Research paper topics, free example research papers
You are welcome to search thousands of free research papers and essays. Search for your research paper topic now!
Research paper example essay prompt: Broadcast Promotion Marketing Promotion - 471 words
NOTE: The samle research paper or essay prompt you see on this page is a free essay, available to anyone. You can use any paper as a sample on how to write research paper, essay prompts or as a source of information. We strongly discourage you to directly copy/paste any essay and turn it in for credit. If your school uses any plagiarism detecting software, you might be caught and accused of plagiarism. If you need a custom essay or research paper, written from scratch exclusively for you, please use our paid research paper writing service!
Broadcast Promotion / Marketing & Promotion Broadcast Promotion / Marketing In today's market you must: 1. generate and understand new ideas 2. tackle challenges of: a. building ratings b. building revenue 3. understand that the marketplace is cluttered and noisy with 2 - 3000 commercials each day 4. it's like the Field of Dreams: you have to think outside of the box to market what you build Marketing is defined as: 1. a philosophy, not a department 2.
winning the perceptual battle 3. being much more multi-dimensional 4. having a much greater sophistication 5. for example: a. on-site display (signage) b.
balloons c. live remotes d. movie screenings The evolution taking place in promotion / marketing: -p/m directors think more like executives -their job extends into stations and handling of clients and creating an increase demand for sales -they have to get people interested in the station -according to a recent survey, station GMs want p/m directors to become a marketing executive -the same survey says they have to look beyond the next promotion -also, a good mix of business management and creativity is essential -lastly, the survey said that a p/m director has to be able to generate: 1. ratings 2. revenue 3. goodwill P/M has four basic parts: 1. audience 2.
sales 3. value-added 4. non-spot revenue - since there's limited space to sell ads, have to find other ways to make $ When promoting your station, there's countless avenues to take: 1. newspapers 2. TV 3.
radio 4. billboards 5. bus/taxi placards 6. transit shelters 7. direct mail 8. special events The promotion must be: 1. in good taste 2.
consistent with the station's public image 3. all literature must be factual and not lead on potential advertisers The basic skills needed for P/M are: 1. broadcast ratings 2. research techniques 3. budget planning capabilities 4. motivational techniques and how to apply them 5.
advertising including characteristics of various media and how they can be used 6. media selection - know the buying process 7. on-air effects and results 8. generate favorable publicity 9. station promotion - other than non-air 10.
effective sales promotion 3 ways to get message(s) to the public: 1. advertising 2. promotion 3. publicity Who are these publics? (everyone on local level or national spot level is public) 1. listeners/viewers 2. potential audience 3.
special interest groups 4. community leaders 5. ad agency buyers 6. clients 7. potential clients 8. minority groups 9.
the press in general The Promotion Director's job responsibilities (con't): 1. community relations - enhances image of station 2. audience promotion - informs or motivates them to watch a program 3. image promotion - reaffirm the station's image 4. sales promotion - media buyers and potential clients 5.
marketing 6. merchandising/value-added - extras offered to clients 7. advertising - ways the station gets image to the public 8. publicity - like free newspaper space a. advantages: low cost & it's 4 times greater than an ad because it comes from a 3rd party b. disadvantages: you lose control of what's said The biggest promotional successes are those that the promise you make has to be different.
Films and Cinema.
Research paper topics, free essay prompts, sample research papers on Broadcast Promotion Marketing Promotion