Research paper topics, free example research papers

Free research papers and essays on topics related to: market segments

  • 30 results found, view research papers on page:
  • 1
  • 2
  • America West Airlines - 1,117 words
    America West Airlines America West Airlines has influenced their customers' buyer behavior with a not so pleasant track record. The airline industry is a service that satisfies customer needs for traveling. Whether for business or leisure the airline industry is an increasingly growing business. If companies are not able to compete with their rivals in an already overly competitive market, then they will not benefit financially. The market segments that we will be discussing are the business traveler and the vacation traveler. The benefits between the markets are similar between the two segments. I will discuss some recommendations that could benefit the company. Most importantly, delivering ...
    Related: airline industry, america, america west, marketing strategy, global economy
  • Auto Competition - 1,007 words
    Auto Competition Auto Competition Intro When an auto manufacturer needs to cut costs it will sometimes look for help from another manufacturer. This process results in a merging between companies in order to benefit one another. Companies may merge to be cost efficient or even to gain entry into another market segment. Either way, manufacturers try to gain instant results by merging. Auto manufacturers compete with each other to give consumers the state of the art safety systems that they demand. Parents are becoming more concerned about their family's safety with the lifesaving abilities of airbags. Consumers are looking at airbags as a very important option when making a vehicle purchasing ...
    Related: auto, auto industry, ford motor company, automotive industry, combining
  • Black And Decker Globalization Strategy - 1,682 words
    Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
    Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
  • Business Reengineering - 3,354 words
    ... categories: Functional Structure Geographic Structure Divisional Structure Strategic Business Units Matrix Organization We will address each one of them. 3.2.1 Functional Structure: Mainly occur in organizations with single or narrow product focus, require well-defined skills and areas of specialization to build competitive advantage in providing their products/services. Dividing work into functional specialties enables personnel to concentrate on only one aspect of the necessary work. This allows use of latest technical skills and develops a high level of efficiency. Functional areas can be divided into engineering, production, human resource, finance and accounting and marketing. ...
    Related: business activities, business knowledge, business planning, business process, business processes, central business, reengineering
  • Buyer Behaviour - 3,170 words
    Buyer Behaviour 1.0 Introduction The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy. This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant consumer behaviour concepts and theories. This report will also thoroughly discuss, compare and report on the typical decision making processes likely to be fol ...
    Related: behaviour, buyer, consumer behaviour, target market, reference groups
  • China The Favored Nation - 1,639 words
    China The Favored Nation china the favored nation What is the debate on weather or not China should retain favored-nation trading status all about? Is it really a decision on what is best economically for the United States, and China. Or is it: the issue of Chinese human rights violations and the fact that if the United States where to revoke the favored nation status of China it would have a profound negative impact on the U.S. economy alone. (+)Most-favored-nation trade status started in the United States as a version of the European preferential trade system. The Carter Administration first granted most-favored-nation trading status to China in 1980, following the historic efforts of Pres ...
    Related: china, most favored nation, human beings, foreign policy, satellites
  • Consumer As Segmentation - 1,772 words
    Consumer As Segmentation 1. Introduction Organizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best. Segmentation is thus a compromise between the rash assumption that all people are the same and the uneconomic assumption that each person need ...
    Related: consumer, consumer behavior, consumer behaviour, market segmentation, segmentation
  • Culture In International Marketing And Buyer Hehavior - 1,137 words
    ... s are all dictated by culture. Culture prescribes the manner in which people satisfy their desires. Not surprisingly, consumption habits very greatly. The consumption of beef provides a good illustration. Some Chinese do not consume beef at all, believing that it is improper to eat cattle that work on farms, thus helping to provide foods such as rice and vegetables. The Culture Sensitivity of Markets: Markets can be divided into consumer markets and industrial markets. Consumer markets can be further subdivided into durable goods markets and nondurable goods markets. A further profitable distinction in the international market place is to divide durable goods into technological products ...
    Related: buyer, buyer behavior, global culture, international marketing, local culture, marketing, marketing process
  • Dell Computer Corporation - 1,523 words
    Dell Computer Corporation SYNOPSIS In this report an examination will be made of the production and logistics system of Dell Computer Corporation. Emphasis will be placed on the following:  The important aspects of Dell's product/ service  How effective is the firms resource planning procedures?  Dells internal and external logistics process  The key difficulties - potential points of failure in the Dell's logistics process  How technologies are being used or can be used to make the logistics function more efficient/effective? What is Dell Computers all about? Michael Dell founded Dell Computer Corporation in 1984 having only $1000 start-up capital. To ...
    Related: computer corporation, computer hardware, computer systems, corporation, dell, dell computer
  • Ecommerce Market - 1,536 words
    E-commerce Market The firms objectives can be met and a goahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment tar ...
    Related: ecommerce, market, market segments, market share, target market
  • Extend Profits, Not Product Lines - 1,299 words
    Extend Profits, Not Product Lines Extend Profits, Not Product Lines Market Segmentation To compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The over ...
    Related: extend, product line, competitive advantage, business success, communicating
  • Harley Davidson Analysis - 1,102 words
    Harley Davidson Analysis HARLEY DAVIDSON MOTOR COMPANY As one Harley puts it, It's one thing to have people buy your products. It's another for them to tattoo your name on their bodies. Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson offers 24 models of touring and custom cycles. Harley has held the largest share of the U.S. heavyweight motorcycle market since 1986. Besides its bikes, Harley-Davidson sells a licensed line of clothing and accessories with the company name. Also, gaining attention are the Harley-Davidson Cafes, located in various cities including New York City and Las Vegas. These successful resta ...
    Related: davidson, harley, harley davidson, mission statement, motor company
  • Hewlettpackard Strategy - 4,037 words
    Hewlett-Packard Strategy Strategy Paper Hewlett Packard, Inc. (NYSE: HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS 2 Stockholders: 2 Employees: 2 Competition: 2 Major suppliers: 2 SECTION 4 2 EXTERNAL ENVIRONMENT 2 Industry Environment 2 Differentiation versus Commodity 2 Capacity versus Demand 2 Entry and Exit Barriers 2 Economic Conditions and Forces 2 Importance of Product 2 Proprietary Knowledge 2 Government Forces 2 Social-Demographic Forces 2 Technology 2 SECTIO ...
    Related: business level strategy, corporate level strategy, level strategy, strategy, sun microsystems
  • Intel 1998 Financial Status - 1,136 words
    Intel 1998 Financial Status David Pawlowski Intel 1998 Financial Status Company Info: Intel Corp was founded in 1968, in the state of California. Intel is an independent company; it is not a subsidiary, nor does it have subsidiaries. Furthermore, it is well known for its microprocessors for PCs, chipsets, flash memory, embedded control chips, and network communications products. The purchasers of the products are original equipment manufacturers, PC users, and other manufacturers. Intel makes computer hardware including motherboards, microprocessors, and chips. It is responsible for approximately 90% of the computer microprocessors. In 1971 the 4004 was Intel's first microprocessor. This bre ...
    Related: financial performance, financial position, intel, intel corp, interest payments
  • Mark Cuban - 1,603 words
    ... ducts. The company doesn't include the customers in the selection of new products, and it doesn't evaluate what needs or wants are satisfied by the products that are currently being sold. The current method of product selection involves the merchandising manager going to trade shows with Martin Woodard and selecting potential products. Five people in the company would then comprise a panel to argue for or against the product, which would determine whether or not the product would make it into the catalog. Potential Solution(s): Research must be conducted to determine if the current product selection is the most beneficial for the company. Both potential customers and current customers sh ...
    Related: cuban, mark, target market, market share, retail
  • Marketing Consumer Behavior - 642 words
    Marketing Consumer Behavior 1. (a) The types of market segments currently existing for the Hummer in the consumer market are generally men with household incomes varying between 200 and 300 thousand dollars per year. Most of these men already own two or three cars. More doctors will purchase Hummers than lawyers. This market segment consists mostly of entrepreneurs as opposed to corporate conformists. (b) The types of market segments in the business-to-business market are mostly associated with the government / military / US Army fleets. AM General, producer of the Hummer, has also signed a number of licensing agreements for the use of the Hummer name-with Converse to market rugged footwear ...
    Related: consumer, consumer behavior, marketing, business transactions, target market
  • Marketing Management - 2,587 words
    Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
    Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
  • Marketing Plan - 1,481 words
    Marketing Plan Green Mountain Coffee Roasters, Inc. I. Executive Summary Green Mountain Coffee Roasters currently has a revenue growth rate of 35.5% over the last 5 years. This company is growing right along side the fastest growing portion of the of the coffee industry, the high-end specialty coffee market. Green Mountain is a product leader in this category, they emphasize quality and enjoyment of their product. Green Mountain's target market is no question wholesaler's. Green Mountain has over 5,000 wholesale accounts that currently account for 94% of their revenue. In this marketing plan I thoroughly go through who their wholesale customers are, the relationships they have with them, and ...
    Related: marketing, marketing plan, standard of living, negative effect, purchasing
  • Micro Soft The Split Of An Empire - 2,374 words
    ... rosoft has proposed that all of the above restrictions remain in place for four years instead of the ten as requested by the government, stating that nothing in the record would justify such a long term for relief. In their filings made with the U.S. District Court with their own proposals, Microsoft asserted that Judge Jackson's previous findings did not warrant the extreme measure of dividing the company in two. In stark contrast to the relief sought in its complaint, the government seeks to rip apart the company that until recently had the largest market capitalization in the world - an extreme remedy not even hinted at in the government's complaint, stated one of Microsoft's last fil ...
    Related: empire, micro, soft, split, saddle river
  • Microprocessors - 2,138 words
    Microprocessors About Microprocessors: Myths and Technology. By Dwight Moreland CIS 221/L Instructor, Mr. John Sharifi 6 June, 1999 Index About Microprocessors Page Myths about Sub-$1000.00 PCs 1 Industry Trends.5 Shift to On-Chip Cache Pays Off..6 How Far Can Intel Go?.9 Intel Seeks Salvation on Internet..11 Socket Strategy Challenging for AMD 14 Review..17 Work Cited18 About Microprocessors Myths About the Sub-$1,000 PC The emergence of the sub-$1,000 PC market reflects an inexorable trend toward less-expensive systems that will surely doom Intel in the long run. You could easily be convinced of this argument by the recent stories on low-cost PCs. These stories, however, are based on myths ...
    Related: technical information, more important, asian financial, inherent, myth
  • 30 results found, view research papers on page:
  • 1
  • 2