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Free research papers and essays on topics related to: marketing strategies

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  • Marketing Strategies Penetration Nkjv Bible - 799 words
    Marketing Strategies Penetration - Nkjv Bible Dr. 11/04/99 TR 2:30-3:45 Marketing Strategies Penetration Thomas Nelson uses different marketing strategies to penetrate the market to increase sales. The NKJV Bible is aggressively marketed when the product falls short of sales goals or the company is trying to break into a new market. They use strategies such as paying Christian music groups to encourage and sell the Bible while they are on tour singing. The most important strategy is the NKJV relaunch. This technique is a promotional that pushes extra advertising through different avenues such as bookstore displays, magazines (Christian retail and consumer magazines), increasing advertising o ...
    Related: bible, marketing, marketing strategies, mass marketing, penetration, the bible
  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • Advertising Influence On Culture - 660 words
    Advertising Influence On Culture Effects of advertising Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, most of the roles portrayed by women tend to fit the latter description. The irony lies therein since it is these negative images which have been most successful in selling products. It is easy to understand the appeal which these ads hold for men, ...
    Related: advertising, consumer culture, popular culture, self esteem, body image
  • American Airlines - 1,370 words
    American Airlines 1. Issues 2. American Airlines objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and an ...
    Related: airline industry, american, american airlines, air transportation, pricing strategies
  • Anhiesher Busch - 1,809 words
    Anhiesher Busch Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies Anheuser-Busch has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without faults though. Anheuser-Buschs aggressive advertising campaign has targeted more than who they bargained for. Through Anheuser-Buschs catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. The company has made significant marketing investments to build Budweiser br ...
    Related: anheuser busch, busch, fortune magazine, annual report, riding
  • Basic Marketing - 497 words
    Basic Marketing Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as iden ...
    Related: marketing, marketing strategies, marketing strategy, legal drinking, market research
  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Business And Technology - 1,828 words
    Business And Technology Agricultural Cooperatives and Grain Export Issues I. Introduction It is the contention of this paper that although one might be encouraged to locate a nexus of interrelationships between agricultural cooperatives in America and current, significant issues in grain exports. It is more likely however, that the crucial relationships involve a meta-organization of individual farms of various sizes, agricultural co-ops, various corporations related to agriculture, and United States government departments and organizations; all of which act and react to international grain export challenges. The effects of normal supply and demand fluctuations, new markets opening, and a my ...
    Related: american technology, technology, product quality, bibliography references, export
  • Business Plan - 3,404 words
    Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
    Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
  • Business Plan - 1,039 words
    Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur dAlene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans to open for business during January, 2000. The store will be open Monday thru Friday, from 10:00 am till 8:00 pm and Saturday, from 10:00 am till 6:00 pm. In the strong and stable furniture sales mark ...
    Related: business & management, business journal, business plan, electrical engineering, first year
  • Coke Vs Pepsi Case Study - 581 words
    Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways ...
    Related: case study, coke, pepsi, marketing strategies, eastern europe
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Ecampuscom - 635 words
    Ecampus.Com Ecampus.com q Product- Ecampus.com is an internet company that offers a wide variety of college supplies and other related items online. However, the primary product that is being marketed is college textbooks and books. In fact Ecampus.com claims to be the largest college bookstore online, and to have all books in print available to customers. q Price- In terms of price, Ecampus.com offers their product at an affordable, discounted price compared to the typical bookstore price. Having books available at an affordable price for college students is one of the company's main concern and is evident in their mission statement, as it claims to provide the easiest, fastest and cheapest ...
    Related: internet company, marketing strategies, mass media, stuff, amazon.com
  • Economic Naturalist - 1,580 words
    Economic Naturalist WHY COMPANY GIVES OUT COMPLIMENTARY CALENDARS? We always associate the month of December with flood season especially in Kelantan & Terengganu. December also normally become a vacation period for most of Malaysians as this time of the year coincide with school holiday and people are finishing off their annual leaves to be with their family. You might be wondering what December has to do with the economy? How about calendar? People are normally looking for calendar for incoming year in December. Many companies in Malaysia are producing calendars to be given out to their customers, official contacts and suppliers. We can find so many types of calendars form small and simple ...
    Related: naturalist, demand curve, total expenditure, primary goal, projection
  • Electronic Surveillance In The Workplace - 285 words
    Electronic Surveillance In The Workplace In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight decided that dealing Tiger, a Japanese company, would break up the World domination in athletic shoes by Germany. He traveled to Japan and met with the executives for Tiger. When asked what company he represented, Knight, caught off guard, uttered the words Blue Ribbon Sports, giving birth to the forerunner of Nike. Soon the revenue on the company b ...
    Related: electronic surveillance, surveillance, workplace, blue ribbon, japanese company
  • Ibm Company - 1,796 words
    Ibm Company I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Big Blue . 2. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To me ...
    Related: multinational company, fortune magazine, market share, computer systems, employee
  • India Overview - 2,679 words
    ... ce in Kashmir as symbols of a nation in disarray. India sometimes seems fragile but its strength lies in the large and apolitical army, a ponderous bureaucracy and a powerful commitment to political freedom at the grassroots level. India is a multi-ethnic nation with a population of over 1 billion people that represent a multitude of racial, religious and ideological types and subtypes. It is beset by such problems as widespread poverty and communal disharmony. Yet it is the worlds largest democracy where ancient civilization coexists with modern technology. The Legal System The main sources of law in India are the constitution, statutes (legislation), customary law and case law. The sta ...
    Related: india, overview, public sector, business culture, absorption
  • Kmart Management - 1,048 words
    K-mart Management K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart management ...
    Related: kmart, management, senior management, upper management, customer base
  • Kmart Stores - 1,053 words
    K-Mart Stores K-mart Stores K-mart's upper management is attempting to bring K-mart upmarket without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart ma ...
    Related: discount stores, kmart, mart stores, living standards, new jersey
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