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Free research papers and essays on topics related to: marketing manager

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  • Consumer As Segmentation - 1,772 words
    Consumer As Segmentation 1. Introduction Organizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best. Segmentation is thus a compromise between the rash assumption that all people are the same and the uneconomic assumption that each person need ...
    Related: consumer, consumer behavior, consumer behaviour, market segmentation, segmentation
  • Culture In International Marketing And Buyer Hehavior - 1,206 words
    Culture In International Marketing And Buyer Hehavior Index Introduction Characteristics of culture International Marketing and buyer behavior Examples of Cultural Blunders Made by International Marketers The Culture Sensitivity of Markets The Development of Global Culture Cultural Analysis of Global Markets Cross- cultural analysis Conclusion References Introduction Culture is the learned ways of group living and the group's responses to various stimuli. It is also the total way of life and thinking patterns that are passed from generation to generation. It encompasses norms, values, customs, art, and beliefs. Culture is the patterns of behavior and thinking that people living in social gro ...
    Related: buyer, buyer behavior, common culture, global culture, international marketing, marketing, marketing manager
  • Directmail Advertising - 1,506 words
    Direct-Mail Advertising Direct-Mail Advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Leacock Philosopher extraordinaire Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets. Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it's by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads ...
    Related: advertising, american home, department store, direct marketing, traffic
  • Directmail Advertising - 1,528 words
    Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether its by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70s clothing. That is because everytime we purchase products such as: electronics, computer ...
    Related: advertising, target market, financial services, decision support, prospect
  • Fantasy Rock Business Report - 1,573 words
    ... he store. Radio is most effective, followed by local print media. The local stations that we are currently at placing advertisements on are of the most popular between college students, and more stations including music that a family would listen to. The stations that apply to college students are Power 92.3, 93.3, 104.7, and 106.3. All these radio station have a pretty cheap rate for airtime. A simple advertisement placement cost about $0.98 a minute. To reach our families and business customers we will have advertisements on Cool 94.5. They charge a rate of $0.78 a minute. These prices are well reachable for our small business as advertisements. All these station play a variety of Rock ...
    Related: business report, fantasy, hard rock, rock, rock music, small business
  • International Marketing - 1,690 words
    International Marketing International Marketing A firms international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly u ...
    Related: international business, international company, international marketing, marketing, marketing environment, marketing manager
  • Mark Cuban - 1,558 words
    Mark Cuban I. Situation Analysis 1. Background The Faith Mountain Company has experienced a great deal of success since opening in 1977. What Cheri and Martin Woodard began as a local store that sold herbs, related products, and antiques has slowly evolved into a major mail-order catalog company and retail store that develops, manufactures, and markets high-quality gifts, apparel, and home accessories. In 1991, Faith Mountain was still a relatively small company with less than 50 employees. However, sales have been steadily increasing for Faith Mountain, as they went from about $1.2 million in sales in 1987 to just over $5 million in 1991. In 1991 The Faith Mountain Company set for itself th ...
    Related: cuban, mark, problem identification, competitive advantage, selection
  • Mark Cuban - 1,603 words
    ... ducts. The company doesn't include the customers in the selection of new products, and it doesn't evaluate what needs or wants are satisfied by the products that are currently being sold. The current method of product selection involves the merchandising manager going to trade shows with Martin Woodard and selecting potential products. Five people in the company would then comprise a panel to argue for or against the product, which would determine whether or not the product would make it into the catalog. Potential Solution(s): Research must be conducted to determine if the current product selection is the most beneficial for the company. Both potential customers and current customers sh ...
    Related: cuban, mark, target market, market share, retail
  • Paper Products Corporation - 572 words
    Paper Products Corporation Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products file folders and market them under their own name (Natcom Inc.) rather than the FILEX brand used by Paper Products. Mary is afraid that if she doesnt accept the offer, the customer will find another file folder producer. Mary really only has two options; accept the offer from Natcom or refuse the offer from Natcom. There is a certain degree of risk involved with either option and she needs to decide which option is the safest for Paper Products Corporation. If Paper Products refuses the offer they are ...
    Related: corporation, product development, marketing manager, current market, remaining
  • The Effects Of Motivation On Performance - 2,893 words
    ... ss. These factors are connected to the work undertaken, they involve the environment. They serve to protect dissatisfaction. Another two factor act to motivate employees to their full potential. These are related the contents of the jobs carried out, these are motivational or growth factors. The strength of these factors will affect whether people are satisfied and not satisfied but not dissatisfaction. The Hygiene factors of Frederick Hertzberg can be related to Abraham Maslow's hierarchy of needs, which is talked about below. The lower needs of Abraham Maslow's can be related to Frederick Hertzberg's hygiene factors is listed below: - Proper compliance with these factors should partial ...
    Related: motivation, middle management, management role, traditional values, flexible
  • The Hungarian Edition Of Cosmopolitan - 1,239 words
    The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing manager of Cosmopolitan Hungary, this case study outlines the historical background of Cosmopolitan international editions and the peculiarities of the Hungarian version. The first issue brought about ...
    Related: cosmopolitan, edition, hungarian, competitive environment, william randolph hearst
  • The Hungarian Edition Of Cosmopolitan - 1,183 words
    ... ng the opening of the newspaper and magazine markets. Due to economic growth, the increasing purchasing power of the population made the Hungarian market an attractive outlet in terms of potential demand for such products. Changes at social level with regard to open-mindedness, career-orientation and eagerness to be trendy and fashionable, constituted additional benefits of this market. Finally, technological advances have allowed publishing houses to execute high-quality printing and produce aesthetically - accomplished products. STRUCTURE OF THE MAGAZINE Each issue consistently includes four equally-sized editorial pillars: beauty, fashion, career and sex. In addition, the magazine inc ...
    Related: cosmopolitan, edition, hungarian, technological advances, communication channels
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