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Free research papers and essays on topics related to: marketing plan

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  • Endeering Day Spa Marketing Plan - 1,369 words
    Endeering Day Spa Marketing Plan ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach ...
    Related: marketing, marketing plan, service quality, college education, outlook
  • Endeering Day Spa Marketing Plan - 1,414 words
    ... apartment complexes in Maryland Heights. This is where the majority of our target market lives. The ads will include coupons for discounted or free services in an effort to build an initial client base. Our research has shown that word of mouth is the best advertising for this type of business. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a drawing that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. Th ...
    Related: marketing, marketing plan, college students, swot analysis, sales
  • Harley Davidaon Marketing Plan - 1,493 words
    Harley Davidaon Marketing Plan subject = Marketing/Business title = Harley Davidaon Marketing Plan HARLEY DAVIDSON MARKETING PLAN EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company. COMPANY DESCRIPTION In Milwaukee, Wil ...
    Related: harley, harley davidson, marketing, marketing plan, long term growth
  • Harley Davidaon Marketing Plan - 1,557 words
    ... room and tools they need to maintain our market leadership. Organization Goals By the year 2003, we will produce 200,000 motorcycles annually Complete the production of our Product Development Center in Milwaukee by the end of 1996 Meet the demand by expanding our existing distribution and manufacturing capacity, and where necessary, adding new production and retail distribution points Grow Parts and Accessories sales volume, as a percent of total revenue, for both new and used vehicle customers Drive financial results to the levels achieved by acknowledged high performing companies TARGET MARKETS THE HARLEY OWNERS GROUP The Harley Owners Group, or H.O.G., is the world's largest fa ...
    Related: direct marketing, harley, harley davidson, marketing, marketing plan, marketing strategy
  • Marketing Plan - 1,481 words
    Marketing Plan Green Mountain Coffee Roasters, Inc. I. Executive Summary Green Mountain Coffee Roasters currently has a revenue growth rate of 35.5% over the last 5 years. This company is growing right along side the fastest growing portion of the of the coffee industry, the high-end specialty coffee market. Green Mountain is a product leader in this category, they emphasize quality and enjoyment of their product. Green Mountain's target market is no question wholesaler's. Green Mountain has over 5,000 wholesale accounts that currently account for 94% of their revenue. In this marketing plan I thoroughly go through who their wholesale customers are, the relationships they have with them, and ...
    Related: marketing, marketing plan, standard of living, negative effect, purchasing
  • Marketing Plan - 1,512 words
    ... ountain's. The actual management of the wholesale operation is done from Green Mountain's headquarters in Waterbury, VT. The distribution facilities are located in Biddford, Maine, Latham, New York, Wodburn, Mass., and Southington Connecticut. The facilities are located within a two-hour radius of most customers and where they aren't Green Mountain uses Fed-Ex or the United States Postal Service. The Company's Wholesale Coffee Pound Sales in Fiscal 1998 by Geographic Region The company generally provides its wholesale customers with brewing, grinding and related product displays at no extra charge. Green Mountain personnel or a contracted service usually installs this equipment where the ...
    Related: marketing, marketing plan, competitive advantage, market share, convenience
  • Marketing Plan - 1,461 words
    Marketing Plan Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated strategy, via internal resources. In the sense that growth will be achieved through the resources equally provided by the two owners of the business. The differentiation point of the product, as reflected by the marketing mix, will be the one emp ...
    Related: business plan, marketing, marketing plan, mission statement, good health
  • Marketing Plan - 1,454 words
    ... nvestment The political and legal environment covers the external forces controlled by governments. Economic - Competitive factors: Healthy economy Ϋ more disposable income Ϋ More sales. The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market. Social Factors: Provide credit to communities. Easy to access different cultures. The sociocultural environment is of great importance to marketers because it helps to understand the consumer, his needs and what drives him/her. Technological factors: Technology is always improving. Internet access Ϋ Easier sales Ϋ Profit for the company. (B ...
    Related: business marketing, direct marketing, marketing, marketing objectives, marketing plan, marketing strategies
  • Marketing Plan - 1,022 words
    Marketing Plan Components of the Marketing Plan I. Situation Analysis: Where are we now? A. Historical Background The coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17th Century all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spread cultivation to the East Indies. Coffee cultivation began in the Americas in the early 1700s. Most of the coffee trees of the Western Hemisphere are said to be descended from a single plant. It was carried from a botanical garden in France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu de Clieu, a young military officer. He kept the tree alive during an ardu ...
    Related: marketing, marketing objectives, marketing plan, colonial america, drinking water
  • Marketing Plan - 993 words
    ... . C. Consumer Objectives The Bad Ass Coffee Company Mission Statement is as follows: "The mission of the Bad Ass Coffee Company is to provide the best tasting organic coffee in the universe. To do this, we will sell and roast exclusively organic coffee. We will support our customers in an effort to spread the word that organic also means satisfying and delicious. And most importantly to remember why we started this company in the first place. To put our coffee knowledge to good use, to live in harmony with the planet, and to have fun doing it." We want our company to be perceived as an industry leader with innovative, quality coffee aimed at the serious coffee drinker. The Bad Ass Coffee ...
    Related: marketing, marketing plan, different situations, gross profit, objectivity
  • Marketing Plan - 604 words
    Marketing Plan We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow you to talk, receive emails, news, stock quotes-or surf the web, and at the same time allowing you to use the features of a palm pilot which has word processing capabilities, all while on the move! Access 2000 Combining features of Cell Phones, Pagers, Palm Pilots and Internet into the palm of your hand. This product will arm you with the latest technology th ...
    Related: marketing, marketing plan, effective business, world series, proposition
  • Marketing Plan Basics - 1,874 words
    Marketing Plan Basics Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the p ...
    Related: marketing, marketing plan, advertising campaign, research methods, coloring
  • Marketing Plan Basics - 1,741 words
    ... omotions on the World Wide Web are almost commonplace. Businesses are developing Web pages sometimes just to appear up-to-date. Using the Web for advertising requires certain equipment and expertise, including getting a computer, getting an Internet service provider, buying (usually renting) a Web site name, designing and installing the Web site graphics and other functions as needed (for example, an on-line store for e-commerce), promoting the Web site (via various search engines, directories, etc.) and maintaining the Web site. (See Building, Managing and Promoting Your Web Site and On-Line Advertising and Promotions.) Yellow Pages --The Yellow Pages can be very effective advertising ...
    Related: business plan, marketing, marketing plan, target marketing, policy changes
  • Ben And Jerrys Marketing Stratgies - 1,292 words
    ... push the industry profits down in the process. Ben & Jerrys competitive structure seems to be consolidated. The more commodities like an industrys product the more vicious will be the price war. The nature and intensity of rivalry in their industry is much more difficult to predict. As the companies are interdependent competitive actions of one company will directly effect the profitability of others. Companies sometimes seek to reduce this (price war) by following the price lead set by the dominant company in the industry. The demand conditions also affect the intensity of internal rivalry between companies. Growing demand tends to reduce rivalry as companies can sell more without takin ...
    Related: marketing, marketing plan, global environment, ice cream, comfort
  • Blue Jeans - 1,542 words
    Blue Jeans Marketing Plan for the introduction of Wide-bottom jeans Business Mission Purpose In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit themselves to the business not only because of financial benefits. Clark`s and therefore Wide-bottoms higher ideal just simply seems to be to have fun and find new challenges while doing business. Strategy ...
    Related: strategic business, doing business, working class, discount, fresh
  • Business Plan - 3,404 words
    Business Plan Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module - 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources where you can get help in developing a business plan. * Identify the type of information to include in the business plan. * Prepare an outline for a business plan. THE BUSINESS PLAN - BUSINESS PLAN OUTLINE Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. Elements of a Business Plan 1. Cover sheet 2. St ...
    Related: business advertising, business owner, business plan, business type, business venture, independent business, management plan
  • Case Study - 1,377 words
    ... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent&# 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
    Related: case study, marketing research, marketing plan, international marketing, assume
  • Citibank Review - 1,019 words
    ... lion to $15 million for each additional 250,000 credit card customers) =Joining fee and annual fee estimated from American Express Green (Exhibit 9) Philippines I believe this country has room for expansion in the credit card market. There are some negative detractors to entry. A large portion of the population is in the last three categories of earnings (82% of the population earns less than $12,500 annually). The estimated growth rate is a dismal 0.5% annually. In addition, it possesses the lowest political and economic ranking D, with comments about turmoil and communist insurgency. Impressively, the upper category of annual income possesses 50% of the credit cards currently in circul ...
    Related: citibank, credit card, market penetration, direct marketing, communist
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
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