Live chat

Research paper topics, free example research papers

Free research papers and essays on topics related to: marketers

  • 62 results found, view research papers on page:
  • 1
  • 2
  • 3
  • >>>
  • Difficulties Based On Cultural Differences Marketers And Advertising Agents Have To Deal With - 1,775 words
    1. Topic The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. Introduction The research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in a ...
    Related: advertising, advertising campaign, cross cultural, cultural identity, marketers, marketing & advertising
  • Arctic Power A Case Analysis - 1,364 words
    ... .6 3.5 3.3 3.2 Removing tough stains 3.0 3.1 2.8 3.3 3.0 2.7 2.7 Being a good value for the price 3.1 3.1 3.3 3.1 2.8 3.0 2.4 Cleaning well in cold water 2.4 2.3 2.6 2.5 2.4 2.3 1.9 Competitive Analysis CPC's competitors consist of two large consumer packaged goods companies: Procter and Gamble--with annual sales exceeding $1 billion, and Lever Detergents--with annual sales in excess of $400 million. Both are subsidiaries of multi-national firms. Each firm has talented and experience marketers, but they compete in a low-growth market where increased sales could be achieved only by taking market share from competitive brands. While Tide and Arctic Power are equivalent brands in terms of c ...
    Related: arctic, case analysis, competitive analysis, environmental analysis, industry analysis, internal analysis
  • Aromatherapy - 1,341 words
    ... he healing process. Alternative medicine is offered now in quite a number of medical schools. I think a lot of hard-core scientists and doctors who have been trained in that data-oriented scientific approach are realizing there's more to heaven and earth than we really know about. Still, Peterson admits that empirical evidence is necessary for widespread acceptance: This is such a new area that there are a lot of studies at this point that aren't reproducible. Even though there's been some interesting work done in Japan and Germany, it's one thing to get results once. But it doesn't appear that researchers have been able to duplicate these results again. While I believe there's a scienti ...
    Related: aromatherapy, alternative medicine, spiritual growth, scientific basis, toronto
  • Berger Tompkins And Rich - 1,136 words
    Berger Tompkins And Rich Language and images are usually a way to express what someone is thinking, however, language and images can often restrict our thinking in various ways. Susan Douglas, in her essay ,"Narcissism As Liberation", writes about "the great myth...that superficial appearances can be equated with a person's deepest character strengths and weaknesses"(128). The image of what a "beautiful" and what is not is an image that is constantly restricted in our minds. These restrictions come from television, movies, or many other things that people encounter. John Berger in "Ways of Seeing", proclaims that "men survey woman before treating them. Consequently how a woman appears to a m ...
    Related: adrienne rich, berger, john berger, tompkins, ideal society
  • Bp Amoco - 1,316 words
    BP Amoco BP Amoco British Petrochemical Corporation registered on April 14, 1909, as the Anglo-Persian Oil Company, Ltd. It was named the Anglo-Iranian Oil Company, Ltd., in 1935 and changed its name to the British Petroleum Company Limited in 1954. The current name was adopted in 1982. The companys headquarters are in London. The Anglo-Persian Oil Company was formed in 1909 to take over and finance an oil-field concession granted in 1901 by the Iranian government to an English investor, William Knox DArcy. (Britannica) In 1914 the British government became the companys principal stockholder and over the years was usually the largest single stockholder. Effective January 1, 1955, British Pet ...
    Related: amoco, trade commission, british government, middle east, network
  • Business Analysis Of Mexico, Canada, Japan - 1,493 words
    Business Analysis Of Mexico, Canada, Japan SWOT Analysis Strengths Complete product line Good reputation Customer loyalty Employees creativity High quality products Excellent post-sale services Experienced management team Weaknesses Unfamiliarity with foreign markets Lack of exporting experience Lack of foreign trained employees Small market share in the U.S. Opportunities International Expansion Innovative R&D Penetrating unsaturated markets of Japan, Canada, and Mexico Developing online interactions with customers in Japan, Canada, and Mexico Threats Other major companies being price leaders ? Business and Corporate Strategy Business Strategy: Differentiation. Niching strategy. Becau ...
    Related: business strategy, industry analysis, japan, swot analysis, economic policy
  • Buyer Behaviour - 3,094 words
    ... ers. Social surroundings such as the person that the students are with will either increase or decrease search. Health Supplements As decision making for purchasing for health supplements is a very low involvement activity, the consumers may recall their past experiences. The consumer purchases the recalled brand, and habitual decision-making has occurred. For example, a student who has an allergy problem may recall the previous brand of allergy relief they have used previously, therefore the allergy relief is purchased at the nearest store without further information search or evaluation. In other cases, when students have a different health problem to what they have before, they will s ...
    Related: behaviour, buyer, consumer behaviour, long term memory, customer service
  • California Surf Culture - 1,973 words
    California Surf Culture Joe Reid Joe Reid English 101 California Surf Culture The manufactured image of health and happiness that became synonymous with the California Lifestyle has over the years become more refined, molded into a specific state of existence that is, by definition, a contradiction placed at the ocean's edge. The exploitation of this natural condition has been traced from the innocent origins of early local surf industry into the contemporary realm of multi million dollar public offerings on Wall Street. The recreational sport of surfing is but one of several histories through which the process of co modification and exploitation becomes obvious. Stripped of its innocent beg ...
    Related: california, southern california, surf, wall street journal, nineteenth century
  • Casablanca - 428 words
    Casablanca In choosing the movie Casablanca, I looked forward to re-aquatinting myself with a wonderful old classic Noir film. I wanted to know more about this film for a better understanding of the plot and symbolism, as well as the powerful mystique behind the film that has made Casablanca so enduring. Casablanca (1942), a review by Damian Cannon, movie review UK 1998, provided the following information: Amidst the Second World War the African City of Casablanca becomes the backdrop for Ricks Caf (where everybody goes), as well as the many dispossessed refugees, black marketers, and a variety of colorful characters, when resistance fighter Victor Laszlo enters the scene. The plot thickens ...
    Related: casablanca, quick overview, movie review, second world, chemistry
  • Colgate In Argentina - 2,238 words
    Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective ...
    Related: argentina, colgate, development strategies, urban areas, performing
  • Colgate In Argentina - 2,186 words
    ... hoose to market Colgate Total toothpaste in 4.2, 6, and 7.8 ounce squeezable tubes. Considering that 84.5 percent of Argentines live in urban areas, Colgate-Palmolive could achieve greater economies of scale and better measure correlation between promotions and sales by distributing Colgate Total through larger, more modern grocery store chains located in densely populated, cosmopolitan Buenos Aires and Southern Santa Fe. As stated earlier, Colgate-Palmolive should market Colgate Total toothpaste to younger, married, middle class, Argentine women to fulfill their needs for value (longevity of product benefits requires fewer brushings per day than regular toothpastes to achieve similar be ...
    Related: argentina, colgate, wall street journal, competitive advantage, profit
  • Consumer As Segmentation - 1,772 words
    Consumer As Segmentation 1. Introduction Organizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best. Segmentation is thus a compromise between the rash assumption that all people are the same and the uneconomic assumption that each person need ...
    Related: consumer, consumer behavior, consumer behaviour, market segmentation, segmentation
  • Corporate Web Presence - 1,655 words
    Corporate Web Presence Advantages and disadvantages of a Web Presence The World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net, you have to advertise your product. Using Internet as a media to advertise your product is different from traditional media. Through Internet companies can be present all over the world. Using the web as an advertising tool is the cheapest way to be discovered at every time. You can also quickly change your promotional campaign, in order to gain attention that may lead the consumer to the product. Online services become so popular because they pr ...
    Related: corporate, business decision, hardware & software, more important, register
  • Culture In International Marketing And Buyer Hehavior - 1,206 words
    Culture In International Marketing And Buyer Hehavior Index Introduction Characteristics of culture International Marketing and buyer behavior Examples of Cultural Blunders Made by International Marketers The Culture Sensitivity of Markets The Development of Global Culture Cultural Analysis of Global Markets Cross- cultural analysis Conclusion References Introduction Culture is the learned ways of group living and the group's responses to various stimuli. It is also the total way of life and thinking patterns that are passed from generation to generation. It encompasses norms, values, customs, art, and beliefs. Culture is the patterns of behavior and thinking that people living in social gro ...
    Related: buyer, buyer behavior, common culture, global culture, international marketing, marketing, marketing manager
  • Deng Xiaopeng - 509 words
    Deng Xiaopeng Deng Xiaopeng Deng Xiaopeng was a good leader for China though at times Deng hit some bumpy roads and was said to infringe some of the Chinese rights still Deng controlled China with order and efficiency. Deng raised Chinas economy to national high all around. Deng also strengthened its political status up to that of a very powerful country. Though Deng did things bad his achievements rose above his failures. As newfound leader of communist China after Maos death Dengs first goal was to raise the technological status of China to standards that could possibly rival those of the west. He did this quickly and efficiently by allowing an open door policy on foreign trade affairs, wh ...
    Related: deng, opium wars, communist china, hong kong, rival
  • Dick Enberg Of Nbc Sports Once Said, The Super Bowl Has Come To Represent The Sport Pinnacle Of Modern Society, The Place - 537 words
    Dick Enberg of NBC sports once said, "The Super Bowl has come to represent the sport pinnacle of modern society, the place which young men reach for footballs and sometimes catch a piece of immorality on the way." For a full 12 months a year, 30 teams of the NFL practice all for one day in January. Every phase of every team operation is focused on a single goal "the world championship of professional football". Over 1800 men have participated in this special day. Jeff Kaye of NFL films said, "This game has become America's biggest one day sporting event. One play follows a player the rest of his life." On Super Bowl Sunday you will experience distinctive mood experienced by virtually everyon ...
    Related: bowl, bowl sunday, dick, modern society, sports, super, super bowl
  • Directmail Advertising - 1,506 words
    Direct-Mail Advertising Direct-Mail Advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Leacock Philosopher extraordinaire Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets. Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it's by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads ...
    Related: advertising, american home, department store, direct marketing, traffic
  • Directmail Advertising - 1,546 words
    ... staple or seal, they have special blank spaces for the prospect's name and address. 7) Statement stuffers: are direct-mail advertisements that are enclosed in monthly customer statements from department stores, banks, or oil companies. 8) House organs: are publications developed by associations or business organizations such as; stock holder reports, newsletters, and consumer magazines. 9) Catalogs: are reference books that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer. Some mail-order companies prosper with specialized products like outdoor clothing and gear, electronic gadgets, or even gourmet foods. The Use of Visual Communicati ...
    Related: advertising, subliminal advertising, world wide, popular television, artists
  • Directmail Advertising - 1,528 words
    Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether its by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70s clothing. That is because everytime we purchase products such as: electronics, computer ...
    Related: advertising, target market, financial services, decision support, prospect
  • Directmail Advertising - 1,588 words
    ... ed by associations or business organizations such as; stock holder reports, newsletters, and consumer magazines. 9) Catalogs- are reference books that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer. Some mail-order companies prosper with specialized products like outdoor clothing and gear, electronic gadgets, or even gourmet foods. The Use of Visual Communication The use of visual communication for direct-mail pieces are made to be unique for each of the individual target markets. Therefore, the writers, artists, publishers, marketers, and advertisers need to be intelligently selective about the visual communication that is involved ...
    Related: advertising, subliminal advertising, current trends, personal information, storefront
  • 62 results found, view research papers on page:
  • 1
  • 2
  • 3
  • >>>