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Free research papers and essays on topics related to: marketing communications

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  • Imc Abercrombie And Fitch - 1,121 words
    Imc Abercrombie And Fitch Integrated Marketing Communication and Web Analysis of Abercrombie & Fitch February 27, 2000 COMPANY BACKGROUND Abercrombie & Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the company sold $1.04 billion in merchandise in 1999, with net income of $149.6 million. The online and catalog business of the company contributed 2.6% to sales in 1999 and 1.8% in 1998. From its foundations as an outdoor apparel supplier, Abercrombie has been transformed into a source for upscale casual clothing for a youthful and fashion-conscious market. Abercrombie maintains this brand im ...
    Related: abercrombie, abercrombie fitch, fitch, internet technology, positioning strategy
  • Imc Abercrombie And Fitch - 1,118 words
    ... rcrombie use of sexually overt material with athletic, privileged-looking, semi-clad co-eds is used in every aspect of its marketing communication strategy. Because of the consistency of Abercrombie's communication messages, Abercrombie's advisements and promotions are easily identified. Furthermore, the opposition to Abercrombie's communications strategy and associated materials has actually enhanced the effectiveness of Abercrombie's marketing communications. Abercrombie has come to be seen as more exclusive and cool because of the rebellion and controversy. Despite Abercrombie's well-integrated and highly publicized marketing campaign, Abercrombie may reconsider the magazines in which ...
    Related: abercrombie, abercrombie fitch, fitch, brand loyalty, vanity fair
  • Market Research - 1,451 words
    Market Research Title Page Number Market research 2-4 Quantitative and Qualitative 5 Factors influencing marketing methods 6 Presentation 7 Questionnaire 8 Evaluation 9 Bibliography 10 Market research is to provide information that helps the business 'to recognise and respond to market opportunities and to develop suitable products to marketing needs'. Primary and secondary data. There are two main sources of market research-Primary and secondary sources. Primary data. This type of research requires obtaining new data. The marketing department gather the data by e.g. Interviews, telephone, post, and questionnaires. Primary data may be collected in the following ways: Observation- although th ...
    Related: consumer research, market, market research, marketing research, research method, research methods, research techniques
  • Tales Of Marketing - 4,066 words
    ... ography MARKETING CHAPTER 1 Field Of Marketing INFORMATION TECHNOLOGY -New marketing based on info technology. EX. Royal Bank -Royal spent $15 million on data base technology to serve customers more uniquely. -Increased response rate from 4% to 60%. NATURE AND SCOPE OF MARKETING EXCHANGE AS THE FOCUS -Marketing occurs any time 1 social unit (person or organization) exchanges something of value with another social unit. -Marketing consists of activities designed to generate & facilitate exchanges intended to satisfy human needs or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX. Clothes make, borrow, use some form of coercion to get them or offer something of valu ...
    Related: marketing, marketing communications, marketing concept, marketing information, marketing objectives, marketing plan, marketing planning
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