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Free research papers and essays on topics related to: marketing campaign

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  • Aol Time Warner - 1,567 words
    AOL Time Warner On January 10, 2000, one of the largest, most powerful mergers was announced to the world. Media giant Time Warner will join forces with the Internet superstar, America on Line. The $183 billion dollar deal is the biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner deal represents the joining of the Old Media with the New Media. Not only is it a marriage of different approaches, the two CEO's are very diverse individuals. The two companies are quite different, in nearly every aspect. Some of the divisions of Time Warn ...
    Related: time warner, warner, warner brothers, warner music, e-mail address
  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Economics Of Aquaculture United States - 1,436 words
    Economics Of Aquaculture United States Economics of Aquaculture United States Aquaculture is the fastest growing agricultural industry in the United States. In 1990, there were over 100 species cultured; eight species accounted for approximately 70% of total culture, with over 3400 aquaculture operations in the United States. This trend is driven by increased demand for fisheries product and reduced yield from traditional fisheries landings (National Research Council, 1982). Given the increased demand, there is a significant potential for job creation in an expanded aquacultural industry. The estimated U.S. Total Aquaculture Production (including freshwater) has more than doubled from 139,88 ...
    Related: aquaculture, economic development, economic value, economics, modern economics, northeastern united states, united states trade
  • Future Of Ecommerce - 636 words
    Future Of E-Commerce 1 The Future of E-Commerce Future 2 THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce. Despite the fact that online sales are growing exponentially, some analysts believe that e-commerce is heading for a fall. Laurie Windham justifies her belief that as time goes on, sales will decrease instead of increasing. Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they don't get them, they just move on to ...
    Related: ecommerce, credit card, last year, marketing campaign, jupiter
  • Greatest Downfall By Mark Twain - 1,148 words
    ... do the work. He thought he ought to have twenty-five hundred dollars a year while he was learning the trade. I took a day or two to conduct the matter and study it out searchingly. I erected Webster into a firm-a firm entitled Webster and Company, Publishers-and installed him in a couple of offices at a modest rental on the second floor of a building below Union Square, I dont remember where. I handed Webster a competent capital and along with it I handed him the manuscript of Huckleberry Finn. Ten years has elapsed and Webster was successful with Huckleberry Finn and a year later handed me the firms check for fifty-four thousand five hundred dollars, which included the fifteen thousand ...
    Related: downfall, mark, mark twain, twain, company publishers
  • Hi Frequency Marketing - 1,224 words
    Hi Frequency Marketing Music Marketing: Hi Frequency Concepts In today's business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing is the one aspect of the industry that has not gone corporate. While record label marketing departments are running out of ideas, independent marketing firms are taking over their business. Music marketing differs from most other fields in marketing because it does not have one orientation but still uses the fundamentals like conception, pricing, promo ...
    Related: frequency, marketing, marketing campaign, marketing concept, business world
  • History - 1,881 words
    ... antages of having a company that is totally debt free. Opportunities: The possible opportunities available to Coca-Cola are limitless due to their strong market position and the healthy profits that they consistently turn. Coke has begun to realize that they are capable of expanding into other markets besides that of the soft drink. This is the focus of the Minute Maid group. The worldwide juice beverage business is growing, with sales of more than $40 billion annually. The destination of The Minute Maid Company is to be The Coca-Cola Company of juices, worldwide, and capture category growth with global brands, premium products and a superior business system (Ivestor). This is a very goo ...
    Related: history, carbon dioxide, disaster recovery, cola company, parent
  • Imc Abercrombie And Fitch - 1,118 words
    ... rcrombie use of sexually overt material with athletic, privileged-looking, semi-clad co-eds is used in every aspect of its marketing communication strategy. Because of the consistency of Abercrombie's communication messages, Abercrombie's advisements and promotions are easily identified. Furthermore, the opposition to Abercrombie's communications strategy and associated materials has actually enhanced the effectiveness of Abercrombie's marketing communications. Abercrombie has come to be seen as more exclusive and cool because of the rebellion and controversy. Despite Abercrombie's well-integrated and highly publicized marketing campaign, Abercrombie may reconsider the magazines in which ...
    Related: abercrombie, abercrombie fitch, fitch, brand loyalty, vanity fair
  • Innovations In Behavioral Marketing And - 3,117 words
    Innovations In Behavioral Marketing And MARKETING MANAGEMENT TERM PROJECT Innovations in Behavioral Marketing and Electronic Commerce Date: June 15, 2000 Table of Contents Preface1 . Introduction . Benefits of Electronic Marketing . Effectiveness of E-Commerce I. Ways for Promoting your Website II. Learning about your Visitors III. Segmenting your Internet Market . E-Commerce in Lebanon I. Lebanese Companies on the Net II. Customer Adaptation to E-Commerce Websites . Conclusion I. Introduction An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information se ...
    Related: behavioral, direct marketing, internet marketing, marketing, marketing campaign, marketing channel, marketing plan
  • Marketing Tools At Work - 1,965 words
    Marketing Tools At Work Juice Stop : Marketing Tools at Work The Juice Stop is a small local franchise of a large national network of stores. Juice Stop specializes in twenty four ounce, custom made frozen smoothies, fresh juices and healthy snacks . Juice Stop customizes their blends exactly to the customers' tastes. The Juice Stop is a quality driven place. The quality of the product is what makes the Juice Stop experience memorable. The non-fat yogurts and sherberts are made especially for the Juice Stop from the brand leader in frozen dessert's Edy's Ice Cream. juice stop has also refined their juice formulations by continually meeting with their growers to ensure only the most succulent ...
    Related: marketing, marketing campaign, marketing strategy, national network, community service
  • Mtv As The Dominant Music Video Outlet - 1,840 words
    Mtv As The Dominant Music Video Outlet Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the I Want My MTV marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limit ...
    Related: dominant, music, music television, music video, music videos, outlet, pop music
  • Nikola Tesla - 1,053 words
    ... m into the shapes of famous scientists' names - the first neon signs that we See all around us today. I almost forgot - Tesla designed the world's first hydroelectric plant, located in Niagara Falls. He also patented the first speedometer for cars. Word began to spread about his AC system and it eventually reached the ears of one George Westinghouse. Tesla signed a contract with Westinghouse under which he would receive $2.50 for each kilowatt of AC electricity sold. Suddenly, Tesla had the cash to start conducting all the experiments he ever dreamed of. But Edison had too much money invested in his DC system, so Tommy did his best to discredit Tesla around every turn. Edison constantly ...
    Related: nikola, nikola tesla, tesla, empire state, colorado springs
  • Nokia - 1,187 words
    Nokia Nokia SWOT STRENGTHS  Nokia has long established identity (1898); lots of available resources (financial, etc.)  Schmohl is experienced in international marketing (Adidas and Uniroyal)  Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%)  Nokia Consumer Electronics has access to innovative technology through group companies WEAKNESSES  Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country  Too many brand names (100) in one market; problem trying to find balance  Corporate culture is highly technical and operational: So what if ...
    Related: nokia, competitive advantage, positioning strategy, distribution strategy, selling
  • Own Informatione Products - 2,586 words
    Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What's more, some are even becoming very rich.) In this report you'll learn how to succeed as a home-based publisher, producing books, booklets, reports and manuals on nearly every subject imaginable. And, if you have no desire to write your own m ...
    Related: make money, small business, past years, gardening, publishing
  • Pizza: Restaurant Fast Food Industry Analysis - 2,067 words
    ... on's Restaurant News *Actual Results, Estimates or Projections PIZZA HUT HISTORY & PROFILE Pizza Hut began in 1958, when two college students from Wichita, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a pizza parlor. Although the concept was relatively new to many Americans, at that time, the brothers quickly saw the potential of this new enterprise. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in their hometown. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most succ ...
    Related: fast food, food industry, industry analysis, restaurant, last year
  • The Netherlands - 1,638 words
    ... s. Herbert Barnard, a counselor for Heath and welfare at the Royal Netherlands Embassy, says, Our policy has produced results that are demonstrably better than those in many of the countries criticizing us. While we realize that an ongoing dialogue with all those involved with the drug problem is a precondition for any progress, we are not going to change our policy on the basis of unjustified criticism (69). As I have already mentioned, the Netherlands has a strong economy with an emphasis on exports. The Netherlands has played a special role in the European economy for many centuries. Since the 16th century, shipping, fishing, trade, and banking have been leading sectors of the Dutch e ...
    Related: netherlands, european nations, east indies, entertainment industry, traffic
  • The Problems With Hmos - 1,459 words
    The Problems With Hmos Sarah Cay Bradley English 320 May 20, 1999 The Problems With HMOs It was no surprise when I interviewed my English class about HMOs, that out of 13 students, seven currently having HMO coverage, 77% felt HMO healthcare inferior to traditional insurance. This group closely represents the U.S. population, as HMOs have become practically synonymous with health care and the idea that Americans are no longer receiving the quality care they received from unmanaged plans. Managed care plans have succeeded in dramatically cutting the rate at which medical spending in the United States has been growing. Does it matter that 100 years after Lincoln freed the slaves that we have f ...
    Related: hmos, main problem, general public, marketing campaign, patients
  • Tyler Pet Foods - 1,329 words
    Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost $5.6 billion this year, with $3.1 billion in sales coming from supermarket chains. The Boston area has 1.5% of the U.S. population, ...
    Related: food industry, food market, pet food, tyler, better homes and gardens
  • We, On The Death Row - 1,128 words
    ... terviews with death-row inmates and for false claims that those gaining prison access for the interview were from Newsweek magazine. They also said that the company (Benetton) had deceived the state while using death row inmates in its advertising campaign. (ABC News, Missouri) Another issue here in the U.S. is the fact that 10 states had already decline the campaign in their states. This obviously is a negative thing because one of the main goals for an advertising campaign is to reach people. And loosing one fifth of the U.S. population it can be very significant for the reach numbers ONLY in the U.S. One of the negative aspects of Benettons campaign is that there is no link between ...
    Related: death penalty, death row, criminal justice, marketing campaign, arguably
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