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Free research papers and essays on topics related to: marketing objectives

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  • Blue Jeans - 1,542 words
    Blue Jeans Marketing Plan for the introduction of Wide-bottom jeans Business Mission Purpose In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit themselves to the business not only because of financial benefits. Clark`s and therefore Wide-bottoms higher ideal just simply seems to be to have fun and find new challenges while doing business. Strategy ...
    Related: strategic business, doing business, working class, discount, fresh
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Ecommerce Market - 1,536 words
    E-commerce Market The firms objectives can be met and a goahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment tar ...
    Related: ecommerce, market, market segments, market share, target market
  • Marketing Management - 2,587 words
    Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
    Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
  • Marketing Plan - 1,454 words
    ... nvestment The political and legal environment covers the external forces controlled by governments. Economic - Competitive factors: Healthy economy Ϋ more disposable income Ϋ More sales. The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market. Social Factors: Provide credit to communities. Easy to access different cultures. The sociocultural environment is of great importance to marketers because it helps to understand the consumer, his needs and what drives him/her. Technological factors: Technology is always improving. Internet access Ϋ Easier sales Ϋ Profit for the company. (B ...
    Related: business marketing, direct marketing, marketing, marketing objectives, marketing plan, marketing strategies
  • Marketing Plan - 1,022 words
    Marketing Plan Components of the Marketing Plan I. Situation Analysis: Where are we now? A. Historical Background The coffee tree is native to Ethiopia. From there it spread throughout the Middle East. Until the 17th Century all the coffee of commerce came from Arabia. Slowly, the efforts of Dutch merchants spread cultivation to the East Indies. Coffee cultivation began in the Americas in the early 1700s. Most of the coffee trees of the Western Hemisphere are said to be descended from a single plant. It was carried from a botanical garden in France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu de Clieu, a young military officer. He kept the tree alive during an ardu ...
    Related: marketing, marketing objectives, marketing plan, colonial america, drinking water
  • Marketing Strategy And Ecommerce - 2,231 words
    ... s resources, and any apparent opportunities it may be possible to conclude an effective match, and hence, a favourable outcome. (Brown, L. 1997) These four major environmental factors are important for the organisation, and are vital in assessing its strategy in an E-commerce situation. For example a farming supplier whom currently possesses an e-mail ordering system may be thinking about developing a web-site. As they currently already operate basic E-commerce facilities, they may identify this as a strength in their business. Hence, in doing so, their strategic formulation has been based around the fundamental practice of SWOT analysis. These ideals keep with common literature and prac ...
    Related: business strategy, competitive strategy, corporate strategy, ecommerce, marketing, marketing objectives, marketing strategies
  • Sears And Roebuck Company - 1,028 words
    Sears And Roebuck Company Business Marketing Term Paper Sears and Roebuck Company For this paper I will be looking at an old established company, that has re-addressed its target market. To increase penetration in the market and expand in new markets, Sears has refocused its market concept. In the past Sears was where your grandparents shopped for quality product. As they sat back and enjoyed the comfort of their brand name and reaped the benefits, other companies sliced away at the market with new concepts in advertising until about five years ago when Sears woke up to a lagging profit margin. Sears began a recovery to regain market shares lost through complacency. To do this they gathered ...
    Related: roebuck, sears, sears roebuck, vanity fair, marketing objectives
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
  • Web Advertising - 2,827 words
    ... y South African Web resources. This introduced a new aspect to Web advertising in South Africa as it means that local Web users no longer have to sift through a colossal amount of topical hypertext links from around the globe. Advertising on the South African Web has surely benefited from this development which makes South African relevant material far more accessible a nd therefore implies increases Web site hit rates. The search engine that was developed is called Ananzi and is currently the second most hit Web site in the country. Advertisers now have the opportunity of placing an icon on this page which immediately g ives them a formidable brand prescience (Williams, 1997). A host of ...
    Related: advertising, advertising agency, advertising campaign, business proposition, prentice hall
  • Youth Outdoor Adventures Bus Plan - 643 words
    Youth Outdoor Adventures Bus. Plan MARKETING PLAN OUTLINE Company: Youth Outdoor Adventures: Our mission is to provide educational outdoor experiences for underprivileged youth. Strengths: Unique opportunity Not a lot of competition Free to kids School support Weaknesses: Cliental is not traditionally familiar with product We currently cannot accommodate all who apply Starts up costs are high Large staffing needs Opportunities and Threats: The average child who grows up in a large urban area stays there for most of their life. We feel that this program will be successful because it opens up a city child to a whole new world. This program will start in NYC. We would eventually like for it to ...
    Related: marketing plan, outdoor, promotional strategy, competitive analysis, familiar
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