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Free research papers and essays on topics related to: marketing process

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  • Culture In International Marketing And Buyer Hehavior - 1,137 words
    ... s are all dictated by culture. Culture prescribes the manner in which people satisfy their desires. Not surprisingly, consumption habits very greatly. The consumption of beef provides a good illustration. Some Chinese do not consume beef at all, believing that it is improper to eat cattle that work on farms, thus helping to provide foods such as rice and vegetables. The Culture Sensitivity of Markets: Markets can be divided into consumer markets and industrial markets. Consumer markets can be further subdivided into durable goods markets and nondurable goods markets. A further profitable distinction in the international market place is to divide durable goods into technological products ...
    Related: buyer, buyer behavior, global culture, international marketing, local culture, marketing, marketing process
  • Improving Efficiency And Effectiveness Of A Business - 1,369 words
    Improving Efficiency And Effectiveness Of A Business CONTENTS Section 1 1. INTRODUCTION 2. COMPANY PROFILE Section 2 3. SWOT ANALYSIS Issues to be taken under cosideration 4. THE PROBLEM(S) 5. OPTIONS INCREASING EFFECTIVENESS a)Addressinng Local Lecturers b)Establishing new Services 6. EVALUATION-RECOMMENDATIONS 7. SUMMARY 8. BIBLIOGRAPHY/REFERENCES Introduction All successful businesses owe their existence to the recognition and existence of a market opportunity. It is essential therefore for organizations to continue identifying possible market opportunities in order to develop, expand and compete in the fierce business environment of our era. This entails constant information of the orga ...
    Related: business environment, effectiveness, efficiency, improving, price waterhouse
  • Marketing Strategy And Ecommerce - 2,198 words
    Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societi ...
    Related: competitive strategy, ecommerce, marketing, marketing approach, marketing information, marketing process, marketing strategies
  • Sony And Marketing - 991 words
    Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious ...
    Related: business marketing, marketing, marketing approach, marketing concept, marketing plan, marketing process, marketing strategy
  • The Game Of Sports Marketing - 1,007 words
    The Game Of Sports Marketing The Game of Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a companys goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics. Sports marketing is simply any sales or publici ...
    Related: marketing, marketing process, sports, michael jordan, amusement park
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