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Research paper topic: Companies And Other Organizations Use Internetweb Sites For Different Purposes In General, A Web Site Provides An Interface W - 1078 words
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.. of Nikes business recollections, transactions, and business dealings, past and present. Nikebiz includes information such as history of the company, important chronological dates in Nike Corp. history, corporate responsibility news and bylaws, global community news, environment news, financial reports, and job listings and overviews for every region that contains Nike factories. The second interesting feature to the web site is that of the ask nike section.
In this area of the web site, someone online in the nike web site can ask any question and ask nike will do its best to research and answer the question regarding the any aspect of the company as a whole that someone may wish to know (very similar to www.askjeeves.com in that area). The final feature and most interesting and fun part to Nikes web site is that of the area where a potential consumer can go and personally design their shoes that Nike will not only develop but ship out to them. This is a giant step in information technology progress as Nike has encompassed the needs and wants of all consumers. They have not only taken a giant step in customer compliance but also in customer satisfaction as they have brought the consumers to the shoes instead of the shoes to the consumer. In other words, consumers can now pay to be picky and particular with their shoes (in all aspects too from colors to size to fit to texture, etc.). In the end giant revenues will be reaped from this information systems decision.
Web Site Analysis: In a brief analysis of this web site, one word comes to mind-thorough. It is so suitable and user friendly to the occasional browser and permanent consumer. There is not much missing in this web site as it is very in depth (as discussed previously). The web site even includes financial and historical information about the company, which makes for extreme convenience when research is taken into consideration. The ask nike and product finder functions also make for further convenience as the browser doesnt find himself frustrated looking for particulars.
But the customizing of building ones own shoes makes this web site great. Many consumers just do not like what is offered in the market sometimes by Nike, yet wish to purchase Nike shoes because of customer loyalty. With this giant step to incorporate the making and purchasing of ones own shoes, Nike has totally empowered the consumer in this decision and hence will reap the benefits from significant increases in revenue and sales. To make it even better and more thorough, Nike has developed a chat room where people can discuss the ins and outs of custom building shoes online with employees to make the process that less cumbersome and burdensome. Activities Required to Complete the System: As stated previously, this web site is not missing very much at all when it is placed under the microscope of analysis. But I do have a possible suggestion that would potentially complete Nikes initial step of custom building ones own shoe.
One significant problem does arise. If a browser/customer is having several problems customizing and building the shoe, they have to call a 1-800-number. The problem occurs that they have to get offline to do so thus negating any progress that they made while developing their potential shoe. My suggestion to accompany that possible problem is this, which would, in the end, totally complete Nikes system and succeed in achieving all of the companys objectives in the process. I believe that they should implement a means of state of the art or cutting edge technology to accompany the customization of the shoe as a means of further customer support. I suggest that Nike incorporate the link, www.zapdata.com to their home web site.
There, customers can contact Nike in real time via text-chat software hosted by www.liveperson.com. Customers who need a question answered can just click on a text-chat button and the site launches a new window. Customers can continue to browse Nike while a support rep answers their question(s). Also with LivePerson, your service reps can push pages to you as a customer. If after asking the question and still having difficulty finding the information, the representative from Nike online can simply send you the page with regards to the information that you were seeking. This might be a costly decision at first for Nike, but I guarantee, in the end, they will increase sales even further because they paid for the efficiency early on in their customization shoe site and further increased customer support and satisfaction. Internet/Web Site Expansion: Lastly, Nike can expand their web site with additional activities to make the web site not only more appeasing and interesting but also increase business from the web site in the process.
Nike Corporation prides itself on the sale of sports/athletic apparel, footwear, and accessories. Also, Nikes image has been pushed to the consumer by means of such great athletes as Tiger Woods, Michael Jordan, Barry Sanders, Kobe Bryant, and Ken Griffey, Jr. Since Nike is incorporating the idea of sports towards its athletic apparel, footwear, and accessories, it only makes sense to me that they should use their web site to further enhance the customers ideas and perspectives of sports athletes with Nike gear. I suggest that they incorporate two additional activities into their web site to increase customer satisfaction and in the end to increase the number of customers that would actually buy directly from the web site. First, I believe that they should place a constant sports ticker on the web page so that consumers can see how their favorite teams are doing while they are potentially shopping at the web site.
This convenience and interesting "side dish" will definitely increase sales as the consumer has sports to reflect upon while buying Nike gear. Lastly, I believe that they should place additional links on their web site to particular places like www.espn.go.com or www.cnnsi.com that stress sports at the core. The addition of several of these "sports" web sites will increase the number of hits by people per day and in the end will increase the number of new customers to Nike Corporation as they will have completely incorporated the image of sports going hand in hand with Nike apparel, footwear, and accessories and in the end further pleased and increased their consumer base.
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