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Free research papers and essays on topics related to: external analysis

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  • Arctic Power A Case Analysis - 1,286 words
    Arctic Power - A Case Analysis ARCTIC POWER - A CASE ANALYSIS CURRENT SITUATION It is the summer of 1987. Arctic Power laundry detergent has contracted with the consulting firm of Smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned subsidiary of the multinational corporation Colgate Palmolive. In 1986 Colgate-Palmolive had worldwide sales of $4.9 billion with profits of $178 million, with Colgate-Palmolive Canada having sales of $2 ...
    Related: arctic, case analysis, external analysis, current situation, senior management
  • Case Study Disney - 2,278 words
    ... for USD 1,446 million of operating income in the year 1999. This is about 45% of the total operating income of the company and therefore one of the company's most important sources of income. One reason for the company to be able to keep costs relatively low is the fact that the company has strict salary regulations. In the park in Florida, for instance, a low-educated full-time worker generally earns USD 6.25 per hour, which is the minimum wage required by the government. (The fact that the company offers a high number of jobs that require no or hardly any education (such as maintenance or attraction host) also has the advantage that there is a low unemployment rate in the area around t ...
    Related: case study, disney, disney company, european countries, swot analysis
  • Critique Of The Limited Inc - 1,057 words
    Critique Of The Limited Inc. Critique of The Limited INC. Overall, we think that our classmates, Melissa and Jay, did a good job in their paper. Here are just few comments and suggestion that we think our classmates have missed. History: The management of the Limited relies heavily on the shoulders of CEO Leslie Wexner. The analyst has criticized him that he is frequently creating new businesses that evidently fails. The underperforming stores are as follow: *sum* 1995 Limited Inc. own 84% of Intimate Brands, Inc. o Closure of 79 underperforming stores *sum* 1996 Closure of 135 underperforming stores. *sum* 1998 Abercrombie & Fitch became independent. Limited Inc. on longer have ownership *s ...
    Related: critique, bargaining power, ethical standards, decision making, merchandise
  • Dow Chemicals - 1,925 words
    Dow Chemicals BA 361 ESSAY PAPER Topic: Dow Chemicals Student: Mr. Russ Savage Professor: Mr. Omar Malik Date: 22 May 2000 I decided to construct my essay on Dow Chemicals (DC) Company after reading an article in Business Week. Dow Chemical appears to be developing an aggressive market strategy that aligns with our class topics, and that I have found very interesting. Dow Chemical (DC) company, over the last seven years has built their strategy around and focused on their niche, which is core chemicals & plastics-manufacturing operations, while simultaneously reducing infrastructure debt, expanding its market share, and apparently building new strategic alliances. According to Dow Chemical C ...
    Related: chemical company, chemicals, punctuated equilibrium, communication channels, lowest
  • Harley Davidaon Marketing Plan - 1,493 words
    Harley Davidaon Marketing Plan subject = Marketing/Business title = Harley Davidaon Marketing Plan HARLEY DAVIDSON MARKETING PLAN EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company. COMPANY DESCRIPTION In Milwaukee, Wil ...
    Related: harley, harley davidson, marketing, marketing plan, long term growth
  • Harleydavidson - 1,488 words
    Harley-Davidson EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company. COMPANY DESCRIPTION In Milwaukee, William Harley, 21, and Arthur Davidson, 20, began experiments on taking the work out of bicycling. They were soon jo ...
    Related: pacific rim, market share, external analysis, busy, builders
  • Marketing Management - 2,589 words
    ... ide the best way of using this allocation. In this idea of market development the company would attempt to sell its range of services to a wider market. The communication of the firm's reputation and ability to the targeted markets was necessary. One source of such markets was a database of forthcoming planning applications for building work that the company thought would be of benefit to subscribe to. Mail shots would be sent to the companies on this database and to large local companies in the commercial and industrial sectors and a follow up call strategy would be implemented. Further promotion of the companys name was also planned through promoting the company through its assets and ...
    Related: management, management strategy, marketing, marketing concept, marketing opportunities, marketing plan, marketing planning
  • Pepsico - 1,108 words
    Pepsico pepsico 1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porters Diamond: 5 Five Forces 8 Internal Analysis 9 Porters Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction: What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business in the world. The compan ...
    Related: pepsico, united kingdom, czech republic, orange juice, seagram
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