Research paper topics, free example research papers

Free research papers and essays on topics related to: market research

  • 33 results found, view research papers on page:
  • 1
  • 2
  • Market Research - 1,451 words
    Market Research Title Page Number Market research 2-4 Quantitative and Qualitative 5 Factors influencing marketing methods 6 Presentation 7 Questionnaire 8 Evaluation 9 Bibliography 10 Market research is to provide information that helps the business 'to recognise and respond to market opportunities and to develop suitable products to marketing needs'. Primary and secondary data. There are two main sources of market research-Primary and secondary sources. Primary data. This type of research requires obtaining new data. The marketing department gather the data by e.g. Interviews, telephone, post, and questionnaires. Primary data may be collected in the following ways: Observation- although th ...
    Related: consumer research, market, market research, marketing research, research method, research methods, research techniques
  • Market Research In Schools - 1,149 words
    Market Research In Schools In the article "Schools Profit From Offering Pupils for Market Research", Mary Tabor explains the new relationship between schools and businesses. During the school day, businesses use children as willing subjects of market research. They do such things as taste tests and answer opinion polls. This is a difficult subject to pick a definite side on, because both sides have good arguments. This paper will explain both sides and come up with a solution. Almost anyone will agree that exploiting children is bad. Students are in school to learn and taking polls and taste tests are in no way an education. Through this market research, the companies are merely trying to fi ...
    Related: elementary school, high school, market, market research, school district
  • Apparel Industry - 1,132 words
    Apparel Industry INDUSTRY: APPAREL RETAILERS INTRODUCTION Retailers in the apparel industry are primarily engaged in the distribution, merchandising, and sale of men's, women's, and/or children's clothing to consumers. Apparel retailers include department stores, mass merchandisers, specialty stores, national chains, discount and off-price stores, outlets, and mail-order companies. A relatively new development is the rise of electronic forms of retailing such as interactive TV and on-line shopping services. Some retailers who sell their own private labels go beyond their traditional role as distributors and become directly involved in the design and production of garments from manufacturers ...
    Related: apparel, apparel industry, retail industry, free trade, european community
  • Arctic Power A Case Analysis - 1,286 words
    Arctic Power - A Case Analysis ARCTIC POWER - A CASE ANALYSIS CURRENT SITUATION It is the summer of 1987. Arctic Power laundry detergent has contracted with the consulting firm of Smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned subsidiary of the multinational corporation Colgate Palmolive. In 1986 Colgate-Palmolive had worldwide sales of $4.9 billion with profits of $178 million, with Colgate-Palmolive Canada having sales of $2 ...
    Related: arctic, case analysis, external analysis, current situation, senior management
  • Basic Marketing - 497 words
    Basic Marketing Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as iden ...
    Related: marketing, marketing strategies, marketing strategy, legal drinking, market research
  • Business Reengineering - 3,354 words
    ... categories: Functional Structure Geographic Structure Divisional Structure Strategic Business Units Matrix Organization We will address each one of them. 3.2.1 Functional Structure: Mainly occur in organizations with single or narrow product focus, require well-defined skills and areas of specialization to build competitive advantage in providing their products/services. Dividing work into functional specialties enables personnel to concentrate on only one aspect of the necessary work. This allows use of latest technical skills and develops a high level of efficiency. Functional areas can be divided into engineering, production, human resource, finance and accounting and marketing. ...
    Related: business activities, business knowledge, business planning, business process, business processes, central business, reengineering
  • Coke Vs Pepsi Case Study - 581 words
    Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways ...
    Related: case study, coke, pepsi, marketing strategies, eastern europe
  • Consumer Health - 1,543 words
    Consumer Health Is Consumer Health and Safety in Jeopardy With the implementation of Self-Prescription Drug Internet Sites? Amanda C. Feitner GUS 72-001: Urban Affairs-Consumers In the Marketplace: Your Legal Rights and Responsibilities. Prof. John E. Kelly, J.D. April 17, 2000 The expeditious augmentation of consumer product transactions taking place on the Internet have developed new risk for the public's health and safety, especially with the rise of online self-prescription drug sites. Online Pharmacies have been created to benefit the consumer but pose many risks for credulous purchasers, increased health fraud, and unique challenges to regulators, law enforcement, and policymakers. Wit ...
    Related: consumer, consumer product, health, health care, health care professionals, health concerns, health issues
  • Distribution - 887 words
    Distribution Indirect Exporting An Indirect Exporter is when a firms product is sold in foreign markets with no special activity for this purpose occurs within the firm. Others carry a firms product overseas. Although exporting this way can open up new markets quickly a firm will have limited control over distribution of its product. A firm likes to have a buyer; thus products are sold in a domestic market then resold overseas in different ways. -Foreign wholesale and retail organisations that have purchasing agents in a firms home country may find the firms product good for their market. -Manufacturers and firms have U.S. offices obtain equipment and supplies to their foreign operations. Co ...
    Related: distribution, foreign market, quality control, international company, network
  • Ecommerce Overview - 1,176 words
    ... o with the World Wide Web. However, I have made it number seven to make it clear that I think one should consider selling things on the Internet and the World Wide Web after one has done all the things above. Why? Well, the answer is complex but the best way to put it is, does one consider the telephone the best place to sell things? Probably not. One probably considers the telephone as a tool that allows one to communicate with one's customer, which in turn helps one sell things. Well, that's how I think one should consider the WWW. The technology is different, but before people decide to become customers, they want to know about one, what one does and what one can do for them. Which on ...
    Related: ecommerce, overview, home office, make sense, stream
  • Endeering Day Spa Marketing Plan - 1,369 words
    Endeering Day Spa Marketing Plan ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach ...
    Related: marketing, marketing plan, service quality, college education, outlook
  • Endeering Day Spa Marketing Plan - 1,414 words
    ... apartment complexes in Maryland Heights. This is where the majority of our target market lives. The ads will include coupons for discounted or free services in an effort to build an initial client base. Our research has shown that word of mouth is the best advertising for this type of business. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a drawing that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. Th ...
    Related: marketing, marketing plan, college students, swot analysis, sales
  • Innovations In Behavioral Marketing And - 3,064 words
    ... . Monitor E-Mail Inquiries and Complaints It is vital that you find a way to monitor e-mail inquiries and complaints from your site visitors. Even if you have an employee handle this e-mail for you, have them print out an extract of key questions and complaints so you can keep your finger on the pulse. We have found that my blind sides are quickly spotted by visitors, who'll fire off an e-mail. Do not look at these e-mails as enemy fire; these are your friends who will help you improve your site. When you spot a question occurring repeatedly, it is a sign that you need to deal with it more fully or more visibly on your site. And, it tells you what is important to your visitors. 2. Provid ...
    Related: behavioral, internet marketing, marketing, marketing plan, marketing strategy
  • International Competition - 1,060 words
    International Competition Consumer Behaviour Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we mus ...
    Related: international competition, market research, consumer goods, important role, abroad
  • Kelloggs Company - 1,122 words
    Kellogg`s Company Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive market conditions. This situation hurt our volume performance for much of the year and, combined with other issues in markets around the world, led to a decline in both sales and earnings. Nonetheless, we continue to have the utmost confidence in the future of our grain-based businesse ...
    Related: chief operating officer, north american, north america, document, summary
  • Mark Cuban - 1,558 words
    Mark Cuban I. Situation Analysis 1. Background The Faith Mountain Company has experienced a great deal of success since opening in 1977. What Cheri and Martin Woodard began as a local store that sold herbs, related products, and antiques has slowly evolved into a major mail-order catalog company and retail store that develops, manufactures, and markets high-quality gifts, apparel, and home accessories. In 1991, Faith Mountain was still a relatively small company with less than 50 employees. However, sales have been steadily increasing for Faith Mountain, as they went from about $1.2 million in sales in 1987 to just over $5 million in 1991. In 1991 The Faith Mountain Company set for itself th ...
    Related: cuban, mark, problem identification, competitive advantage, selection
  • Mark Cuban - 1,603 words
    ... ducts. The company doesn't include the customers in the selection of new products, and it doesn't evaluate what needs or wants are satisfied by the products that are currently being sold. The current method of product selection involves the merchandising manager going to trade shows with Martin Woodard and selecting potential products. Five people in the company would then comprise a panel to argue for or against the product, which would determine whether or not the product would make it into the catalog. Potential Solution(s): Research must be conducted to determine if the current product selection is the most beneficial for the company. Both potential customers and current customers sh ...
    Related: cuban, mark, target market, market share, retail
  • Marketing Essay - 515 words
    Marketing Essay NAME: Article Applying to Marketing The article I am writing the essay on Is The Tech Out Of Steam, it can be found on pages 30 - 32 in the March 15, 1999 issue of Business Week. The article was about how the demand and profits for the computer industry might be slipping. This opinion began being felt on Feb. 16th when Hewlett-Packard Co. and Dell Computer Corp. announced quarterly results were down. That disappointed Wall Street and their stock prices were punished. Many research continues to point out that this industry might be on its way down, in terms of financial gain. The industry will always be alive and kicking, but as prices continue to drop, profits will drop as we ...
    Related: marketing, wall street, business world, business week, dollar
  • Marketing Plan Basics - 1,874 words
    Marketing Plan Basics Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the p ...
    Related: marketing, marketing plan, advertising campaign, research methods, coloring
  • New Trends In Hightech Recruiting - 785 words
    New Trends In High-Tech Recruiting There is a new trend developing in the recruiting of high-tech employees. Due to the competitive nature of the business, companies are looking for new ways to recruit individuals that not only have the business and technical knowledge required to perform a specific job, but they are also looking for candidates that fit well into the corporate culture of the organization. Tech Planet is one such high-tech firm that is using this new approach to recruiting. Instead of the normal first round job interview, applicants at Tech Planet sit down to an informal meal with employees. The goal is to socialize with the employees to determine whether the applicants belon ...
    Related: recruiting, trends, information technology, corporate culture, attend
  • 33 results found, view research papers on page:
  • 1
  • 2