING MANAGEMENT TERM PROJECT Innovations in Behavioral Marketing and Electronic Commerce Date: June 15, 2000 Table of Contents Preface1 . Introduction . Benefits of Electronic Marketing . Effectiveness of E-Commerce I. Ways for Promoting your Website II. Learning about your Visitors III. Segmenting your Internet Market . E-Commerce in Lebanon I. Lebanese Companies on the Net II. Customer Adaptation to E-Commerce Websites . Conclusion I. Introduction An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information se ...
    Related: behavioral, direct marketing, internet marketing, marketing, marketing campaign, marketing channel, marketing plan
  • International Competition - 1,057 words
    ... nding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific segments of a population, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship. Marketing research is divided into a number of sub areas. Advertising research attempts to find out the ...
    Related: international competition, online advertising, consumer goods, product design, careers
  • Yahoo Stocks - 486 words
    Yahoo Stocks Eric Czachor 3/19/00 The Yahoo stock has taken a huge drop and has taken the rest of the stock market with it. The first quarter sales are set to be 40% off last year's estimates. The stock is down 92 % from its peak, which was set on Dec 30, 1999. The Yahoo stock has been in a steady downfall since its peak. There were also other drops in technology stocks. Cisco and Intel predicted big revenue drops and job cuts. This set gave the NASDAQ a 5.3% fall. The index is off 59% from its peak, which was reached last year. Since Yahoo's birth in 1995, the company has not had to deal with anything close to the dilemma it is facing now. They know have to deal with problem without their C ...
    Related: stock market, yahoo, internet access, last year, steady
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