Research paper topics, free example research papers

Free research papers and essays on topics related to: marketing strategy

  • 58 results found, view research papers on page:
  • 1
  • 2
  • 3
  • Marketing Strategy And Ecommerce - 2,198 words
    Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societi ...
    Related: competitive strategy, ecommerce, marketing, marketing approach, marketing information, marketing process, marketing strategies
  • Marketing Strategy And Ecommerce - 2,231 words
    ... s resources, and any apparent opportunities it may be possible to conclude an effective match, and hence, a favourable outcome. (Brown, L. 1997) These four major environmental factors are important for the organisation, and are vital in assessing its strategy in an E-commerce situation. For example a farming supplier whom currently possesses an e-mail ordering system may be thinking about developing a web-site. As they currently already operate basic E-commerce facilities, they may identify this as a strength in their business. Hence, in doing so, their strategic formulation has been based around the fundamental practice of SWOT analysis. These ideals keep with common literature and prac ...
    Related: business strategy, competitive strategy, corporate strategy, ecommerce, marketing, marketing objectives, marketing strategies
  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • America West Airlines - 1,117 words
    America West Airlines America West Airlines has influenced their customers' buyer behavior with a not so pleasant track record. The airline industry is a service that satisfies customer needs for traveling. Whether for business or leisure the airline industry is an increasingly growing business. If companies are not able to compete with their rivals in an already overly competitive market, then they will not benefit financially. The market segments that we will be discussing are the business traveler and the vacation traveler. The benefits between the markets are similar between the two segments. I will discuss some recommendations that could benefit the company. Most importantly, delivering ...
    Related: airline industry, america, america west, marketing strategy, global economy
  • Arctic Power A Case Analysis - 1,286 words
    Arctic Power - A Case Analysis ARCTIC POWER - A CASE ANALYSIS CURRENT SITUATION It is the summer of 1987. Arctic Power laundry detergent has contracted with the consulting firm of Smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned subsidiary of the multinational corporation Colgate Palmolive. In 1986 Colgate-Palmolive had worldwide sales of $4.9 billion with profits of $178 million, with Colgate-Palmolive Canada having sales of $2 ...
    Related: arctic, case analysis, external analysis, current situation, senior management
  • Arctic Power A Case Analysis - 1,364 words
    ... .6 3.5 3.3 3.2 Removing tough stains 3.0 3.1 2.8 3.3 3.0 2.7 2.7 Being a good value for the price 3.1 3.1 3.3 3.1 2.8 3.0 2.4 Cleaning well in cold water 2.4 2.3 2.6 2.5 2.4 2.3 1.9 Competitive Analysis CPC's competitors consist of two large consumer packaged goods companies: Procter and Gamble--with annual sales exceeding $1 billion, and Lever Detergents--with annual sales in excess of $400 million. Both are subsidiaries of multi-national firms. Each firm has talented and experience marketers, but they compete in a low-growth market where increased sales could be achieved only by taking market share from competitive brands. While Tide and Arctic Power are equivalent brands in terms of c ...
    Related: arctic, case analysis, competitive analysis, environmental analysis, industry analysis, internal analysis
  • Arctic Power Canada - 1,542 words
    Arctic Power Canada Colgate-Palmolive Canada Arctic Power Detergent Introduction The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC's top-of-the-line offering in its laundry detergent line. Arctic Power is specially formulated for washing in cold water. The detergent has risen in market share from 4% in 1981 to 6.5% in 1986, and the Senior Product Manager has established a goal of reaching 12% market share by 1996. Problem Definition Linda Barton and Gary Parsons face two problems. First, they must determine whether to continue developing the bran ...
    Related: arctic, canada, eastern canada, contribution margin, advertising campaign
  • Basic Marketing - 497 words
    Basic Marketing Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as iden ...
    Related: marketing, marketing strategies, marketing strategy, legal drinking, market research
  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Boeing Case Study - 1,985 words
    Boeing Case Study Keeping Boeing Flying Higher and Higher Case Study Introduction Boeing has been building commercial airliners since 1927 with the first Boeing commercial jet airliner, the 7O7, introduced in l955. As discussed in the article on page 172 of the text. This success is even more remarkable when one realizes that the Boeing Design/ Build process had not changed very much during the past three decades. The system was antiquated, cumbersome, and inefficient creating production delays, increased costs, and spawning a huge bureaucracy simply to handle the paperwork. Boeing must clearly be motivated to bring this World War II era process into the 21st Century. Airbus Industries' incr ...
    Related: boeing, boeing company, case study, study introduction, business marketing
  • Brazil: Why We Fear The 20th Century - 1,271 words
    ... rry to catch up with Jill Layton, literally the woman of his dreams, he runs from the officer that stopped him. Upon reaching Jill, he finds that the guards have surrounded her instead of him. Finding his badge, he uses it to get himself and Jill out of the building where he frantically forces Jill into running from the ministry. Still determined that Jill and he are in trouble, he drives Jill's truck through a barricade at which point the police start chasing him. All this was over the fact that he did not know where his badge was. His paranoia about the power and scrutiny of the government lead him to creating enough of a havoc that he actually becomes a wanted man. It seems that by wo ...
    Related: twentieth century, credit card, president reagan, great depression, synonymous
  • Business Plan - 3,404 words
    Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
    Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
  • Business Reengineering - 3,303 words
    Business Re-Engineering 1. FUNCTIONAL TACTICS Functional tactics are the key, routine activities that must be undertaken in each functional area that is human resource management, marketing, finance, production/operations and research and development to provide the business 's products and services. Hence functional tactics translate thought (grand strategy) into action designed to accomplish specific short- term objectives. Every value chain activity in a company executes functional tactics that support the business's strategy and help accomplish strategic objectives. 1.1 Differences Between Business Strategies and Functional Tactics Functional tactics are different from business or corpor ...
    Related: business managers, business strategies, business strategy, business unit, reengineering
  • Buyer Behaviour - 3,170 words
    Buyer Behaviour 1.0 Introduction The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be fol ...
    Related: behaviour, buyer, consumer behaviour, target market, reference groups
  • Buyer Behaviour - 3,094 words
    ... ers. Social surroundings such as the person that the students are with will either increase or decrease search. Health Supplements As decision making for purchasing for health supplements is a very low involvement activity, the consumers may recall their past experiences. The consumer purchases the recalled brand, and habitual decision-making has occurred. For example, a student who has an allergy problem may recall the previous brand of allergy relief they have used previously, therefore the allergy relief is purchased at the nearest store without further information search or evaluation. In other cases, when students have a different health problem to what they have before, they will s ...
    Related: behaviour, buyer, consumer behaviour, long term memory, customer service
  • Campbell Soup Co - 566 words
    Campbell Soup Co. 1. Company Overview Founded in 1869, Campbell Soup Company is one of the leaders in manufacturing & marketing branded consumer food products with approximately 24,250 employees world wide, total revenues of 6.7 billion, 36 manufacturing plants in 10 nations, and over 2000 products on the market. Over the years, Campbell Soup Company has diversified into number of businesses from frozen dinners to retail garden centers. However Soup has been its core business. Some major brands of Campbell Soup Co. include Flagship red-and-white canned soup, Prego Spaghetti sauces, Godiva Chocolates, Pepperidge Farm baked goods, V8, etc. In addition, since 1980, Campbell Soup Co. has underg ...
    Related: campbell, campbell soup, soup, market share, world wide
  • Carnival Cruise - 1,277 words
    Carnival Cruise INTRODUCTION In 1972 American Travel Services, Inc., along with Ted Arison, bought two ships from the Canadian Pacific Empress Lines for $6.5 million. These two ships were named the Marti Gras and the Carnivale. Things did not begin well for this group of investors. On its first voyage, the Marti Gras ran aground in Miami Harbor. The ship was also slow and used up very expensive fuel. For the next three years, Carnival lost money. During this time, Arison tried to drum up business by adding such attractions as casinos, discos, nightclubs, and various forms of activities. Finally, in 1974, American Travel Services was ready to pull out of the joint venture. So, Ted Arison boug ...
    Related: carnival, cruise, cruise ship, vice president, middle class
  • Case Study - 1,258 words
    CASE STUDY Procter & Gamble Going Global in Cosmetics Q1. Critically review the current marketing situation facing P&G. Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats (the external analyse). Together it is called the situation analyse. Marketing Audit Internal analyse The financial opportunities of P&G are very good according to the annual report. It has bought important cosmetic lines, like Max Factor, Cover Girl and Clarion to gain more market. One can talk about a blue-ship company. The used product technology is of hig ...
    Related: case study, strengths weaknesses, product innovation, more important, guarantee
  • Case Study Disney - 2,315 words
    Case Study Disney 1. EXECUTIVE SUMMARY Disney Company - one of the world leaders in media entertainment, company branded consumer goods, and theme parks and resorts - signed the agreement with Hong Kong concerning the opening of a Disneyland amusement park in Hong Kong in the year 2005. This case study only concentrates one of the business fields explored by the Disney Company - theme parks and resorts. The Disney Company occupies a strong position developed in the international business world over the years. Their outstanding success is based on several internal principles. One of them is Disney culture, whereby the company relies heavily on its heritage and traditions, ensures the company' ...
    Related: case study, disney, disney company, disney corporation, disney world, walt disney
  • Cocacola From Then To Now - 2,210 words
    Coca-Cola From Then To Now Coca-Cola enterprises Incorporated is a giant company that employs 66,199, operates 444 facilities, uses 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold nearly 5.1 billion cases all over the world (Coca-Cola facts 99). These numbers are very impressive, and Coca-Cola may be the most powerful company in the world. An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The drink was made with the caramel colored ingredients, coca leaves, kola nuts and a little something I like to call narcotics. The drink was first designed as a drug that will help people feel better. For five cents, you could enjoy a refreshing drink, ...
    Related: annual report, financial data, international business, acquisition, dependent
  • 58 results found, view research papers on page:
  • 1
  • 2
  • 3