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Free research papers and essays on topics related to: market penetration
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- Accounting Ethics - 1,833 words
Accounting Ethics When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives: the client's, the profession's, and society's. Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition, and ethical implications. Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless; however, in order to achieve maximum benefit to the firm, the client, and society more stringent guidelines must be implemented at the firm level. The first, and most obvious, of the effected areas is competition. Within competition several points are ...
Related: accounting, ethics, public accounting, small firms, keep prices
- Black And Decker Globalization Strategy - 1,682 words
Black And Decker Globalization Strategy 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a huge market for professional power tools, B&D's market penetration was negligible compar ...
Related: communication strategy, decker, distribution strategy, global strategy, globalization, marketing strategy, strategy
- Blue Jeans - 1,542 words
Blue Jeans Marketing Plan for the introduction of Wide-bottom jeans Business Mission Purpose In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit themselves to the business not only because of financial benefits. Clark`s and therefore Wide-bottoms higher ideal just simply seems to be to have fun and find new challenges while doing business. Strategy ...
Related: strategic business, doing business, working class, discount, fresh
- Carnival Cruise - 1,292 words
... al is known for Carnival Destiny, the largest cruise ship in the world. The square tonnage is 101,353, which is over 30,000 more than any other ship in Carnivals fleet. It can hold up to 2,642 passengers with double occupancy. 2. The Fun Oriented Philosophy is there to keep everyone involved. There are various activities to keep young and old alike entertained. The ship has been designed to cater to everyones interests. 3. Not everyone wants to have to dress up to go to dinner on a cruise. The non-formal dress setting keeps the atmosphere light and happy. People do not feel the need to be embarrassed, and Carnival has gotten great response to it. 4. There are six new ships under construc ...
Related: carnival, cruise, cruise ship, market development, trans atlantic
- Case Study - 1,377 words
... l be eliminated, which results to more profit for the retailer and P&G. Secondly, if P&G operates as much as possible direct with the retailer, it will be me more up to date in the need of the buyers. That will automatically result in improvement of the marketing department. The channel choice will be then horizontal as stated following: Manufacturer, P&GAgent 61614;Retailerconsumer Promotion Saving actions, price questions, gift-articles, demonstrations and other forms of sales promotion influences positive the chance of purchasing. One knows that old people would like to be young and young people would like to be older. I ...
Related: case study, marketing research, marketing plan, international marketing, assume
- Citibank Review - 1,019 words
... lion to $15 million for each additional 250,000 credit card customers) =Joining fee and annual fee estimated from American Express Green (Exhibit 9) Philippines I believe this country has room for expansion in the credit card market. There are some negative detractors to entry. A large portion of the population is in the last three categories of earnings (82% of the population earns less than $12,500 annually). The estimated growth rate is a dismal 0.5% annually. In addition, it possesses the lowest political and economic ranking D, with comments about turmoil and communist insurgency. Impressively, the upper category of annual income possesses 50% of the credit cards currently in circul ...
Related: citibank, credit card, market penetration, direct marketing, communist
- Cochlear Bionic Ear - 1,473 words
... , the quality of the product isnt so good, it isnt yet enough developed Need three months of practice and training for children, it may take even years Impossibility to predict before a surgical operation how each individual patient would respond only 50% were eventually able to understand speech without lip reading, and could even use the telephone New product development could not be heavily publicized because users would put off any buying decision when they anticipated a model change, which caused serious inventory problems They have a poor return on assets due to the fact that only 50% of the production capacity is used The price is relatively high, $30,000 including hospital ...
Related: cochlear, decision maker, deaf people, deaf community, producing
- Foreign Market Entry - 1,119 words
... d table in appendix B . ; ) 4.3 Factors moderating mode choice According to Driscoll, there are several factors that affect the firms ability to achieve the desired level of different mode of characteristics. They are government policies and regulations, firm size and corporate policies. For government policies, Driscoll discusses on the types of policies such as capital controls, intellectual property laws, monetary and etc. that would restrict the firms desired level of entry modes. Some evidence quoted includes the Poitiers Incident of 1983 by Hood and Truijens (1993) where French authorities boycotted Japanese VCRs market penetration, Kenyas internal export compensation, and South Af ...
Related: entry, entry mode, foreign market, market, market penetration
- Hewlettpackard Strategy - 4,037 words
Hewlett-Packard Strategy Strategy Paper Hewlett Packard, Inc. (NYSE: HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS 2 Stockholders: 2 Employees: 2 Competition: 2 Major suppliers: 2 SECTION 4 2 EXTERNAL ENVIRONMENT 2 Industry Environment 2 Differentiation versus Commodity 2 Capacity versus Demand 2 Entry and Exit Barriers 2 Economic Conditions and Forces 2 Importance of Product 2 Proprietary Knowledge 2 Government Forces 2 Social-Demographic Forces 2 Technology 2 SECTIO ...
Related: business level strategy, corporate level strategy, level strategy, strategy, sun microsystems
- History - 1,881 words
... antages of having a company that is totally debt free. Opportunities: The possible opportunities available to Coca-Cola are limitless due to their strong market position and the healthy profits that they consistently turn. Coke has begun to realize that they are capable of expanding into other markets besides that of the soft drink. This is the focus of the Minute Maid group. The worldwide juice beverage business is growing, with sales of more than $40 billion annually. The destination of The Minute Maid Company is to be The Coca-Cola Company of juices, worldwide, and capture category growth with global brands, premium products and a superior business system (Ivestor). This is a very goo ...
Related: history, carbon dioxide, disaster recovery, cola company, parent
- Marketing Management - 2,587 words
Marketing Management "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of t ...
Related: management, management marketing, management strategy, management theory, marketing, marketing concept, marketing objectives
- Multiculturalism In Canada - 1,753 words
... ghts and Freedoms (1982). (Blackman 1993:144) Because the C.M.A. is so enmeshed in the legislation of Canada its value is felt all throughout the country. There are over one-hundred and twenty organizations and groups involved in the C.M.A. from "Agriculture and Agri-Food Canada" to the "Western Grain Transport Office". Another reason why the Act is such a part of Canada is, in 1994 and 1995, many small institutions and businesses: Stated support for the policy and its objectives, Distributed a statement on multiculturalism to the staff, Consulted with representatives of ethnocultural and visible minority groups, Encouraged members of ethnocultural and visible minority groups to apply fo ...
Related: canada, multiculturalism, statistics canada, english language, cultural understanding
- Nokia - 1,187 words
Nokia Nokia SWOT STRENGTHS Nokia has long established identity (1898); lots of available resources (financial, etc.) Schmohl is experienced in international marketing (Adidas and Uniroyal) Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%) Nokia Consumer Electronics has access to innovative technology through group companies WEAKNESSES Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country Too many brand names (100) in one market; problem trying to find balance Corporate culture is highly technical and operational: So what if ...
Related: nokia, competitive advantage, positioning strategy, distribution strategy, selling
- Paper Products Corporation - 572 words
Paper Products Corporation Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products file folders and market them under their own name (Natcom Inc.) rather than the FILEX brand used by Paper Products. Mary is afraid that if she doesnt accept the offer, the customer will find another file folder producer. Mary really only has two options; accept the offer from Natcom or refuse the offer from Natcom. There is a certain degree of risk involved with either option and she needs to decide which option is the safest for Paper Products Corporation. If Paper Products refuses the offer they are ...
Related: corporation, product development, marketing manager, current market, remaining
- Star Appliances Inc 5 Year Plan - 4,569 words
... re popular on the Hungarian market although their market shares are still low, approximately 8 percent. For example, many American companies are exporting products to Hungary from their European subsidiaries and warehouses. Whirlpool Hungary: Whirlpool Corporation established its Hungarian headquarters Whirlpool Hungary in 1992, which is 100 percent owned by Whirlpool Europe. Whirlpool Hungary is only involved in distribution, logistics and marketing activities and products arrive in Hungary from the company's Western European factories. Currently, Whirlpool Hungary has a nationwide partner and servicing network. Whirlpool Hungary sold about 200 000 white goods in 1998, which corresponds ...
Related: appliances, home appliances, marketing plan, star, american free
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