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Free research papers and essays on topics related to: marketing concept

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  • Coke Vs Pepsi Case Study - 581 words
    Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways ...
    Related: case study, coke, pepsi, marketing strategies, eastern europe
  • Hi Frequency Marketing - 1,224 words
    Hi Frequency Marketing Music Marketing: Hi Frequency Concepts In today's business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing is the one aspect of the industry that has not gone corporate. While record label marketing departments are running out of ideas, independent marketing firms are taking over their business. Music marketing differs from most other fields in marketing because it does not have one orientation but still uses the fundamentals like conception, pricing, promo ...
    Related: frequency, marketing, marketing campaign, marketing concept, business world
  • Marketing Management - 2,587 words
    Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
    Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
  • Marketing Management - 2,589 words
    ... ide the best way of using this allocation. In this idea of market development the company would attempt to sell its range of services to a wider market. The communication of the firm's reputation and ability to the targeted markets was necessary. One source of such markets was a database of forthcoming planning applications for building work that the company thought would be of benefit to subscribe to. Mail shots would be sent to the companies on this database and to large local companies in the commercial and industrial sectors and a follow up call strategy would be implemented. Further promotion of the companys name was also planned through promoting the company through its assets and ...
    Related: management, management strategy, marketing, marketing concept, marketing opportunities, marketing plan, marketing planning
  • Paper Products Corporation - 572 words
    Paper Products Corporation Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products file folders and market them under their own name (Natcom Inc.) rather than the FILEX brand used by Paper Products. Mary is afraid that if she doesnt accept the offer, the customer will find another file folder producer. Mary really only has two options; accept the offer from Natcom or refuse the offer from Natcom. There is a certain degree of risk involved with either option and she needs to decide which option is the safest for Paper Products Corporation. If Paper Products refuses the offer they are ...
    Related: corporation, product development, marketing manager, current market, remaining
  • Pizza: Restaurant Fast Food Industry Analysis - 2,067 words
    ... on's Restaurant News *Actual Results, Estimates or Projections PIZZA HUT HISTORY & PROFILE Pizza Hut began in 1958, when two college students from Wichita, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a pizza parlor. Although the concept was relatively new to many Americans, at that time, the brothers quickly saw the potential of this new enterprise. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in their hometown. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most succ ...
    Related: fast food, food industry, industry analysis, restaurant, last year
  • Sony And Marketing - 991 words
    Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious ...
    Related: business marketing, marketing, marketing approach, marketing concept, marketing plan, marketing process, marketing strategy
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
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